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Social analytics
What is social analytics
Discipline that helps organizations analyze,
measure and explain the performance of
initiations.
Increase of big data, makes it look for new
forms of data analysis
These are the metrics most used for site analysis:
1. Visits
2. Average time on a page
3. Pages visited
4. Percentage of new visits
Software utilization that group global categories: statistics,
research, monitoring.
 Analysis of the activity
 Social networks
 Blogs
 Websites
 Statistical tools
Google Analytics: traffic data of a website.
Google Social Analytics: focused on social networks and allows
publishing social reports.
Piwick: Study of data in real time.
Statcounter: offers global internet data.
Conversocial: Comparison of the followers and
activity of a Facebook page.
Facebook Grader: Measures the influence of a
profile. Access to profile list.
TwitterAnalyzer: data from any Twitter account
Twitalyzer: Measures influences on twitter.
Twitter Search: Search for words, users,
comments.

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Social analytics

  • 2. What is social analytics Discipline that helps organizations analyze, measure and explain the performance of initiations.
  • 3. Increase of big data, makes it look for new forms of data analysis
  • 4. These are the metrics most used for site analysis: 1. Visits 2. Average time on a page 3. Pages visited 4. Percentage of new visits
  • 5. Software utilization that group global categories: statistics, research, monitoring. Analysis of the activity Social networks Blogs Websites Statistical tools
  • 6. Google Analytics: traffic data of a website. Google Social Analytics: focused on social networks and allows publishing social reports. Piwick: Study of data in real time. Statcounter: offers global internet data.
  • 7. Conversocial: Comparison of the followers and activity of a Facebook page. Facebook Grader: Measures the influence of a profile. Access to profile list.
  • 8. TwitterAnalyzer: data from any Twitter account Twitalyzer: Measures influences on twitter. Twitter Search: Search for words, users, comments.