Social Media Optimization Strategies to Build Your Brand
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The document outlines strategies for social media optimization (SMO), which enhances brand awareness through various social media platforms. It details the benefits of SMO, phases and tasks involved, and several tactics such as microblogging, video promotions, and group participation. Additionally, it mentions popular platforms for implementation and encourages seeking professional help for more comprehensive social media activities.
Social Media Optimization Strategies to Build Your Brand
- 1. UNIFIED INFOTECHUNIFIED INFOTECH PVT. LTDPVT. LTD SOCIAL MEDIA OPTIMIZATION STRATEGIES www.unifiedinfotech.netwww.unifiedinfotech.net
- 2. SMO WHAT WE ALL KNOWSMO WHAT WE ALL KNOW ABOUT IT?ABOUT IT? SMO or Social Media Optimization is the word-of- mouth that causes brand awareness through social media platforms, social news buttons, microblogging or incorporating third party functions such as images and videos.
- 3. SMO BENEFITS...SMO BENEFITS... Branding & Brand Recall Increased Brand Visibility Real-Time Communication with Target Clients Reach Out to Niche Audience Latest Buzzword for Marketing & Promotions Drive More Traffic Creating Fresh Contents Monitoring various discuss in target markets Increased Rate of Conversion
- 4. SOCIAL MEDIA OPTIMIZATIONSOCIAL MEDIA OPTIMIZATION PHASES AND TASKSPHASES AND TASKS Social Media Optimization Phases Organize Strategize Optimize Social Media Optimization Tasks Research & Analysis Discussion & Strategy Active Participation Reporting & ROI
- 5. Social Media Optimization How-To'sSocial Media Optimization How-To's Brands must learn the right tactics to optimize their social media platforms and drive traffic to company website/blogs. How-to do that: Social Networking Micro Blogging Video Promotions 寍際滷 Shows Case Study Blogging Photo Sharing Group participation Answer and comment posting RSS Promotions Widgets Promotions
- 6. Popular Social Media PlatformsPopular Social Media Platforms Facebook Google+ Twitter LinkedIn Pinterest Digg StumbleUpon Delicious Flickr
- 7. MicroMicro BloggingBlogging News or Event Promotions Brand Promotions Promotions via Micro Blogging sites like Twitter, Tumblr, Friendfeed
- 8. Video PromotionVideo Promotion Share News,updates, information, product launch, showing demos of different products via popular video tools such as YouTube, Vimeo, Vine, Pinterest, Instagram
- 9. BloggingBlogging Writing blog contents on niche topics for promotion of news, event, interviews of niche experts, video, podcast Use Blog for cross- platform promotions, networking utilities
- 10. 際際滷 Promotions際際滷 Promotions Making of PowerPoint presentation on different topics & promote them via 際際滷share, 際際滷burner, Scribd to get more Brand Recall & Brand Visibility. Promote Case Studies via PPT 際際滷s. Promote market analysis on company
- 11. Photo SharingPhoto Sharing Share different photos related to portal, products, services which can be promoted by Photo Sharing sites like Flickr, Picasa, Photobucket etc. Increase Brand Recall from different verticals of your company
- 12. Group Participation, Answer &Group Participation, Answer & Comment PostingComment Posting Participation on different related groups at Yahoo Groups & Google Groups as well as different social networking sites. Answer question at Yahoo Answer & other related sites such as Quora Post relevant comments on vertical specific Blogs.
- 13. RSS PromotionsRSS Promotions Submit RSS to all major readers, promote through different social media platforms. Cross-promotion of different RSS feeds on blogs. Submit RSS to different ping sites.
- 14. Widgets PromotionsWidgets Promotions Make a badge of your site & promote it. Make widgets for promoting news, articles. Use this badge/widgets to blog & social network profile.
- 15. UNIFIED INFOTECH PVT. LTDUNIFIED INFOTECH PVT. LTD That's a brief overview on Social Media Optimization. But, if you want to plug-in more social media activities, look up for a professional.... THANKS!! www.unifiedinfotech.net Mail us at: info@unifiedinfotech.net Contact: 033-40602205