Shoemobile marketing research project
Download as pptx, pdf2 likes1,156 views
The document outlines research conducted on the concept of a "Shoemobile" mobile shoe store. Key findings from the survey of 1,200 people in San Francisco included that while interest in the concept exists, price and convenience would be top priorities. Most respondents were not willing to spend more than $100 per pair of shoes. The recommendations suggested focusing first on shoes under $100, having a generous return policy, and testing the concept with a small "soft launch" to obtain consumer feedback before fully launching in secondary San Francisco markets and potentially the wider Bay Area. Additional research on consumer segments was also advised before full implementation.
1 of 23
Downloaded 27 times
Ad
Recommended
Lola & Lexi
Lola & LexiLauren Thompson
油
The document describes Lola & Lexi, a shoe company that aims to serve women with large, wide, or narrow feet. It provides details about their mission, target customer profiles, location, market research, growth strategy, competitors, and product line. Lola & Lexi plans to open a boutique in Palo Alto to provide comfortable, high-quality shoes for all women in a variety of hard-to-find sizes.online grocery store
online grocery storeharshad_shah
油
The document discusses online grocery shopping. It provides 3 key advantages: 1) It saves time by avoiding trips to the store, lines, and unloading groceries. 2) It reduces overspending from impulse purchases. 3) It can help those with disabilities or time constraints. The document also outlines trends in online shopping like delivery and pickup options growing in popularity. Big spenders are more likely to buy online.E-commerce for Fashion
E-commerce for FashionIB Screwed
油
E-commerce can provide benefits like an additional revenue stream and global reach for lower costs, but also faces challenges. It allows showcasing a full product range and providing more information online. However, high setup costs, transaction fees, and the inability to try on products may reduce its suitability for the luxury fashion industry where physical stores are important to maintain an image of prestige. While promotions can target customer needs, price discounts are undesirable as they affect brand loyalty for luxury brands.Post Purchase behavior of Consumer
Post Purchase behavior of Consumer Lovely Professional University
油
CDM model
What after purchase
Consumer dissonance factors
Parameters of satisfaction of a customer
Post Purchase Dissonance
Dissonance consequences
KFC
Zomato
Volkswagen
Covid Warriors and Vaccination
Pepsodent toothpaste
Ana Ivanovic
Rolex
Churn
ASU TEM 431 Observation Lab Jim Barrigan
ASU TEM 431 Observation Lab Jim BarriganJimBarrigan
油
Capital One Bank had undergone significant changes, transforming its brick-and-mortar locations into coffee houses. Tellers have been replaced with ATMs, while only a few sales representatives remain to assist customers. The bank locations now focus on serving coffee and food, representing an extreme change from the traditional bank model. This observation of Capital One's transformation was worth noting due to how different it was from the author's past experiences visiting the bank.irmc2014-v7
irmc2014-v7Josh Zapin
油
This document discusses mobile product page design for Abt and Crocs. It begins with background on each company and analytics on their mobile users. It then outlines principles of good mobile design like minimizing clicks and focusing on critical information. The document does a teardown of key product page elements for each company, comparing how they present imagery, descriptions, reviews, recommendations and more. It emphasizes making critical data readily available while reducing clicks. The goal is to encourage purchases by streamlining the mobile shopping experience.Outlet choice and Consumer Decision
Outlet choice and Consumer DecisionLovely Professional University
油
Outlet Vs Retail
Dimensions responsible
Apple Vs Google
Outlet selection criteria
Shopping orientations and kind of shoppers
Perceived risk and kind of store choice
Differentiators and criteria for choice of outlet
Marketing research project on Facebook Messenger
Marketing research project on Facebook MessengerTheodore Le
油
The document provides information about Facebook Messenger, including company information, acquisitions, internet industry overview, notable competitive products, product information, 4P marketing strategy, Porter's five forces analysis, problem statement, research objectives, research design, information types/sources, descriptive research design, methods of accessing data, design of data collection form, sample plan and size, data collection, data analysis including demographics, device usage, familiarity with chat apps, Facebook usage, hypothetical situation, correlation, and chi-square test, and pretest conclusion. The pretest found support for separating chat from the Facebook mobile app but identified mobile users and compensation strategies as areas to address, and recommended further large scale research.Marketing research project on nike shoes
Marketing research project on nike shoesRohit Kumar
油
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.Mobile Marketing Research for the Japanese Market
Mobile Marketing Research for the Japanese Marketappsasia
油
The document provides an overview of the Japanese mobile app market and marketing strategies for appsasia clients. It discusses that the Japanese Android market is the largest in the world. It then analyzes popular Japanese social networks like LINE and Mixi, video sites like NicoNico, and pre-registration services. Finally, it outlines Appsasia's marketing program and capabilities, including managing Line Coin promotions, Facebook ads, and references past marketing successes in various global markets.Sports Marketing - Presentation (Mini Marketing Research Project)
Sports Marketing - Presentation (Mini Marketing Research Project)anselyoun
油
Sports Marketing - Haskayne School of Business
Presentation done for the mini marketing research for the University of Calgary Athletics Department. Objective of the research was to determine the contributing factors as to why there were lack of attendance at the games.
