Soaps category summary (01-15th feb 2014)
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The document is a report from a media intelligence agency analyzing airtime share data for Dettol, Lifebuoy, and Safeguard soaps across different tiers, day parts, and channels from February 1-15, 2014 in Pakistan. It includes sections summarizing airtime share by tier, day part, tier and day part combinations, channel type, and daily trends for each tier and overall. Contact information is provided for the research team for any queries.
Soaps category summary (01-15th feb 2014)
- 1. media intelligence agency Soaps Category Tier wise / Day Part Summary (TV Media) (01-15th Feb 2014)
- 2. media intelligence agency Tier wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute - (TVCs)
- 3. media intelligence agency Day Part wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute - (TVCs)
- 4. media intelligence agency Day Part / Tier wise Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute - (TVCs)
- 5. media intelligence agency Channels Type Airtime Share (Dettol Lifebuoy Safeguard) Based on Dur Minute - (TVCs)
- 6. media intelligence agency Daily Trend Tier wise TIER 1 Based on Dur Minute - (TVCs)
- 7. media intelligence agency Daily Trend Tier wise Based on Dur Minute - (TVCs) TIER 2
- 8. media intelligence agency Daily Trend Tier wise TIER 3 Based on Dur Minute - (TVCs)
- 9. media intelligence agency Daily Trend Tier wise Based on Dur Minute - (TVCs) Overall
- 10. media intelligence agency Media Bank Research & Reporting Team. For any query contact : Mr. Chander Kant - Manager Client Services (+92 343 2330696) Mr. Sajid Ali - Manager Marketing (+92 300 3753576) Mr. Muhammad Sajid Khan - Manager Media Research (+92 313 9392922)