Is the web page becoming obsolete? What is the future of mobile?
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Is the web page becoming obsolete? What is the future of mobile? This presentation before the Inter American Press Association addresses this topic. #SIPBarbados2014
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How do latin american nations rank and compare against each other across mobile and digital media spendingE marketer the-global-media-intelligence-report-latin-america (3)
E marketer the-global-media-intelligence-report-latin-america (3)Sumit Roy
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The document provides an overview of economic conditions and digital media trends in Latin America. It finds that while Latin America's economy grew in 2011 and 2012, growth is expected to slow going forward. Digital advertising is growing rapidly but still makes up a small portion of total ad spending. Internet penetration and smartphone adoption are lower in Latin America than global averages, but social media engagement is high, particularly in Brazil. Argentina has relatively high internet usage and growing broadband access, but fewer than one quarter of residents own smartphones as of 2012.Jam loop for hispanic 2
Jam loop for hispanic 2DMGJamLoop
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JamLoop provides targeted mobile advertising solutions to reach Hispanic audiences across devices. They take a cross-platform approach, using device IDs to build profiles and target users on phones, tablets, and connected TV. Their platform allows advertisers to target Hispanic audiences based on location, interests, and behaviors to deliver banner, interstitial, and video ads. JamLoop's team of ad tech and video veterans helps simplify complex mobile campaigns and optimize advertising performance.Latam Report
Latam Reportnatalia carriazo
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Business analysts recognize that Latin America is an important emerging economy. In general terms, this report is focused on the Spanish speaking Latino community living in the American continent. The aim of this report is to provide you with a wider view on the usage and penetration of the Internet in the Latin American Spanish-speaking countries.Pr newswire network capabilities
Pr newswire network capabilitiesLisa Bono
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PR Newswire is a global leader in communications and marketing services, enabling organizations to connect with target audiences worldwide through innovative distribution solutions. Over the past 60 years, PR Newswire's press release distribution has evolved from solely text-based releases to integrating multimedia assets and social media to amplify campaigns. Today, PR Newswire offers a full suite of engagement and measurement tools to help clients maximize the impact of their messaging.Fipp world media trends special report content 
Fipp world media trends special report content Tuan Anh Nguyen
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The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.Go Mobile or Go Home
Go Mobile or Go HomeMWWPR
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Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.How American Companies are Reaching Tech Savvy Hispanic Communities
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
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The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.htmlMobile Marketing & China's Market, by Straydog
Mobile Marketing & China's Market, by StraydogStraydog
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Why you should include mobile marketing and mobile web in your marketing strategy, and an in depth look at Chinas mobile market.
Presented by Straydog Marketing + DesignAlcance Mg Media Kit 2010
Alcance Mg Media Kit 2010cfernanadohurtado
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This document describes an online marketing company focused on reaching the Hispanic market in the US and internationally. The company has an experienced team and offers a full range of digital marketing solutions like display advertising, direct response, email marketing, search engine optimization and media buying. It has a network of premium and long tail Hispanic websites across multiple categories like automotive, business, and lifestyle. The company uses advanced targeting capabilities to effectively reach Hispanic youth and other key demographics. It provides access to many quality Hispanic publishers and claims to make the large and growing Hispanic market accessible for advertisers.Native Mobile Monthly Report - January 2013
Native Mobile Monthly Report - January 2013VML South Africa
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The document provides a summary of mobile news, views, events and developments for January 2013. It discusses how industry experts expect the definition of "mobile" to change, and Tomi Ahonen predicts 2013 will be the "Mobile Moment" when mobile handsets exceed the human population. Mobile ad spend doubled in 2012 and is expected to continue growing double-digits in 2013. The document also summarizes several other mobile industry stories and trends from January 2013.Ad
Is the web page becoming obsolete? What is the future of mobile?
- 1. Inter American Press Association #SIPBarbados2014
- 4. In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device. Beyond that, 35% reported that they get news in this way frequently on their desktop or laptop, and 21% on a mobile device (cellphone or tablet). Source: Pew Research - State of the News Media 2014
- 6. Source: Mobile Economy in Latin America report (GSMA).
- 7. 62%of Hispanic consumers in the United States have Internet access at home, compared to 76% of the general population, so we rely more on our mobile devices for web use. Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).
- 8. On average we send or receive 941 text messages per month, more than any other ethnic group. And we out-talk any other mobile user group by 40%, with 13 calls per day on average. We also download more music and pictures from our mobile phones than any other consumer group. Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).
- 9. 98% 2% January 2010 95% 5% January 2011 82% 18% January 2012 66% 34% January 2013 48% 52% January 2014
- 11. Immediate Comprehensive Exclusive
- 12. Immediate Summaries / digests Quick curation Breaking news / Alerts Top stories
- 13. NYT Now Launched this week Subscription based Targeted for a mobile audience Quick updates, summaries and curated content
- 14. Circa Launched 2012 Breaking news Users follow stories and receive quick updates Content curated from many sources
- 15. Comprehensive In depth live coverage News streams Multimedia Archival Topic pages / verticals
- 16. In January Forbes introduced article page streams to better engage mobile audiences and feature visual content.
- 17. Different types and sources of content Original content or curated
- 18. Exclusive Premium content offerings Long form Investigations Special projects/packages Interactive data visualizations Niche sites
- 19. Focus Prepare Invest Experiment
- 20. Understand each platform so you can build better things. Be mindful of your audience. And yes, mobile is growing, so be ready.
- 22. Charo Henr鱈quez Innovation Editor GFR Media Twitter: @charohenriquez Linkedin: /charohenriquez