際際滷

際際滷Share a Scribd company logo
PRODUCTS,
SERVICES AND
BRANDS
GROUP NO 3
 Saman Anwar 3042
 Saman Riaz 3033
 Ayesha Azam 3011
 Sadia Javeed 3036
 Samra Rashid 3034
SAMAN ANWAR
3042
PRODUCT
 Anything that can be offered to a market for
attention , acquisiton ,use or consumption
that might satisfy a want or need.
SERVICE
 Any activity or benefit that one party can
offer to another that is essentially intangible
and does not result in the ownership of
anything.
Augmented Product
Actual Product
Brand
after
name
Quality
waranty
Packaging
Core
Customer
value
NEXT PRESENTER IS
SAMAN RIAZ
ROLL # 33
PRODUCT AND SERVICES CLASSIFICATION
 Consumer Products
 Convenience Products
 Shopping Products
 Specialty Products
 Unsought Products
 Industrial Products
NEXT PRESENTER IS
AYESHA AZAM
ROLL # 11
PRODUCT AND SERVICE DECISIONS
 Individual Product and Service
Decisions
 Product line Decisions
 Product Mix Decisions
INDIVIDUAL PRODUCT AND SERVICE
DECISIONS
Branding Packaging
Labeling
Product
Support
Service
Product
Attributes
PRODUCT ATTRIBUTES
 Product Quality
 Product Features
 Product Style
 Product Design
BRANDING PACKAGING
 A Name,term,sign,symbol,
Design, or combination of
these that identifies the
products or services of one
seller or a group of sellers and
differentiate them from those of
competitor.
 The Activities of designing and
producing the container or
wrapper for product.
LABELING
 Labels ranges from simple tags attached to products to
complex graphics that are part of the package.
Product Support Service
 Customer service is another element of product
strategy's. A companys offer usually includes some
support services, which can be minor or major part of
total offering.
SADIA JAVEED
Roll # 3036
PRODUCT LINE DECISION
 Product line length
 Product line filling
 Product line Stretching
PRODUCT MIX DECISION
 Four Dimensions of Product Mix Decision.
 Length
 Width
 Depth
 Consistency
SAMAN ANWAR
ROLL # 3042
BUILDING STRONG BRANDS
Brand Positioning
Attribfutes,Belie
and value
Brand name
selection
Selection
Protection
Brand
Sponsership
Manufacturess
brand
Private brand
Licesing
Cobranding
Brand development
Line extension
Brand extension
Multi brand
New brand
SAMRA RASHID
ROLL # 3034
BRAND DEVELOPMENT
Line Extension
Brand Extension
Multi Brand
New Brand
Line Extension
Brand
Extension
Multi brands New brand
PRODUCT CATOGARY
Services
Inseparability
Perishablity
Intangibility
Variability
Four Service Characteristics
Thank u For Your
Attention
Any Question????

More Related Content

Similar to Product services and brandz (15)

