Small & Medium Enterprise
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Kocsan Olive Oil is a small olive oil producer located in Aydin, Turkey that was established in 2007. The company currently produces 600 tons of olive oil per year and sells it wholesale to a larger Turkish company. To increase annual income by 30-50%, the company plans to diversify its sales strategy to include both wholesale and retail channels. Key strategies include installing new production facilities, expanding product varieties, hiring marketing staff, and targeting the Aegean region market where olive oil consumption is highest in Turkey. Financial projections estimate that the diversified sales strategy could increase total income from 6.36 million TL in 2013-2014 to over 7 million TL in 2015-2016.
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![2013-2014
2013-2014 Volume Unit price Income Cost
Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL
Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL
Wages 23 348.000 TL
Other Expenses
(electric etc.) 16.000 TL
Logistic 50.000 TL
Commercial 0 TL
Wholesale 600 Tons 10000 TL/Ton 6.000.000 TL
TOTAL: 6.360.000 TL 5.214.000 TL
[* Currency: 10 CZK = 1 TRY]](https://image.slidesharecdn.com/smepresentation-140326155256-phpapp02/85/Small-Medium-Enterprise-18-320.jpg)
![2014-2015
Volume Unit price Income Cost
Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL
Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL
Filling Facility
Installation 1 100.000 TL 300.000 TL
Refining System
Installation 1 12.000 TL 80.000 TL
Wages 29 364.000 TL
Other Expenses
(electric etc.) 16.000 TL
Logistic 200.000 TL
Commercial 200.000 TL
Bottles 40.000 TL
Wholesale 300 Tons 10000 TL/Ton 3.000.000 TL
Retail 300 Tons 12000 TL/Ton 3.600.000 TL
TOTAL: 6.960.000 TL 6.000.000 TL
[* Currency: 10 CZK = 1 TRY]](https://image.slidesharecdn.com/smepresentation-140326155256-phpapp02/85/Small-Medium-Enterprise-19-320.jpg)
![2015-2016
2015-2016 Volume Unit price Income Cost
Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL
Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL
Filling Facility
Installation 1 100.000 TL 0 TL
Refining System
Installation 1 12.000 TL 0 TL
Wages 29 504.000 TL
Other Expenses
(electric etc.) 16.000 TL
Logistic 200.000 TL
Commercial 200.000 TL
Bottles 40.000 TL
Wholesale 300 Tons 10000 TL/Ton 3.000.000 TL
Retail 300 Tons 13000 TL/Ton 3.900.000 TL
TOTAL: 7.260.000 TL 5.760.000 TL
[* Currency: 10 CZK = 1 TRY]](https://image.slidesharecdn.com/smepresentation-140326155256-phpapp02/85/Small-Medium-Enterprise-20-320.jpg)
![FINALLY
2013-2014 2014-2015 2015-2016
Income 6.360.000 TL 6.960.000 TL 6.960.000 TL
Cost 5.214.000 TL 6.000.000 TL 5.620.000 TL
TOTAL
1.146.000 TL
(370.000 ) 820.000 TL
1.500.000 TL
(484.000 )
Enhance + %30
[* Currency: 10 CZK = 1 TRY]](https://image.slidesharecdn.com/smepresentation-140326155256-phpapp02/85/Small-Medium-Enterprise-21-320.jpg)
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Small & Medium Enterprise
- 1. SMALL & MEDIUM ENTERPRISE KOSAN OLIVE OIL Y脹lmaz YAMA Mehmet 聴LAKA Serhat BAYRAK
- 2. TABLE OF CONTEST Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 3. Production of olive oil about 150-180 thousand tons in Turkey. Turkey ranks second in olive oil production after Spain. 2/3 of produced olives are consumed in Turkey. Rest of olives are exported. %75 of produced olives are for oil. Olive oil is very popular in Aegean Region Average consumption of olive oil is 50Kg in Aegean. Turkey average: 1 Kg.
- 4. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 5. KOSAN OLIVE OIL established in Ayd脹n/Turkey in 2007. Firm has been producing 600 tons olive oil in a year. Selling whole oil as a broker to KOM聴L聴 firm which is national and most powerfull in Turkey
- 6. Main goal of the strategy: Enhance firms income %30 by %50 wholesale and %50 retail trade from %100 wholesale trade. Strategy: 1. Filling facility installation, 2. Refining system installation; upgrade olive oil variety from one kind (natural) to three kinds (Natural, Refined, Riviera). 3. New type olive oil implementation 4. Creation of Marketing Department 5. New marketeers, 6. %50 wholesale & %50 retail trade.
