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Should Breweries Use Bottles Or Cans For Beer?
Linx Printing Technologies
Overview
 Advantages of Cans
 Light
 Oxygen
 Transport
 Structure
 Advantages of Bottles
 Consumer attitudes and beliefs
 Look and feel
 Supermarkets
 Market Share
 Shorter Production Runs
 How Linx can help
2
Advantages of Cans
 They dont allow light in
 They dont allow oxygen in
 They are cheap and easy to transport
 They are robust and dont smash
Cans Prevent Light From Interfering With Beer
 Cans are made from aluminium which prevents UV rays
from passing through container
 Important because exposure to UV rays can ruin the
taste of beer
 Bottles that are brown/green help to prevent this, but are
not as effective as aluminium.
Cans Are 100% Air Tight
 Properly sealed cans create an air-impenetrable layer
 This helps to prevent oxidation, which leads to stale beer
 Bottle caps are not 100% air tight, meaning that oxidation
will occur faster
Cans Are Cheap and Easy to Transport
 Cans are considerably lighter than bottles
 This means lower shipping costs, and a lower carbon
footprint for the supplier
 Also means that cans are great for taking on hikes or
other outdoor activities
Cans Are Robust
 Aluminium cans, unlike glass bottles, dont smash when
they are dropped
 This saves cost and hassle for both suppliers and
consumers
Advantages of Bottles
 Consumer belief that they offer superior drinking
experience
 Elegant look and feel
 Supermarket expansion for artisan bottled beer
 Bottle beers still account for large % of sales
 Bottles are better for short production runs
Consumer Beliefs
 There is a deeply ingrained perception amongst many
consumers that bottled beers offer a superior drinking
experience
 Canned beers are often seen as cheap and inferior
products
Look and Feel
 Bottled beers are perceived to
have an elegant look and feel
 Synonymous with a premium
product as opposed to canned
beers
The Influence of Supermarkets
 Supermarkets devote ever-expanding shelf space to
artisan bottled beers
 Canned beer section often consists purely of continental
style lagers with little room for independent craft beers
 Supermarkets are offering increased shelf space. Sales
of boutique beers are set to grow 43 per cent by 2015.
(CGA Strategy)
Market Share of Bottles
 Bottled beers still account for a large percentage of beer
sales (accounting for 80%)
 This is in contrast to in the US, where 330ml cans are
hugely popular
 In the UK, Casks most
popular at 85% with
microbreweries
83%
15%
2%
Cask
Bottle
Keg
Bottles Better For Short Production Runs
 Bottles are more cost effective than cans where a short
production run is taking place
 Perfect for breweries who produce limited runs of each
beer
 Smaller breweries will be looking to move from barrelled
beer to bottled beer as a first step, before considering
canned beer
 75% of UK microbreweries have some bottled production
How Linx Can Help
 Many larger breweries desire the flexibility of being able
to utilise both cans and bottles
 The Linx CJ400 is perfect for this purpose, as it can code
on to cans and bottles
 This offers flexibility between production lines, meaning
that the brewery can take advantage of the benefits of
both cans and bottles
FIND OUT MORE
WWW.LINX.CO.UK/BEVERAGE/SS

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Should Breweries Use Bottles Or Cans For Beer?

  • 1. Should Breweries Use Bottles Or Cans For Beer? Linx Printing Technologies
  • 2. Overview Advantages of Cans Light Oxygen Transport Structure Advantages of Bottles Consumer attitudes and beliefs Look and feel Supermarkets Market Share Shorter Production Runs How Linx can help 2
  • 3. Advantages of Cans They dont allow light in They dont allow oxygen in They are cheap and easy to transport They are robust and dont smash
  • 4. Cans Prevent Light From Interfering With Beer Cans are made from aluminium which prevents UV rays from passing through container Important because exposure to UV rays can ruin the taste of beer Bottles that are brown/green help to prevent this, but are not as effective as aluminium.
  • 5. Cans Are 100% Air Tight Properly sealed cans create an air-impenetrable layer This helps to prevent oxidation, which leads to stale beer Bottle caps are not 100% air tight, meaning that oxidation will occur faster
  • 6. Cans Are Cheap and Easy to Transport Cans are considerably lighter than bottles This means lower shipping costs, and a lower carbon footprint for the supplier Also means that cans are great for taking on hikes or other outdoor activities
  • 7. Cans Are Robust Aluminium cans, unlike glass bottles, dont smash when they are dropped This saves cost and hassle for both suppliers and consumers
  • 8. Advantages of Bottles Consumer belief that they offer superior drinking experience Elegant look and feel Supermarket expansion for artisan bottled beer Bottle beers still account for large % of sales Bottles are better for short production runs
  • 9. Consumer Beliefs There is a deeply ingrained perception amongst many consumers that bottled beers offer a superior drinking experience Canned beers are often seen as cheap and inferior products
  • 10. Look and Feel Bottled beers are perceived to have an elegant look and feel Synonymous with a premium product as opposed to canned beers
  • 11. The Influence of Supermarkets Supermarkets devote ever-expanding shelf space to artisan bottled beers Canned beer section often consists purely of continental style lagers with little room for independent craft beers Supermarkets are offering increased shelf space. Sales of boutique beers are set to grow 43 per cent by 2015. (CGA Strategy)
  • 12. Market Share of Bottles Bottled beers still account for a large percentage of beer sales (accounting for 80%) This is in contrast to in the US, where 330ml cans are hugely popular In the UK, Casks most popular at 85% with microbreweries 83% 15% 2% Cask Bottle Keg
  • 13. Bottles Better For Short Production Runs Bottles are more cost effective than cans where a short production run is taking place Perfect for breweries who produce limited runs of each beer Smaller breweries will be looking to move from barrelled beer to bottled beer as a first step, before considering canned beer 75% of UK microbreweries have some bottled production
  • 14. How Linx Can Help Many larger breweries desire the flexibility of being able to utilise both cans and bottles The Linx CJ400 is perfect for this purpose, as it can code on to cans and bottles This offers flexibility between production lines, meaning that the brewery can take advantage of the benefits of both cans and bottles