The slides were designed using Microsoft PowerPoint.Market research project on Raymond
Market research project on RaymondUnitedworld School Of Business
油
The document is a report on a marketing project about the advertising behind the success of the garment brand Raymond. It discusses Raymond's history and brand image, the objectives for choosing it as the focus, an analysis of its advertisement types and strategies over the years. It describes how Raymond's iconic "Complete Man" campaign was developed in the 1990s to portray men as caring and family-oriented. The report also outlines the methodology of a survey conducted with 30 individuals in Kolkata to understand consumer perceptions of Raymond and what aspects of its advertising they found memorable or impactful.Tata motors
Tata motorsAshish Gokhe
油
This document summarizes a marketing research project on Tata Motors presented by Ashish Gokhe. It outlines the company profile of Tata Motors, including its manufacturing units, goals of providing affordable vehicles, and product lines. It discusses Tata's marketing strategy and ads. Key findings are that Tata targets high-income customers, the Indica and Vista are top-selling models, and maintenance costs are lower than competitors. Suggestions include lowering Nano costs, reducing other expenses to cut prices, and increasing focus on marketing and mileage. The conclusion states that automobiles have become indispensable due to industry efforts to improve technology based on customer needs.Sports Marketing Paper
Sports Marketing Papersportsdang5
油
This document discusses the differences between marketing at the major league and minor league levels of sport. It begins by comparing the experiences of fans at major and minor league games. Major league fans expect high-quality play and perfection from star athletes, while minor league fans prioritize entertainment value and a fun experience.
Next, it examines how the leagues themselves contribute to these different fan emotions and experiences. Major league teams advertise star players and quality of play, while minor league teams like the Florence Freedom emphasize affordable prices and promotional events. The document then discusses how companies are recognizing opportunities to sponsor minor league teams to reach new audiences.
Finally, it proposes research methods for minor league marketers to better understand their target audiences. ThisDesigning and managing marketing research projects
Designing and managing marketing research projectsLinda Gorchels
油
Presentation materials from professional development workshop on marketing research at the University of Wisconsin-Madison.Marketing Research -- BMW
Marketing Research -- BMWchristywinter
油
BMW conducted market research in Hong Kong to understand expectations for future cars. They interviewed 131 people and found that most want to own a car within 5 years and are willing to pay under HK$500,000. Safety and stability were the top concerns. Younger people preferred small cars while older individuals wanted luxury vehicles. The research suggests BMW launch a small car under their MINI subsidiary brand, which would appeal to preferences for affordable yet high-quality small vehicles.Marketing plan of Shampoo
Marketing plan of ShampooAnimesh Gupta
油
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.Happiness At Work - Hppy white paper
Happiness At Work - Hppy white paperHppy
油
This white paper examines the topic of employee happiness and engagement. It discusses how employee turnover and motivation impact business metrics like revenue and culture. While compensation is an important driver of engagement, employees also value work-life balance. Some companies are trying to improve engagement through perks, workplace flexibility, and creating positions focused on talent management and happiness. Tracking engagement allows companies to identify issues and priorities for building strategies to retain top talent.Pizza Hut Marketing Research Project
Pizza Hut Marketing Research ProjectHanan Rasool
油
Marketing research project conducted for Pizza Hut Pakistan as part of MBA Marketing Research course final project.
