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専用ヘッドフォンを使うことで、大規模な音響設備と電力を使わず、周囲の方への騒音問題を起こさずに屋外パーティー?野外映画?ヨガなどが楽しめる、エコでクリーンなイベントSilent itのご紹介です。
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「意味のイノベーション」の実行フローの検証?精緻化?再構成の試み ファッションブランドのクリエイティブプロセスのインタビューリサーチを素材として
「意味のイノベーション」の実行フローの検証?精緻化?再構成の試み ファッションブランドのクリエイティブプロセスのインタビューリサーチを素材としてSilent it/feast/drapology
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【日本マーケティンク?学会2018発表原稿】
本発表では近年イノベーション創出方法として注目が集まる「意味のイノベーション」の実行フローの検証?精緻化?再構成の試みとして，株式会社ストライプインターナショナルが保有するファッションブランドレベッカブティックのクリエイティブ?ブランディングプロセスのインタビューリサーチと理論構築を行う。「意味のイノベーション」はヨーロッパを中心に研究蓄積が進んでいるが，日本での研究事例は量質共に少なく，実務への適用も限定的である。その解消のため，本研究では，「内から外へのイノベーション」「批判精神」という上記手法の枢要を非意図的ではあるが実践していると推察される上記ブランドの総合ブランドディレクターにインタビューリサーチを行う。その後に，そのデータを特定の社会的事象にまつわる対象者の主観世界と相互行為に着目し，事象の構造?プロセス両面を包括する理論の組成を目指す社会学の手法グラウンデッド?セオリー?アプローチを用い，冒頭に掲げた理論を構築する。左記理論を素材としつつ，「意味のイノベーション」フローの補完?精緻化の可能性を提示し，また実務において参照性の高いケーススタディとしての価値も追求する。公司経営におけるビジネスとデザイン日本マーケティンク?融合のための方法论の追求
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- 4. Copyright ? 2021 Ozone LLC All rights reserved. Silent it サービス概要
- 5. Copyright ? 2021 Ozone LLC All rights reserved. Silent itの沿革 2014年： 2015年： 2016年： 2017年： 2018年： 2019年： 2020年： Silent it創業 Ozone合同会社創業/ダンス風呂屋開催。各メディアで話題になる/アンバサダー 制度開始 こたつフェスなど全国各地で15以上のサイレントフェスを開催/ Tokyo Design Week出演 ローカルパートナー制度を開始/累計40回目のサイレントフェスを開催 累計65回目のサイレントフェスを開催/サイレントフェス専用DJ Bar 「逃げBar White Out」オープン Silent it Awardを初開催/サンシャイン60展望台で「Silent Sky Fes」を通年開催 半期に渡りオンラインサイレントフェスを連続開催/サイレントフェス ＃ソーシャルディスダンシングとして感染対策を演出に変えた少人数の サイレントフェスプロジェクトを始動 ７年間で１４０以上のイベントを企画。日本最大のサイレントイベントブランドに。
- 6. Copyright ? 2021 Ozone LLC All rights reserved. Silent itとは ”拡張したがっている 静かなそれを解放する” 専用のワイヤレスヘッドホンや、FMバッジを使った無音楽空間を 演出するサイレントイベントブランドがSilent itです。 独自のサイレントディスコイベント「サイレントフェス? 」の他? サイレントヨガ、サイレントトーク、サイレントライブ、サイレント シネマなど、あらゆる音響を無音にし、コンテンツと場所の新たな 組み合わせによるイノベーションを創出し続けています。 2018年よりローカルパートナー制度を導入し、京都や 城、和歌山など 首都圏以外でも各地でイベントを行うローカルパートナーを選出し、 全国展開が進んでいます。
- 7. Copyright ? 2021 Ozone LLC All rights reserved. サイレントフェスとは ”世界一静かなフェス”「サイレントフェス?」 専用のワイヤレスヘッドホンを複数使い、参加者全員でDJライブをリアル タイムで共有する新しい音楽体験のカタチです。小型の発信機をミキサー やPCなどの音源につけて音楽を電波に変換しヘッドホンで受信させま す。 その空間はライブハウスやクラブとは違い無音。 参加者はヘッドホンの音量を上げて自分だけの世界にトリップするも 音量を下げて友達と会話するも自由で、従来のライブとは違い音を選ぶこ とができます。 周りから見ると無音で踊っているように見えるので、シュールな空間が生 まれますがどんな場所でも誰にも迷惑をかけずライブを楽しむことができ ます。 通称は「Silent Disco」と呼びNYやヨーロッパをはじめ? 世界中で騒音問題の解決策として流行中です。 ? 「サイレントフェス」はSilent it(Ozone合同会社)の登録商標です。 フジテレビ「みんなのニュース」より
- 8. Copyright ? 2021 Ozone LLC All rights reserved. 魅力 デメリット ?オンラインでは実現できない深い没入感 ?コミュニティ?企業?団体の一体感の醸成 ?表現したい世界観の創出 ?メディアに取り上げられやすい絵を作れる リアルイベントの特徴 ?会場設営から当日の運営まで高い実施コスト ?コロナ禍への対応の必要性 ?コンセプト策定やコンテンツ制作の手間 リアルイベントには魅力も効果も高いが、企画?運営が難しく、高コストになりがち。