- 7. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 8. Macro Environment Cultural And Social Factors Tradition Meals Propensities Flatulency Care Of Nature Legislation Appropriate To Law Political Situation
- 9. Macro Environment Economic factors Type of market Market structure Demographic factors Region Climate Population: 1.020.957 The mean age of Ayd脹n: 34 Technological factors
- 10. Micro Environment Company卒s Competitors: o Serali Ltd Co. , 聴ske Ltd Co. ,Reyya Ltd Co. , Polat Ltd Co. , Olivirgin Ltd Co. Suppliers Buyer o Current: %100 Komili o Plan: %50 to Komili, %50 to markets + supermarkets + catering firms, factories, schools, hospitals, etc. Substitutes: Sunflower Oil, Corn Oil.
- 11. S W T Strengths %100 Natural Low Cost High Quality Small Enterprise Opportunities Hungry Market Consumption Support of Government Threats Competition Go ahead an replace it with your own text. Insufficient capital Substitutes O Weaknesses New firm in retail sector Seasonal production Inexperienced firm in sector
- 12. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 13. Target Market is Aegean region Average consumption of olive oil is 50Kg in Aegean. (Turkey average: 1 Kg.) Our share expectation from retail market is %0,65 of Aegean
- 14. Segments: Low, Middle, High. Our products will be in minimum %50 of sale points in every town of Aegean. Creation of website that capable to sale online. Commercials will be given to local media. Brand familiarity and confidence will be gained.
- 15. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 16. Organizational Chart Enver Ko巽 (Owner) Serap G端ndoan (Accountant) Ahmet arpan (Agriculture Engineer) X (+Marketing Director) Mahli Ko巽 (Manager) 5 new marketeers are needed.
- 17. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 18. 2013-2014 2013-2014 Volume Unit price Income Cost Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL Wages 23 348.000 TL Other Expenses (electric etc.) 16.000 TL Logistic 50.000 TL Commercial 0 TL Wholesale 600 Tons 10000 TL/Ton 6.000.000 TL TOTAL: 6.360.000 TL 5.214.000 TL [* Currency: 10 CZK = 1 TRY]
- 19. 2014-2015 Volume Unit price Income Cost Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL Filling Facility Installation 1 100.000 TL 300.000 TL Refining System Installation 1 12.000 TL 80.000 TL Wages 29 364.000 TL Other Expenses (electric etc.) 16.000 TL Logistic 200.000 TL Commercial 200.000 TL Bottles 40.000 TL Wholesale 300 Tons 10000 TL/Ton 3.000.000 TL Retail 300 Tons 12000 TL/Ton 3.600.000 TL TOTAL: 6.960.000 TL 6.000.000 TL [* Currency: 10 CZK = 1 TRY]
- 20. 2015-2016 2015-2016 Volume Unit price Income Cost Olive 2.400 Tons 2.000 TL/Ton 4.800.000 TL Olive Pulp 1.800 Tons 200 TL/Ton 360.000 TL Filling Facility Installation 1 100.000 TL 0 TL Refining System Installation 1 12.000 TL 0 TL Wages 29 504.000 TL Other Expenses (electric etc.) 16.000 TL Logistic 200.000 TL Commercial 200.000 TL Bottles 40.000 TL Wholesale 300 Tons 10000 TL/Ton 3.000.000 TL Retail 300 Tons 13000 TL/Ton 3.900.000 TL TOTAL: 7.260.000 TL 5.760.000 TL [* Currency: 10 CZK = 1 TRY]
- 21. FINALLY 2013-2014 2014-2015 2015-2016 Income 6.360.000 TL 6.960.000 TL 6.960.000 TL Cost 5.214.000 TL 6.000.000 TL 5.620.000 TL TOTAL 1.146.000 TL (370.000 ) 820.000 TL 1.500.000 TL (484.000 ) Enhance + %30 [* Currency: 10 CZK = 1 TRY]
- 22. Executive summary Description of the company Analysis of branch Marketing plan Management plan Financial plan Legal plan
- 23. Manufactoring Sufficiency License ISO 9001:2008 (Quality Management System) ISO 22000:2005 HACCP (Food Safety) ISO 14001 (Environment Safety System) ISO 10002 (Costumer Satisfaction)
- 24. Thanks for your attention!