Main objective to determine whether to continue deals menu, reduce it or expand it. Secondary Objective was to do a Usage and Attitude Study and a Consumer Satisfaction Survey.Marketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khanFaizan Khan
油
This is the project of class 12th on the product hair oil, marketing managementMARKETING MANAGEMENT - JEANS
MARKETING MANAGEMENT - JEANSSowjanya Sampathkumar
油
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.Nike: Marketing Strategies
Nike: Marketing StrategiesParesh Ashara
油
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.Marketing research
Marketing researchArian Hadi
油
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.Apple company market research project mkt305
Apple company market research project mkt305Shivam Shah
油
This document provides a market research project on Apple Inc. conducted by a group of students. It includes an environmental scan covering Apple's economic impact, relevant technology trends, political/legal factors, and socio-cultural trends. It also performs a SWOT analysis and discusses Apple's mission, competition, target markets, product positioning, pricing, distribution, promotion, and recommendations.How to Make Awesome 際際滷Shares: Tips & Tricks
How to Make Awesome 際際滷Shares: Tips & Tricks際際滷Share
油
Turbocharge your online presence with 際際滷Share. We provide the best tips and tricks for succeeding on 際際滷Share. Get ideas for what to upload, tips for designing your deck and more.Getting Started With 際際滷Share
Getting Started With 際際滷Share際際滷Share
油
際際滷Share is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on 際際滷Share, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.Shoes spa final
Shoes spa finalMeme Whisper
油
This document outlines a marketing plan for Shoes Spa, a shoes repair and customization business in the UAE. It begins with an analysis of the growing footwear market and main competitors. The target audience is identified as men and women aged 20-40, as well as children. A SWOT analysis is presented. Services include shoe cleaning, repairing, customizing, and delivery. Communication objectives are to create brand awareness and increase customer loyalty. The media strategy utilizes television, magazines, newspapers, flyers, radio, outdoor, and social media/website advertising. Reach and frequency targets are outlined, with a proposed budget breakdown across different media.Electric Dream Boutique Marketing Plan
Electric Dream Boutique Marketing PlanPaolaLeon54
油
Electric Dream Boutique is revamping its website and marketing strategy to allow for online sales and increase revenue. The boutique will partner with social media influencers and take professional photos for the new website. The goal is to increase total revenue to $200,000 by the end of 2020 through the website changes and influencer partnerships. Key metrics that will be tracked include online sales, click-through rates, and number of conversions from the website. The marketing plan and website updates will be completed by June 2020.Online shoe Business idea
Online shoe Business ideaHagi Sahib
油
The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.Interactive & E-Communication Marketing Plan
Interactive & E-Communication Marketing PlanCathy Chao
油
The communication plan outlines various e-communication methods to promote the SmartShoe Trainer XR, including:
1. Using cookies and website browsing data to target ads and offers to visitors based on their interests.
2. Developing a YouTube channel and social media presence to build an online community and share promotional videos.
3. Creating a mobile app and companion mobile website to further engage and track runners.
4. Implementing email marketing campaigns to target professional runners with personalized content and collect consumer data.More Related Content
Viewers also liked (18)
Marketing research project on nike shoes
Marketing research project on nike shoesRohit Kumar
油
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.Mobile Marketing Research for the Japanese Market
Mobile Marketing Research for the Japanese Marketappsasia
油
The document provides an overview of the Japanese mobile app market and marketing strategies for appsasia clients. It discusses that the Japanese Android market is the largest in the world. It then analyzes popular Japanese social networks like LINE and Mixi, video sites like NicoNico, and pre-registration services. Finally, it outlines Appsasia's marketing program and capabilities, including managing Line Coin promotions, Facebook ads, and references past marketing successes in various global markets.Sports Marketing - Presentation (Mini Marketing Research Project)
Sports Marketing - Presentation (Mini Marketing Research Project)anselyoun
油
Sports Marketing - Haskayne School of Business
Presentation done for the mini marketing research for the University of Calgary Athletics Department. Objective of the research was to determine the contributing factors as to why there were lack of attendance at the games.
The slides were designed using Microsoft PowerPoint.Market research project on Raymond
Market research project on RaymondUnitedworld School Of Business
油
The document is a report on a marketing project about the advertising behind the success of the garment brand Raymond. It discusses Raymond's history and brand image, the objectives for choosing it as the focus, an analysis of its advertisement types and strategies over the years. It describes how Raymond's iconic "Complete Man" campaign was developed in the 1990s to portray men as caring and family-oriented. The report also outlines the methodology of a survey conducted with 30 individuals in Kolkata to understand consumer perceptions of Raymond and what aspects of its advertising they found memorable or impactful.Tata motors
Tata motorsAshish Gokhe
油
This document summarizes a marketing research project on Tata Motors presented by Ashish Gokhe. It outlines the company profile of Tata Motors, including its manufacturing units, goals of providing affordable vehicles, and product lines. It discusses Tata's marketing strategy and ads. Key findings are that Tata targets high-income customers, the Indica and Vista are top-selling models, and maintenance costs are lower than competitors. Suggestions include lowering Nano costs, reducing other expenses to cut prices, and increasing focus on marketing and mileage. The conclusion states that automobiles have become indispensable due to industry efforts to improve technology based on customer needs.Sports Marketing Paper
Sports Marketing Papersportsdang5
油
This document discusses the differences between marketing at the major league and minor league levels of sport. It begins by comparing the experiences of fans at major and minor league games. Major league fans expect high-quality play and perfection from star athletes, while minor league fans prioritize entertainment value and a fun experience.
Next, it examines how the leagues themselves contribute to these different fan emotions and experiences. Major league teams advertise star players and quality of play, while minor league teams like the Florence Freedom emphasize affordable prices and promotional events. The document then discusses how companies are recognizing opportunities to sponsor minor league teams to reach new audiences.