Product, Service, and Branding Strategies
Product, Service, and Branding StrategiesProduct, Service, and Branding Strategies
Product, Service, and Branding Strategies
jheckjose
products, services & brands
products, services & brandsproducts, services & brands
products, services & brands
Chabo Bo
Products, Services and Brands
Products, Services and BrandsProducts, Services and Brands
Products, Services and Brands
CM
Product(a tool of marketing mix)
Product(a tool of marketing mix)Product(a tool of marketing mix)
Product(a tool of marketing mix)
Mithilesh Trivedi
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETINGPRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
CathyFranciscoOrtiz
Ch#8 Products, Services & Brands.ppt marketing
Ch#8 Products, Services & Brands.ppt marketingCh#8 Products, Services & Brands.ppt marketing
Ch#8 Products, Services & Brands.ppt marketing
CarXstreet24
11. analysis of product
11. analysis of product11. analysis of product
11. analysis of product
Regmi Milan
Chp 3 the business of product management
Chp 3 the business of product managementChp 3 the business of product management
Chp 3 the business of product management
cheqala5626
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
Marketing-mix-in-the-development-of-marketing-strategy-f.pptx
Marketing-mix-in-the-development-of-marketing-strategy-f.pptxMarketing-mix-in-the-development-of-marketing-strategy-f.pptx
Marketing-mix-in-the-development-of-marketing-strategy-f.pptx
JurieLeannDaan
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
ChristineMaeCabulagan
Chapter 13
Chapter 13Chapter 13
Chapter 13
Jos辿 Faia
2011.08 marketing principles
2011.08 marketing principles2011.08 marketing principles
2011.08 marketing principles
Stephan Langdon
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
sonia215
Product, Service, and Branding Strategies
Product, Service, and Branding StrategiesProduct, Service, and Branding Strategies
Product, Service, and Branding Strategies
jheckjose
products, services & brands
products, services & brandsproducts, services & brands
products, services & brands
Chabo Bo
Products, Services and Brands
Products, Services and BrandsProducts, Services and Brands
Products, Services and Brands
CM
Product(a tool of marketing mix)
Product(a tool of marketing mix)Product(a tool of marketing mix)
Product(a tool of marketing mix)
Mithilesh Trivedi
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETINGPRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
PRODUCT AND SERVICE IN PRINCIPLE OF MARKETING
CathyFranciscoOrtiz
Ch#8 Products, Services & Brands.ppt marketing
Ch#8 Products, Services & Brands.ppt marketingCh#8 Products, Services & Brands.ppt marketing
Ch#8 Products, Services & Brands.ppt marketing
CarXstreet24
11. analysis of product
11. analysis of product11. analysis of product
11. analysis of product
Regmi Milan
Chp 3 the business of product management
Chp 3 the business of product managementChp 3 the business of product management
Chp 3 the business of product management
cheqala5626
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketing
JeVaughn Ferguson
Marketing-mix-in-the-development-of-marketing-strategy-f.pptx
Marketing-mix-in-the-development-of-marketing-strategy-f.pptxMarketing-mix-in-the-development-of-marketing-strategy-f.pptx
Marketing-mix-in-the-development-of-marketing-strategy-f.pptx
JurieLeannDaan
2011.08 marketing principles
2011.08 marketing principles2011.08 marketing principles
2011.08 marketing principles
Stephan Langdon
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
sonia215

More from Ayesha AzaM (9)

Inflation
Inflation  Inflation
Inflation
Ayesha AzaM
Power authority
Power authority Power authority
Power authority
Ayesha AzaM
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing
Ayesha AzaM
Economic systems
Economic systemsEconomic systems
Economic systems
Ayesha AzaM
Green Marketing
Green MarketingGreen Marketing
Green Marketing
Ayesha AzaM
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing
Ayesha AzaM
Welcome to agritec
Welcome to agritecWelcome to agritec
Welcome to agritec
Ayesha AzaM
questions during the interview
 questions during the interview questions during the interview
questions during the interview
Ayesha AzaM
Agritec company sli des
Agritec company sli desAgritec company sli des
Agritec company sli des
Ayesha AzaM
Power authority
Power authority Power authority
Power authority
Ayesha AzaM
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing
Ayesha AzaM
Economic systems
Economic systemsEconomic systems
Economic systems
Ayesha AzaM
Green Marketing
Green MarketingGreen Marketing
Green Marketing
Ayesha AzaM
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing
Ayesha AzaM
Welcome to agritec
Welcome to agritecWelcome to agritec
Welcome to agritec
Ayesha AzaM
questions during the interview
 questions during the interview questions during the interview
questions during the interview
Ayesha AzaM
Agritec company sli des
Agritec company sli desAgritec company sli des
Agritec company sli des
Ayesha AzaM

Recently uploaded (20)

QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENQUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
pm4066644
No Objection Letter, No Objection Certificate
No Objection Letter, No Objection CertificateNo Objection Letter, No Objection Certificate
No Objection Letter, No Objection Certificate
SeemaAgrawal43
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
FINNOMENAMarketing
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Ignite Capital
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Lviv Startup Club
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Ignite Capital
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptxOVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
MelchSalto
Taylor Swift The Man Music Video Production
Taylor Swift The Man Music Video ProductionTaylor Swift The Man Music Video Production
Taylor Swift The Man Music Video Production
eclark941
Quality Certification and Accreditation Ecosystem 1.pptx
Quality Certification and Accreditation Ecosystem 1.pptxQuality Certification and Accreditation Ecosystem 1.pptx
Quality Certification and Accreditation Ecosystem 1.pptx
AbbasKeramati2
Bank Statement & Document Editing Service
Bank Statement & Document Editing ServiceBank Statement & Document Editing Service
Bank Statement & Document Editing Service
Edit Bank Statement
Jatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata - A Leader In Finance And PhilanthropyJatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata
21 Best Crypto Wallet in UAE The complete 2025.pdf
21 Best Crypto Wallet in UAE  The complete 2025.pdf21 Best Crypto Wallet in UAE  The complete 2025.pdf
21 Best Crypto Wallet in UAE The complete 2025.pdf
Dubiz
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time PurchaseGet Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
SOFTTECHHUB
BusinessGPT - Privacy first AI Platform.pptx
BusinessGPT  - Privacy first AI Platform.pptxBusinessGPT  - Privacy first AI Platform.pptx
BusinessGPT - Privacy first AI Platform.pptx
AGATSoftware
Western Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corporate Presentation Mar 2025.pdfWestern Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corp.
Top Social Media Marketing Trends in 2025
Top Social Media Marketing Trends in 2025Top Social Media Marketing Trends in 2025
Top Social Media Marketing Trends in 2025
bulbulkanwar7070
SWOT Analysis: Boutique Consulting Firms in 2025
 SWOT Analysis: Boutique Consulting Firms in 2025  SWOT Analysis: Boutique Consulting Firms in 2025
SWOT Analysis: Boutique Consulting Firms in 2025
Alexander Simon
Buy Verified Revolut Account: Secure & USA-Approved!
Buy Verified Revolut Account: Secure & USA-Approved!Buy Verified Revolut Account: Secure & USA-Approved!
Buy Verified Revolut Account: Secure & USA-Approved!
pvaexpress
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxBUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
manikandansMani2
Will-Skill Matrix PowerPoint Template and Guide
Will-Skill Matrix PowerPoint Template and GuideWill-Skill Matrix PowerPoint Template and Guide
Will-Skill Matrix PowerPoint Template and Guide
Aurelien Domont, MBA
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENQUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
pm4066644
No Objection Letter, No Objection Certificate
No Objection Letter, No Objection CertificateNo Objection Letter, No Objection Certificate
No Objection Letter, No Objection Certificate
SeemaAgrawal43
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
FINNOMENAMarketing
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Ignite Capital
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...
Lviv Startup Club
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
Ignite Capital
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptxOVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
OVERVEIW OF STRATEGIC MANAGEMENT AND AUDIT.pptx
MelchSalto
Taylor Swift The Man Music Video Production
Taylor Swift The Man Music Video ProductionTaylor Swift The Man Music Video Production
Taylor Swift The Man Music Video Production
eclark941
Quality Certification and Accreditation Ecosystem 1.pptx
Quality Certification and Accreditation Ecosystem 1.pptxQuality Certification and Accreditation Ecosystem 1.pptx
Quality Certification and Accreditation Ecosystem 1.pptx
AbbasKeramati2
Bank Statement & Document Editing Service
Bank Statement & Document Editing ServiceBank Statement & Document Editing Service
Bank Statement & Document Editing Service
Edit Bank Statement
Jatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata - A Leader In Finance And PhilanthropyJatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata - A Leader In Finance And Philanthropy
Jatin Mansata
21 Best Crypto Wallet in UAE The complete 2025.pdf
21 Best Crypto Wallet in UAE  The complete 2025.pdf21 Best Crypto Wallet in UAE  The complete 2025.pdf
21 Best Crypto Wallet in UAE The complete 2025.pdf
Dubiz
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time PurchaseGet Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
SOFTTECHHUB
BusinessGPT - Privacy first AI Platform.pptx
BusinessGPT  - Privacy first AI Platform.pptxBusinessGPT  - Privacy first AI Platform.pptx
BusinessGPT - Privacy first AI Platform.pptx
AGATSoftware
Western Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corporate Presentation Mar 2025.pdfWestern Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corp.
Top Social Media Marketing Trends in 2025
Top Social Media Marketing Trends in 2025Top Social Media Marketing Trends in 2025
Top Social Media Marketing Trends in 2025
bulbulkanwar7070
SWOT Analysis: Boutique Consulting Firms in 2025
 SWOT Analysis: Boutique Consulting Firms in 2025  SWOT Analysis: Boutique Consulting Firms in 2025
SWOT Analysis: Boutique Consulting Firms in 2025
Alexander Simon
Buy Verified Revolut Account: Secure & USA-Approved!
Buy Verified Revolut Account: Secure & USA-Approved!Buy Verified Revolut Account: Secure & USA-Approved!
Buy Verified Revolut Account: Secure & USA-Approved!
pvaexpress
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxBUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
manikandansMani2
Will-Skill Matrix PowerPoint Template and Guide
Will-Skill Matrix PowerPoint Template and GuideWill-Skill Matrix PowerPoint Template and Guide
Will-Skill Matrix PowerPoint Template and Guide
Aurelien Domont, MBA

Product services and brandz