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Beyond
the page

Ross Breadmore
Page 1 | Beyond the page | October 2011
Hello!




                       not Ross




Page 2 | Beyond the page | October 2011
Beyond the page…
                                          •  Objectives

                                          •  Structure &
                                             process

                                          •  Insight

                                          •  Results

Page 3 | Beyond the page | October 2011
Objectives




Page 4 | Beyond the page | October 2011
Objectives




     3.4m fans                            20k fans   89k fans




Page 5 | Beyond the page | October 2011
Objectives




Page 6 | Beyond the page | October 2011
Structure & process




Page 7 | Beyond the page | October 2011
Structure & process
                                                           Parent       Brand/
                     PR                    Legal
                                                           brand      advertising



                   Insight                                              Digital

                                                     SMS

                                                                      Business
                     HR
                                                                       teams



                                          Customer         Internal
                 Agency 1                                             Agency 2
                                           service         comms



Page 8 | Beyond the page | October 2011
Structure & process




Page 9 | Beyond the page | October 2011
Insight




Page 10 | Beyond the page | October 2011
Insight




Page 11 | Beyond the page | October 2011
Results




Page 12 | Beyond the page | October 2011
Thanks!

nixonmcinnes.co.uk
@rossbreadmore

Page 13 | Beyond the page | October 2011

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