Finally, it proposes research methods for minor league marketers to better understand their target audiences. ThisDesigning and managing marketing research projects
Designing and managing marketing research projectsLinda Gorchels
油
Presentation materials from professional development workshop on marketing research at the University of Wisconsin-Madison.Marketing Research -- BMW
Marketing Research -- BMWchristywinter
油
BMW conducted market research in Hong Kong to understand expectations for future cars. They interviewed 131 people and found that most want to own a car within 5 years and are willing to pay under HK$500,000. Safety and stability were the top concerns. Younger people preferred small cars while older individuals wanted luxury vehicles. The research suggests BMW launch a small car under their MINI subsidiary brand, which would appeal to preferences for affordable yet high-quality small vehicles.Marketing plan of Shampoo
Marketing plan of ShampooAnimesh Gupta
油
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.Happiness At Work - Hppy white paper
Happiness At Work - Hppy white paperHppy
油
This white paper examines the topic of employee happiness and engagement. It discusses how employee turnover and motivation impact business metrics like revenue and culture. While compensation is an important driver of engagement, employees also value work-life balance. Some companies are trying to improve engagement through perks, workplace flexibility, and creating positions focused on talent management and happiness. Tracking engagement allows companies to identify issues and priorities for building strategies to retain top talent.Pizza Hut Marketing Research Project
Pizza Hut Marketing Research ProjectHanan Rasool
油
Marketing research project conducted for Pizza Hut Pakistan as part of MBA Marketing Research course final project.
Main objective to determine whether to continue deals menu, reduce it or expand it. Secondary Objective was to do a Usage and Attitude Study and a Consumer Satisfaction Survey.Marketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khanFaizan Khan
油
This is the project of class 12th on the product hair oil, marketing managementMARKETING MANAGEMENT - JEANS
MARKETING MANAGEMENT - JEANSSowjanya Sampathkumar
油
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.Nike: Marketing Strategies
Nike: Marketing StrategiesParesh Ashara
油
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.Marketing research
Marketing researchArian Hadi
油
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.Apple company market research project mkt305
Apple company market research project mkt305Shivam Shah
油
This document provides a market research project on Apple Inc. conducted by a group of students. It includes an environmental scan covering Apple's economic impact, relevant technology trends, political/legal factors, and socio-cultural trends. It also performs a SWOT analysis and discusses Apple's mission, competition, target markets, product positioning, pricing, distribution, promotion, and recommendations.How to Make Awesome 際際滷Shares: Tips & Tricks
How to Make Awesome 際際滷Shares: Tips & Tricks際際滷Share
油
Turbocharge your online presence with 際際滷Share. We provide the best tips and tricks for succeeding on 際際滷Share. Get ideas for what to upload, tips for designing your deck and more.Getting Started With 際際滷Share
Getting Started With 際際滷Share際際滷Share
油
際際滷Share is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on 際際滷Share, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.Similar to Shoemobile marketing research project (20)
Shoes spa final
Shoes spa finalMeme Whisper
油
This document outlines a marketing plan for Shoes Spa, a shoes repair and customization business in the UAE. It begins with an analysis of the growing footwear market and main competitors. The target audience is identified as men and women aged 20-40, as well as children. A SWOT analysis is presented. Services include shoe cleaning, repairing, customizing, and delivery. Communication objectives are to create brand awareness and increase customer loyalty. The media strategy utilizes television, magazines, newspapers, flyers, radio, outdoor, and social media/website advertising. Reach and frequency targets are outlined, with a proposed budget breakdown across different media.Electric Dream Boutique Marketing Plan
Electric Dream Boutique Marketing PlanPaolaLeon54
油
Electric Dream Boutique is revamping its website and marketing strategy to allow for online sales and increase revenue. The boutique will partner with social media influencers and take professional photos for the new website. The goal is to increase total revenue to $200,000 by the end of 2020 through the website changes and influencer partnerships. Key metrics that will be tracked include online sales, click-through rates, and number of conversions from the website. The marketing plan and website updates will be completed by June 2020.Online shoe Business idea
Online shoe Business ideaHagi Sahib
油
The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.Interactive & E-Communication Marketing Plan
Interactive & E-Communication Marketing PlanCathy Chao
油
The communication plan outlines various e-communication methods to promote the SmartShoe Trainer XR, including:
