This document outlines an outbound HR strategy and culture change initiative for a company. The strategy targets fresh talent, experienced hires, and lateral hires through various tools like campus events, technical symposiums, academic workshops, social media, and print ads. It also details tools to drive culture change like leadership training, newsletters, rewards, idea awards, and town halls. The intended results are to generate industry buzz, brand the company as an employer of choice, and potentially reverse brain drain. Challenges mentioned include a lack of oversight, redundant initiatives, and budget constraints.
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SME HR Strategy
1. O U T B O U N D H R S T R A T E G Y
&
C U L T U R E C H A N G E I N I T I A T I V E
SME
4. Campus Connect
Creating student awareness ->
molding fresh talent -> sponsor
events -> involve top
Institutions & students
Technical Symposium
Associate with Technical
Bigwigs -> Lure Stakeholders
in Coimbatore -> bring in
Clients, Research Scholars
Academic Workshop
Engage In-house Product
Engineers -> associate with
Educational Institutions->
invest in Faculty Development
Social Media
Tap into Linked In resources
-> Create presence on Twitter
and Facebook
Print Ads
Newspaper articles n Ads->
Reviews in Technical
Magazines and Forums
PROCESS
