Slovenija na spletu by Luka Sever

Oct 8, 2012Download as PPT, PDF0 likes500 views

Slovenian Tourist Board

Predstavitev novih vsebin na www.Slovenia.info

SLOVENIA
I FEEL

www.slovenia.info

Slovenija na spletu
Predstavitev novih vsebin Slovenska turisti?na organizacija 4. oktober 2012
na www.slovenia.info
Slovenia Tourist Board Logarska dolina

��ǡ�

?250 skrbnikov

?900 kategorij

?24.000 zapisov*

* V slovenskem jeziku

Imamo dobre zapise��

? Lep foto material

? Jedrnat tekst z linki

? Kontakti

? Publikacije

? Osve?ene informacije

�� in S.O.S. zapise

?Brez slik

?Predolg tekst, tip pisave

?Brez povezave na zemljevid

?Nerelevantne informacije

?Cerkev dobi uro 1902

?Gasilski dom je pravkar v
fazi ru?enja

Imamo dobre strani��

? Kvaliteten foto material

? Jedrnatost + Call to Action

? Dobra struktura

? Veliko zapisov (ponudb)

? Mo?nost naro?ila na
novice

? Sorodne informacije

��in potrebne prenove

? Skoraj 100 TIC-ev

? Dolg nepregleden seznam

? Brez navigacije

Odli?no sodelujemo��

? Adrenalinski parki

? Sodelovanje ponudnikov in
skrbnikov

? 9 zapisov (ve?ina)

? 1.200 ogledov (2 meseca)

Odli?no sodelujemo��

? Gostilna Slovenija

? Obstoje?i zapisi

? Zdru?eni v posebno
vsebino

? 4.000 ogledov

Odli?no sodelujemo��

? Nakupovanje

? Obstoje?i zapisi

? Objava nove kategorije,
zaobjame obstoje?e zapise

? Zabava

Odli?no sodelujemo��

? Na lep?e. Po Sloveniji!

? Sodelovanje ponudnikov in
skrbnikov

? Vklju?evanje tur.
gospodarstva v promocijo

? 233 ponudb in paketov

? Preko 20.000 ogledov

�� in pomanjkljivo

? Trgatve

? Dober odziv na

? Poziv skrbnikom

? Nizek odziv

? Kontaktne osebe (zastarele)

? 140 ogledov

Sodelujmo odli?no!

?Predstavitev slovenskih vin

?Vinske kleti in vinarji

?Vpis manjkajo?ih vinarjev

?Pregled obstoje?ih

?Vinske vrste, de?ele in okoli?i

?Martinovanja

Sodelujmo odli?no!

?Vredno ogleda!

?Pregled zapisov

?Opremljanje s foto
materialom

?Osve?evanje informacij

Sodelujmo odli?no!

? Prireditve

? Veseli december
? Kulturni praznik
? Pust
? Valentinovo/Gregorjevo
? Velika no?
? Kresovanja
? Pohodni?ke
? Kolesarske

Sodelujmo odli?no!

? Zabava
? Za dru?ine
? No?no ?ivljenje
? Mladinski centri
? Pla?e
? Kavarne
? Ob de?ju
? UNESCO-va dedi??ina
? Za??itena ?ivila

www.slovenia.info
Slovenska turisti?na organizacija
Slovenian Tourist Board
Luka Sever
01 589 85 76
luka.sever@slovenia.info

The document discusses the growing importance of mobile marketing. It notes that mobile use is growing faster than predictions and that smartphones are always with customers. This allows opportunities for location-based services and reaching customers anywhere. The document outlines mobile marketing channels and considerations for developing a mobile strategy, including defining target customers. It also compares native apps to mobile websites and provides examples of mobile apps and features. The conclusion emphasizes that mobile communication will soon be more important than desktop and to think social, local and mobile in mobile strategies.

2012-10-07��2012��ȴ��ٻύ��?��ݥ��Yuka Egusa

Kako se posredovanje turisti?nih informacij odra?a med uporabniki spleta by B...Slovenian Tourist Board

SEO by Gregor KraljSlovenian Tourist Board

Usmeritev ve?je digitalizacije aktivnosti SPIRIT Slovenija, Sektorja za turiz...Slovenian Tourist Board

Program dela 2015 Sektorja za turizem SPIRIT Slovenija- Karmen Novarli? Slovenian Tourist Board

Strategija SSNZ - Iztok Altbauer Slovenian Tourist Board

Predstavitev SPIRIT Slovenija - Toma? KlemencSlovenian Tourist Board

Klju?ni ukrepi za spodbujanje konkuren?nosti turizma z vidika gospodarstva- Z...Slovenian Tourist Board

Turizem in pode?elje - Tadeja Kvas MajerSlovenian Tourist Board

Strategija razvoja prometa v RS - Matja? Vr?koSlovenian Tourist Board

Prilo?nosti turizma za ve?jo gospodarsko rast in kakovost ?ivljenja - Igor E....Slovenian Tourist Board

Predlagani ukrepi turisti?ne politike 2015-2016 - Marjan HribarSlovenian Tourist Board

Digital storytelling in practice - Martin SchobertSlovenian Tourist Board

Izzivi in prilo?nosti povezane digitalne komunikacije na podro?ju turizma - D...Slovenian Tourist Board

Digital Benchmarks (detination, business, intelligence) - Nick HallSlovenian Tourist Board

The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.

Digital Tourism Trends & Insights - Nick HallSlovenian Tourist Board

This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include: - The exponential growth of internet usage and digital data creation in recent years. - Privacy concerns among internet users are rising even as more personal data is shared online. - Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips. - New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses. - Travelers expect easy access to real-time trip information and services through their mobile devices. - Social media continues to be important for sharing travel experiences, though

Web analytics clinics - Giorgos VarelogluSlovenian Tourist Board

Tourism Ireland��s Digital Footprint Embracing New Digital Opportunities - Sar...Slovenian Tourist Board

Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board

The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.

Telekomunikacijska orodja za inovativen pristop k turizmu - Jakob Koren?Slovenian Tourist Board

Tr?no komuniciranje preko socialnih medijev - Rajka Luni?Slovenian Tourist Board

This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.

Digital directmarketing - Do it right or leave it, Davide SavoldelliSlovenian Tourist Board

The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.

Mobile marketing: Vienna Tourist Board case study - Andrea Kostner Slovenian Tourist Board

Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board

This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.

More Related Content

More from Slovenian Tourist Board (20)