1. Using cookies and website browsing data to target ads and offers to visitors based on their interests.
2. Developing a YouTube channel and social media presence to build an online community and share promotional videos.
3. Creating a mobile app and companion mobile website to further engage and track runners.
4. Implementing email marketing campaigns to target professional runners with personalized content and collect consumer data.MKT9780 Final Presentation _ IDenim
MKT9780 Final Presentation _ IDenimMujia Liu
油
Idenim is an ecommerce site that sells customized denim apparel. The founders wanted to create a site that allows customers to design their own unique styles or select from pre-made options. The site currently gets most of its traffic from direct visits but hopes to increase social media and referral traffic. Data shows the target audience is women aged 25-34, but the site needs more content and a better mobile experience. Going forward, Idenim will focus more on women's products and improve the site through tools like WordPress before deciding whether to continue operations.Awl and Sundry Presentation
Awl and Sundry Presentationdempdfs
油
The document outlines plans to redesign the website for Awl & Sundry, an online men's fashion brand that allows customers to design custom shoes. Key aspects of the redesign include showcasing the brand's quality and style while modernizing the design, enhancing the customization process, and establishing a mobile presence. Research was conducted including competitor analysis, user surveys, and interviews. Based on the findings, personas were developed and opportunities/constraints were identified. An initial prototype was created and next steps discussed further testing, developing mobile features, and improving the customer experience.Shopper Showrooming: Retailer Strategies in a Smartphone World
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
油
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey. ShopMieux Final Presentation
ShopMieux Final PresentationDanny Nguyen
油
- The boutique has been in business for 1.5 years and moved online in 2014. It buys and resells women's clothing and accessories.
- The website could be improved by adding a site map and optimizing page titles, URLs, and meta descriptions for SEO.
- Social media engagement could be increased by posting more consistently and creating contests to drive traffic to the site.Men's Footwear Taxonomy Study
Men's Footwear Taxonomy StudyTim Broadwater
油
This document summarizes the results of a usability study testing men's footwear taxonomy on DICK's Sporting Goods' eCommerce site. Five shoes were tested to see how easily users could find them. Observations showed users primarily filtered by brand and color. Pain points included confusing mega-menu interactions and too many shoe options after filtering. Recommendations included improving filtering, cross-listing items in multiple categories, and testing page layout changes.Exploring Macedonia Case Study
Exploring Macedonia Case StudyBlaze Arizanov
油
Case study for Balkan Case Challenge competition, about estimating the market potential for selling tickets online on "Exploring Macedonia" web portalDorsey final
Dorsey finalDenise Keniston Presentation Channel
油
E-commerce and social media will be important for furniture retailers' future internet marketing. As consumers search and browse online, they make a series of decisions along their journey. Retailers must strategically influence these decisions by optimizing search engine results, social media profiles, websites and more to ultimately convert visitors into customers. Tracking analytics provides insights to improve marketing efforts over time. With social media like Facebook becoming more widely used than traditional search engines, claiming business profiles and customizing pages is important for brands.Schmoove
Schmoovealex7549
油
The document proposes marketing and communication strategies for a shoe brand called Schmoove based on future thinking. It discusses targeting both men and women with adaptable and customizable shoe options. The first future product proposed is teenagers' shoes that can be customized and allow them to create their own style. The second future product is women's shoes that are adaptable for different situations and times of day, with options for increasing or decreasing heel height. The communication strategy involves developing an online store and social media presence to engage customers in customizing and sharing experiences with Schmoove shoes.How to Benchmark Your Online Customer Experience Against Competition
How to Benchmark Your Online Customer Experience Against CompetitionUserZoom
油
Benchmarking your site against competitors is a terrific way to improve the user experience. Join this webinar to learn about benchmarking best practices and to see the results of a study benchmarking the website experience of: Macys, Nordstrom, Lands End & Urban Outfitters.Online shoes business idea report docs
Online shoes business idea report docsHagi Sahib
油
online shoes business idea of shoes business
Online shoes Website development
E-commerce projectMarketing 300
Marketing 300jtsimonson
油
This document analyzes Crocs' current marketing strategy and proposes a new strategy to address weaknesses. The current strategy focuses on comfort and style but lacks effective advertising. It summarizes Crocs' business, competitors, customers, products, pricing, placement, and promotion. The proposed strategy is a "What Crocs are you wearing?" campaign including a Super Bowl commercial and YouTube responses to introduce newer styles and combat the stereotype as a fad. A feasibility study found the largest cost is the Super Bowl ad, but YouTube responses are cost-effective and no legal issues are anticipated.XIE NYU 2015
XIE NYU 2015Stanford University
油
The team interviewed 8 people since class and a total of 73 interviews. They aim to deliver high-quality, high-fashion footwear customized for comfort to women. After initial research, they found their target luxury customer was more interested in brand and style than comfort. They pivoted to focus on "working professionals" and developed a customer archetype named Rebecca. Through observing and interviewing Rebecca and others, they gathered insights on comfort needs, current solutions, and preferences for channels. They created two business model canvases - one for customized comfortable shoes, the other for a service to customize existing brands. Next steps include refining MVPs, building channels and revenue models, and learning from existing comfortable shoe companies.How to Achieve Omnichannel Personalisation
How to Achieve Omnichannel PersonalisationTealium
油
- The document discusses best practices for achieving omnichannel personalization including streamlining data collection with tag management, improving integration timeframes for Certona, and identifying key metrics for reporting on demand generation.
