Soaps Category Summary (01 to 15th Janaury 2014 )
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This document provides a tier-wise and day-part summary of airtime share for Dettol, Lifebuoy, and Safeguard soap brands on TV media in India from January 1-15, 2014. It includes their airtime share based on duration minutes across tiers, day parts, tiers and day parts, genres and tiers, and channels for the soaps category. The summary was prepared by the Media Bank Research & Reporting Team.
Soaps Category Summary (01 to 15th Janaury 2014 )
- 1. media intelligence agency Soaps Category Tier wise / Day Part Summary (TV Media) (01st 15th January 2014)
- 2. media intelligence agency Tier wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute Share
- 3. media intelligence agency Day Part wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute Share
- 4. media intelligence agency Day Part / Tier wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute Share
- 5. media intelligence agency Genre / Tier wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute Share
- 6. media intelligence agency Channels Type Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute Share
- 7. media intelligence agency Media Bank Research & Reporting Team.