Social analytics
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Social analytics is a discipline that helps organizations analyze, measure, and explain the performance of initiatives using big data from social networks, blogs, websites and more. Common metrics used for site analysis include visits, average time on a page, pages visited, and percentage of new visits. Popular social analytics tools include Google Analytics for website traffic data, Google Social Analytics for social media analysis, and services like Conversocial and Facebook Grader for measuring Facebook page performance.
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Social analytics
- 2. What is social analytics Discipline that helps organizations analyze, measure and explain the performance of initiations.
- 3. Increase of big data, makes it look for new forms of data analysis
- 4. These are the metrics most used for site analysis: 1. Visits 2. Average time on a page 3. Pages visited 4. Percentage of new visits
- 5. Software utilization that group global categories: statistics, research, monitoring. • Analysis of the activity • Social networks • Blogs • Websites • Statistical tools
- 6. Google Analytics: datos de tráfico de un sitio web. Google Social Analytics: centrada en redes sociales y permite publicar informes sociales. Piwick: Estudio de datos en tiempo real. Statcounter: ofrece datos globales de internet .
- 7. Conversocial: Comparison of the followers and activity of a Facebook page. Facebook Grader: Measures the influence of a profile. Access to profile list.
- 8. TwitterAnalyzer: data from any Twitter account Twitalyzer: Measures influences on twitter. Twitter Search: Search for words, users, comments.