- It provides an overview of Tealium and Certona, describing Tealium's tag management platform and Certona's predictive personalization capabilities.
- Examples are given of how Certona can deliver personalized experiences across different touchpoints of the customer journey like website, email, in-store, and mobile.Shoozit_Status_quo
Shoozit_Status_quokafkaesk23
油
Thank you for the feedback. I will pass this along to the Shoozit team.Ad
Recently uploaded (20)
Cybersecurity for Business Students as a RESOURCE SPEAKER 2021
Cybersecurity for Business Students as a RESOURCE SPEAKER 2021MELJUN CORTES
油
TCU_CBM_2021_Cybersecurity_Business_Students_RESOURCE_SPEAKER_2021Dr. Enrique Segura Ense Group - A Collector Of Italian Cars.pdf
Dr. Enrique Segura Ense Group - A Collector Of Italian Cars.pdfDr. Enrique Segura Ense Group
油
President & CEO of ENSE Group, Dr. Enrique Segura is a collector of Italian cars. A self-made entrepreneur, philanthropist, and successful executive, he received his Ph.D. in economics from Universidad Autonoma de Madrid. He regularly supports organizations such as Catholic Charities, the National Museum of Women in the Arts, the Catholic University of America, and the Smithsonian Institution. Dr. Enrique Segura serves on executive committees for all four companies held under ENSE Group.Why Landlords Trust Rent On Time for Stress-Free Property Management
Why Landlords Trust Rent On Time for Stress-Free Property ManagementRent On Time
油
Rent On Time is redefining property management for Australian landlords by offering fixed pricing, timely rent payments, and 24/7 customer support. With a team dedicated to professionalism and reliability, Rent On Time ensures that every landlord experiences peace of mind and consistent income. Whether you have one property or several across multiple states, Rent On Time simplifies your property investment journey with smart systems and dependable service. Its no surprise that more landlords are switching to Rent On Time for their long-term property management needs.David Slone Denver - Founder Of Lead 2 Serve
David Slone Denver - Founder Of Lead 2 ServeDavid Slone Denver
油
From a respected leader at Weld County Garage to a leadership coach, David Slones path reflects service and strategy. His Denver-based consultancy, Lead 2 Serve, offers tailored programs to strengthen company culture. Davids other venture, Aha Property Management in Branson, MO, successfully manages over 40 vacation rentals with a focus on comfort, care, and quality.20250606_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250606_A. Stotz All Weather Strategy - Weights update & Performance review ...FINNOMENAMarketing
油
A. Stotz All Weather Strategy - Weights update & Performance Comprehensive Guide to Managing E-Wallets in Direct Sales
Comprehensive Guide to Managing E-Wallets in Direct SalesEpixel MLM Software
油
Direct sales is a successful business model with independent distributors. These distributors can make or break the company. Providing timely and accurate payouts is essential for the distributor retention. Issuing commissions, payments etc through traditional methods have faced so many issues. With digital wallet systems, the distributors can have a clear view about their earnings and the companies see high distributor satisfaction and retention rates.
Ewallet systems are incorporated in MLM platforms, companies should make sure that the ewallet system integrated adapt the companys plans and distributors requirements. With micro-commission arrangements, distributors receive every amount even a small one. By this the distributors feel valued that they are rewarded even for their small achievement.
Introducing gamification features into ewallet will also reward the distributors. The distributors who surpass a specific threshold value is rewarded with special privileges. The special privileges may be advanced distributor training, first looks at new products, or higher commissions. DIGIPIN : The new Digital Address system in India - How It can Help Pharma In...
DIGIPIN : The new Digital Address system in India - How It can Help Pharma In...Satya Mahesh Kallakuru
油
DIGIPIN : How It can Help Pharma In IndiaFly in Luxury: Business Class Flights to Australia
Fly in Luxury: Business Class Flights to AustraliaFlightsLux
油
Fly in luxury with FlightsLux! Book premium business class flights to Australia, including Sydney, with top airlines like Austrian Airlines.
https://flightslux.com/business-class-to-australia/油
Aagami Corporate Presentation - June 2025
Aagami Corporate Presentation - June 2025Aagami, Inc.
油
Aagami, Inc., is an Illinois, USA based life sciences advisory firm offering,
1. Strategic Consulting
2. Out/In Licensing support
3. Partnership / Co- development support
4. Funding and Investment Advisory
5. Divestiture/ M&A
6. IP Licensing and Sale
7. Market Entry / Development Strategy
In brief, Aagami brings:
1. Deep Experience of overcoming business and socio-cultural differences of various countries/regions. Our partners have lived and worked in regions such as Japan, Spain, Germany, India, Colombia, apart from the US.
