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Editor's Notes

• #3: Fitzgerald: He wrote the slogan ‘We keep you clean in Muscatine’ for a local steam laundry company.Copywriter[edit]Rushdie's first career was as a copywriter, working for the advertising agency Ogilvy & Mather, where he came up with "irresistibubble" for Aero and "Naughty but Nice" for cream cakes, and for the agency Ayer Barker, for whom he wrote the memorable line "That'll do nicely" for American Express.[11] It was while he was at Ogilvy that he wrote Midnight's Children, before becoming a full-time writer.[12][13][14] John Hegarty of Bartle BogleHegarty has criticised Rushdie for not referring to his copywriting past frequently enough, although conceding: "He did write crap ads ... admittedly."[15]Heller:He then briefly worked for Time Inc.,[11] before taking a job as a copywriter at a small advertising agency,[9] where he worked alongside future novelist Mary Higgins Clark.[15]
• #7: • 5.4 million uses of the #EsuranceSave30 hashtag• More than 200,000 entries within the first minute of the Esurance commercial airing• 1.4 million hashtag uses in the first hour and 4.5 million in the first 24 hours• 2.6 billion social impressions on Twitter• 332,000 views of the Esurance commercial on YouTube• 261,000 new followers on the official Esurance Twitter account—an increase of nearly 3,000 percent• A 12x spike in visits to the Esurance website in the first hours of the sweepstakes
• #12: ID Interact
• #15: 1st party ad server + measurement + targeting, measurement + targeting, measurement (how will you interact with the company – do you want to stay on doubleclick, etc.)
• #17: First party data informs and improves with every step in the funnel. Improves iteratively with each visit, taking advantage of stitching and persistence of data. Cookie is read/writeable. Recognition rates @ 40%. USE DUMMY IMAGES OR CLIENT-SPECIFIC CAMPAIGN WHEN GIVING PRESENTATION