- 9. Copyright ? 2021 Ozone LLC All rights reserved. 金銭コストが格段に低い 準備時間がかからない 通常のイベント Silent it 通常のイベント Silent it Silent itの強み -制作サイド- ?音を出せるスペース ?の会場確保費用 ?音響設備レンタル代 ?輸送費 ?設営費 ?PAアサイン費 ?搬入/設営/搬出時間の ?施設レンタルフィー ?演者のアサインフィー ?ヘッドフォンレンタルフィー ?演者のアサインフィー 人件費が少ない 通常のイベント Silent it ?DJブースとヘッドフォン ?で完結。 ?イベント当日に加え、搬入/ ?設営/撤去の時間確保が必要 ?社内リソースでの実施も ?十分可能。 ?イベント運営会社へ受託 ?する規模感。 一般的なCDJに接続するのみ。 最短10分程度。 設営想定人数1-2名。
- 10. Copyright ? 2021 Ozone LLC All rights reserved. Silent itの３つの特長 １、サイレントイベント自体のPRバリューが活用できる。 ２、コロナ禍でも安全な実施が可能 ３、高感度で一定以上の所得を持つセグメントに訴求可能。 ４、サイレントイベントの特性で、SDGsへ貢献 コストパフォーマンスと安全性をクリアし、 表現したい世界観を体現するイベントの実施が可能。 Silent itの強み -PRサイド-
- 11. Copyright ? 2021 Ozone LLC All rights reserved. 特長1 サイレントイベント自体のPRバリューが活用できる。 斬新なコンセプト、”ありえない”場所での音楽体験、 メディア映えするビジュアルで、主要キー局始め、多くのメディア露出を獲得しうる。
- 12. Copyright ? 2021 Ozone LLC All rights reserved. Neo盆踊り サイレントフェス ＃ソーシャルディスダンシング 2018年に(公財)大田区文化振興協会と開催。SDGs15の 後の世界として、絶滅危惧種に指定された動物たちの お面を被り、祭壇を模した櫓の周りをサイレント形式 で踊る。 ?お面がフェイスシールド代わりになる ?ヘッドホンの貸し出し数で人数、距離管理が容易 ?盆踊りという伝統的なソーシャルディスタンス ?野外だが無音なのでどこでも開催可能 POINT コロナ禍で始めた「サイレントフェス ＃ソーシャル ディスダンシング」プロジェクト。野外でレインコート とマスクを装着し、レインコートをスクリーン代わり に映像を投射し、感染対策を演出に変える。 ?ビルの屋上で人数管理の上開催し三密回避 ?ただ感染対策をするだけでなく、それを演出に変換する プロジェクト ?サイレント形式なので会話もなく飛沫が飛ばない 特長2 コロナ禍でも安全な実施が可能 ３密とならないオープンエアーでの開催と、 マスクや装いをコンセプトに昇華させることが可能。
- 13. Copyright ? 2021 Ozone LLC All rights reserved. 特長3.サイレントイベント自体のファンの、 高感度なセグメントに訴求可能。
- 14. Copyright ? 2021 Ozone LLC All rights reserved. 3% 5% 5% 17% 24% 20% 26% 20代女性 20代男性 30代女性 30代男性 40代女性 40代男性 50代 0 25 50 75 100 音楽 お酒 アウトドア ファッション テクノロジー 年齢?性別 興味領域 コアユーザー ? 25~35歳 女性?都内在住のOL ? ダンスミュージックが好きだけどクラブに行くのはためらう ? 新しいカルチャーや価値観に関心があり情報感度が高い 特長3.サイレントイベント自体のファンの、 高感度なセグメントに訴求可能。 ※ n＝3,000程度 ※ n＝3,000程度
- 15. Copyright ? 2021 Ozone LLC All rights reserved. 特長4.サイレントイベントの特性から、SDGsへ貢献 公共の場の催しの騒音問題を解決。 楽しさも、静けさも、共存するまちづくりへ。 言語でコミュニケーションができないサイレントフェスでは 文化の壁を越えて、非言語で繋がり合う。 必要電力を大幅カットしたクリーンな音響システム。 充電池も全て自然エネルギーで充電。 社会?環境に配慮したエンターテインメントを実現できる。
- 16. Copyright ? 2021 Ozone LLC All rights reserved. サイレントイベント 開催事例
- 17. Copyright ? 2021 Ozone LLC All rights reserved. LEXUS GALA PARTY ガラス張りの展示会場 Shh..Party 海 サイレントサマーフェス 商業ビルの47F ダンス風呂屋 銭湯 Neo盆踊り 無音盆踊り こたつフェス ZeppTokyo https://www.youtube.com/watch?v=oVMjJtcLgNo これまでのサイレントフェス 音楽イベントはもちろん、映画からトークショーまで、様々な展開が可能。
- 18. Copyright ? 2021 Ozone LLC All rights reserved. 新大久保映画祭 歌舞伎町広場 静かな、静かな、映画祭 HOTEL GRAPHY屋上 関内外OPEN 路上ヨガ サイレント?ミュージック?ビーチヨガ 海ヨガ その他 https://www.youtube.com/watch?v=3C7P96vRc0c これまでのサイレントイベント その他 サイレントシネマ?ヨガ編
- 19. Copyright ? 2021 Ozone LLC All rights reserved. サイレントシネマ Silent×映画 サイレントライブ Silent×楽器 バーチャルフェス Silent×VR サウンドメディテーション Silent×瞑想 Double DJ Silent×スピーカー サイレントツアー Silent×街歩き サイレントイベント応用編
- 20. Copyright ? 2021 Ozone LLC All rights reserved. in NewYork subway. 「Quiet Clubbing」 in Paris Modern Art Museum. 「Fkj Live」 in Edinburgh Royal Mile. 「Fringe Festival」 サイレントイベント?海外編 SilentDiscoは海外ではイベントの一形態として定着。 日本でも開催数増加が見込まれる。
- 21. Copyright ? 2021 Ozone LLC All rights reserved. from? Ozone合同会社? 事業担当：布田 尚大? naohirofuda@gmail.com? ? http://social-fes.com/ http://silent-it.com/