2. Extensive C level network nurtured for over 22 years.
3. Global Deal making skills, honed for decades.
4. Partners having combined experience of 250+ years.
5. Supplementing bandwidth to save time, effort & cost.
120+ Bio Pharma clients globally have put their trust in Aagami (210+ assignments) since last 22+ years.
How to Quickly Hire Java Developers for Java App Development and IT Outsourci...
How to Quickly Hire Java Developers for Java App Development and IT Outsourci...Mobisoft Infotech
油
This document reveals 5 practical steps to hire dedicated Java developers faster from a tech recruiters perspective. Ideal for companies looking for Java developers for hire and IT outsourcing services.
Link to the full article - https://mobisoftinfotech.com/resources/blog/hire-java-developers
Automotive Filter Test ..pdf
Automotive Filter Test ..pdfTest Master
油
This presentation provides a detailed overview of an advanced Automotive Filter Test Lab designed to evaluate the performance and durability of various vehicle filtration systems. It highlights key testing capabilities, including differential pressure, burst pressure, filtration efficiency, dust holding capacity, and life cycle analysis. The lab also conducts comprehensive testing of filtration media, rubber components, and sheet metal parts in compliance with ISO, SAE, ASTM, and JIS standards. Ideal for OEMs, filter manufacturers, and third-party certifiers, this lab ensures the highest quality and reliability in automotive filtration testing.Adam and Daniel Kaplan - A Head For Entrepreneurship
Adam and Daniel Kaplan - A Head For EntrepreneurshipAdam and Daniel Kaplan
油
Twin brothers, Daniel E. Kaplan and Adam S. Kaplan are distinguished professionals and philanthropists. Daniel is a multifaceted financial expert whose business acumen sets him apart as a leader. Adams talent for consulting and depth of financial knowledge have positioned him for success in changing markets.Steps to Choose the Right Cryptocurrency Exchange Script.pptx
Steps to Choose the Right Cryptocurrency Exchange Script.pptxriyageorge2024
油
Are you planning to launch your own cryptocurrency exchange? Choosing the right exchange script is the most critical first step to success.
In this presentation, AppcloneX outlines a clear, step-by-step guide to help startups, entrepreneurs, and enterprises select the best cryptocurrency exchange script based on their business model, budget, scalability, and security requirements.HVAC Filter Test .pdf
HVAC Filter Test .pdfTest Master
油
This presentation explores the capabilities of a state-of-the-art HVAC Filter Test Lab dedicated to evaluating air filters used in heating, ventilation, and air conditioning systems. It highlights critical testing services such as airflow resistance, dust holding capacity, particle capture efficiency, and filter life cycle analysis. The lab performs tests in accordance with global standards including ASHRAE 52.2, ISO 16890, and EN 779. Designed for filter manufacturers, building system engineers, and indoor air quality professionals, the facility ensures filters meet performance, energy efficiency, and health safety requirements for residential, commercial, and industrial HVAC systems.TriStar Gold Corporate Presentation - June 2025
TriStar Gold Corporate Presentation - June 2025Adnet Communications
油
TriStar Gold Corporate Presentation - June 2025The Complete Guide to Digital Marketing Strategies, Tools & Trends (2025 Edit...
The Complete Guide to Digital Marketing Strategies, Tools & Trends (2025 Edit...Eside Digital
油
This in-depth digital marketing guide by Eside Digital explores the latest strategies and tools that businesses need to thrive online in 2025. Covering essential services like SEO, mobile app development, web design, branding, and social media marketing this guide provides practical insights and direct links to expert services. Whether you're a startup or scaling brand, this PDF delivers real-world tactics to boost your digital presence and performance.
Includes:
SEO and digital growth frameworks
Tips on branding and user engagement
Conversion optimization techniques
Real client results and service breakdowns
Direct access to all Eside Digital services
Hosted by: https://esidedigital.com
Keywords: digital marketing guide, SEO Egypt, branding agency, web design, mobile apps, marketing strategy 2025, Eside Digital
Format: PDF 9 Sections 15 Pages
License: Free to download, share, and cite with attribution1911 Gold Corporate Presentation June 2025
1911 Gold Corporate Presentation June 2025Shaun Heinrichs
油
1911 Gold Corporation is located in the heart of the world-class Rice Lake gold district within the West Uchi greenstone belt. The Company holds a dominant land position with over 61,647 Hectares, an operating milling facility, an underground mine with one million ounces in mineral resources, and significant upside surface exploration potential.
