The document discusses principles of behavior change that can be applied to promote safe routes to school. It outlines several key principles: attitudes, norms, intention, behavior, self-efficacy and control, and habit. For each principle, it provides an example activity of how it could be applied. It argues practitioners should focus more on enhancing self-efficacy and control, social encouragement and incentives, while focusing less on improving attitudes and using facts/statistics when promoting safe routes to school programs.