Marc Belluomini - An Impressive Career In Boom Operation
Marc Belluomini - An Impressive Career In Boom OperationMarc Belluomini
油
Marc Belluomini has built an impressive career in boom operation since graduating from USCs Film Production program in 2009. Working across a variety of sets in Los Angeles, hes known for his attention to sound quality and detail. He belongs to both IATSE and the Cinema Audio Society and enjoys hiking, golfing, and traveling in his downtime. Marcs industry reputation is built on consistency, technical excellence, and an ability to handle complex audio challenges while maintaining seamless coordination with directors, DPs, and sound mixers.DIGIPIN : The new Digital Address system in India - How It can Help Pharma In...
DIGIPIN : The new Digital Address system in India - How It can Help Pharma In...Satya Mahesh Kallakuru
油
Ad
Shoemobile marketing research project
- 1. 1
- 2. Shoemobile UCBX, Marketing Research, Fall 2012
- 3. Agenda Background Secondary Research Objectives and Key Questions Research Methodology Findings and Interpretation Recommendations and Next Steps 3
- 5. Background Introduce new shoe shopping concept Reach Downtown SF, work/living place Provide variety of shoe types Communicate schedule via social media Preview inventory online 5
- 6. Secondary Research Shoe industry overview o Total industry revenue is about $27B o Top 50 companies holds 75% of revenue Largest segment by far of this industry is E-commerce New trend: pop up retail, mobile fashion trucks 6
- 7. Objectives Key Questions Demand for Product and Service Would the shoemobile concept be accepted? Competitive Analysis Who are the competitors? Segmentation What are customer segments? Place for service Where should the truck be located? Price setting What price range would be reasonable, competitive, and sustainable?
- 8. 8 Research Methodology and Sample Population
- 9. Research Methodology Mix of qualitative and quantitative analysis o Frequency, location, behavior, thought process, and demographic o Included text box to gain richer data Online survey 9
- 10. Sample Population Total sample size: 1,200 Sample size representation Online Run Errands Age 28-40 200 200 Income $40K+ 200 200 Women Work at SF 200 200 10
- 12. Survey: Population Data Age Population 12
- 13. Survey Demographics 13 Income Distribution 36% : 50-75K 22% : more than 100K 17% : 75-100K 14% : 40-50K 11% : Less than 39K Occupation Distribution
- 15. Findings: Interest in Shoemobile Findings Interpretations 1. Demand for service Respondents will not replace their shopping Additional customized service Top 3 factors where they shop Choice 36% Price 33% Convenience 28% Interpretation: Obstacle Delicate aspect Truck Advantage Most important purchase factor 75% Return-policy Interpretation Delicate aspect Majority of women favors "Shoemobile" concept 25% of respondent voice concerns Like the idea, but doubtful about service and changes SO proceed with caution! 15
- 16. Interest in Shoemobile continue Findings Interpretations 2. Competitive Analysis Only 28% buy shoes online Online competition Convenience main advantage Try-on main disadvantage Mention to reviews Privacy and no time constraints LITTLE online competition Competitive advantage No shipping time Advantage Advantage on stores Obstacle 3. Segmentation Age & Income do not influence price Outside SF more price conscious Shoe-shopping is very subjective Obstacle 16
- 17. Interest in Shoemobile continue Findings Interpretations 4. Place of Service 75% Longest break 12p - 1p 61% Shop after work Frequency: every 3 months Respondents asked for home service BUT <1% Shop for shoes at lunch Consider DIFFERENT time-frame NOT a daily/weekly service Houses and special events as secondary market 5. Price Setting Most bought: casual shoes 74% spend <$100 on average and 56% wouldn't spend >$100 Commuting/walking people Need to keep price of a shoe to less than $100
- 18. Additional Insight From Text Box Positive Negative "...If you can make it a positive and comfortable customer experience with a good selection, I imagine you will have a good number of repeat customers." "...When I go shopping, I do it whenever time is convenient for me and not on schedule. If I will have an appointment with shoe-mobile, I will likely miss it." "Interesting, if it will be convenient to try on and I won't feel obligated to buy it since the whole truck come to my location." "I think it's pretty cool, but what if you change your mind and want to return the shoe? For example, if the shoe doesn't go with your outfit and you want to return?" "I will definitely be spending more since the products come to me." "Interesting concept, but may depend on the variety of brands and styles that would be carried."
- 19. Recommendations
- 20. Recommendations Location: Secondary Market 39% of respondents want shoemobile near their home! Possible second location at Belmont 20
- 21. Recommendations Focus first on bringing in shoes that can be sold for less than $100 a pair Do a soft launch Incentivise customer loyalty and recommendations Regard yourself as a niche market Have a return policy Offer diverse offering, keep your inventory well calibrated Consider ways to better meet the needs of convenience shoppers Consider offering to SF and within Bay Area markets 21
- 22. Conclusion: Next Steps Proceed with Caution! Perform additional research to obtain deeper understanding of consumer segmentation Test product/service mix with a "soft launch" o Utilize and leverage social media outreach and data to create consumer awareness and obtain consumer feedback
- 23. 23