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? 2015 Xoriant Corporation All rights reserved.? 2015 Xoriant Corporation All rights reserved.
www.xoriant.com
Social Analytics – Market
Landscape & Technologies
Amit Gupta
www.xoriant.com
? 2015 Xoriant Corporation All rights reserved.
Social Platform Landscape
Social
Media
Social /
Professional
Network
News
Publish
Streaming
Discussions
/ Reviews
Communica
tion
? 2015 Xoriant Corporation All rights reserved.
Contents
3
Market Analysis
Use cases & Niche Products
Social Analytics Workflow
– Data Collection, Data Quality, Text Processing
Text Mining Algorithms & Graph Analytics
Platforms offered by Services Companies
? 2015 Xoriant Corporation All rights reserved.
Everything has Gone Social !
Campaign,
Lead
Generation
Bidding, Price
Comparison,
Shopping
Gaming
Learning, Skill
Assessment
Crowdsourcing CRM, Support Healthcare
Product
Reviews,
Sentiments
Monitoring &
Security
Product
Development
Surveys, Polls …
4
? 2015 Xoriant Corporation All rights reserved.
Text Analytics Market
5
Social Media Analytics
has a good overlap with
Text Analytics
Source:
https://www.alliedmarketresearch.com/text-
analytics-market
? 2015 Xoriant Corporation All rights reserved.
Social Analytics Landscape – Customer Care
6
? 2015 Xoriant Corporation All rights reserved.
Social Analytics Landscape – Brand & Campaign Management
7
? 2015 Xoriant Corporation All rights reserved.
Social Analytics Landscape – Market Research
8
Company Profile &
Research Reports
Lead Generation &
Competition Analysis
? 2015 Xoriant Corporation All rights reserved.
Social Analytics Landscape – Risk Analysis
? Finance, Manufacturing, ….
? Media Tracking & Analysis
? Company Financials
? Sentiment Mining
? Metrics
– Infrastructure, Communication, Politics, Governance etc.
– Company Financials, Investments
9
? 2015 Xoriant Corporation All rights reserved.
Horizontal Technical Solutions & Workflow
User Profiling
Text
Categorization
Graph Analytics
Natural Language
Processing
Sentiment Mining
Recommendation
Engine
10
Data
Collection
Data
Cleaning
Mining
? 2015 Xoriant Corporation All rights reserved.
Data Collection
? Beg, Borrow, Steal !
? Buy
? Partnerships
? Technologies
11
? 2015 Xoriant Corporation All rights reserved.
Data Quality
? Abrupt Patterns, Local patterns
? Manipulations
? Bigram detection (Eg. “ works out” )
? Twitter dictionary
12
? 2015 Xoriant Corporation All rights reserved.
Data Quality
? User Weights
? Duplicate Detection
13
? 2015 Xoriant Corporation All rights reserved.
Capturing Entities & Relationships
14
Automates taxonomy
creation around
concepts
Inspired by
? 2015 Xoriant Corporation All rights reserved.
Dealing with Unstructured Data
? Deriving structure - Taxonomy
15
We Digested Wikipedia
? 2015 Xoriant Corporation All rights reserved.
User Profiling
? Demographics
? Buying Patterns
? User Conversion
(Hidden Markov
Model)
16
? 2015 Xoriant Corporation All rights reserved.
Unsupervised Text Classification
17
Distance-based Clustering Algorithms
LDA (latent
Dirichlet
Allocation) – a
representation
using matrix
? 2015 Xoriant Corporation All rights reserved.
Supervised Text Classification
18
Naive Bayes Classifier
? 2015 Xoriant Corporation All rights reserved.
Natural Language Processing
? Entity Extraction
? POS Parsers
? Sentiment Analysis
– Words
– Rules
? Interpretation
19
? 2015 Xoriant Corporation All rights reserved.
Graph Analytics
? Resource Description Framework (RDF)
? Centrality analysis
? Path analysis
? Community detection
20
? 2015 Xoriant Corporation All rights reserved.
Thank you
21
? 2015 Xoriant Corporation All rights reserved.
Appendix
22
? 2015 Xoriant Corporation All rights reserved.
Topic Trends
23

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Social Analytics Tools and Techologies

  • 1. ? 2015 Xoriant Corporation All rights reserved.? 2015 Xoriant Corporation All rights reserved. www.xoriant.com Social Analytics – Market Landscape & Technologies Amit Gupta www.xoriant.com
  • 2. ? 2015 Xoriant Corporation All rights reserved. Social Platform Landscape Social Media Social / Professional Network News Publish Streaming Discussions / Reviews Communica tion
  • 3. ? 2015 Xoriant Corporation All rights reserved. Contents 3 Market Analysis Use cases & Niche Products Social Analytics Workflow – Data Collection, Data Quality, Text Processing Text Mining Algorithms & Graph Analytics Platforms offered by Services Companies
  • 4. ? 2015 Xoriant Corporation All rights reserved. Everything has Gone Social ! Campaign, Lead Generation Bidding, Price Comparison, Shopping Gaming Learning, Skill Assessment Crowdsourcing CRM, Support Healthcare Product Reviews, Sentiments Monitoring & Security Product Development Surveys, Polls … 4
  • 5. ? 2015 Xoriant Corporation All rights reserved. Text Analytics Market 5 Social Media Analytics has a good overlap with Text Analytics Source: https://www.alliedmarketresearch.com/text- analytics-market
  • 6. ? 2015 Xoriant Corporation All rights reserved. Social Analytics Landscape – Customer Care 6
  • 7. ? 2015 Xoriant Corporation All rights reserved. Social Analytics Landscape – Brand & Campaign Management 7
  • 8. ? 2015 Xoriant Corporation All rights reserved. Social Analytics Landscape – Market Research 8 Company Profile & Research Reports Lead Generation & Competition Analysis
  • 9. ? 2015 Xoriant Corporation All rights reserved. Social Analytics Landscape – Risk Analysis ? Finance, Manufacturing, …. ? Media Tracking & Analysis ? Company Financials ? Sentiment Mining ? Metrics – Infrastructure, Communication, Politics, Governance etc. – Company Financials, Investments 9
  • 10. ? 2015 Xoriant Corporation All rights reserved. Horizontal Technical Solutions & Workflow User Profiling Text Categorization Graph Analytics Natural Language Processing Sentiment Mining Recommendation Engine 10 Data Collection Data Cleaning Mining
  • 11. ? 2015 Xoriant Corporation All rights reserved. Data Collection ? Beg, Borrow, Steal ! ? Buy ? Partnerships ? Technologies 11
  • 12. ? 2015 Xoriant Corporation All rights reserved. Data Quality ? Abrupt Patterns, Local patterns ? Manipulations ? Bigram detection (Eg. “ works out” ) ? Twitter dictionary 12
  • 13. ? 2015 Xoriant Corporation All rights reserved. Data Quality ? User Weights ? Duplicate Detection 13
  • 14. ? 2015 Xoriant Corporation All rights reserved. Capturing Entities & Relationships 14 Automates taxonomy creation around concepts Inspired by
  • 15. ? 2015 Xoriant Corporation All rights reserved. Dealing with Unstructured Data ? Deriving structure - Taxonomy 15 We Digested Wikipedia
  • 16. ? 2015 Xoriant Corporation All rights reserved. User Profiling ? Demographics ? Buying Patterns ? User Conversion (Hidden Markov Model) 16
  • 17. ? 2015 Xoriant Corporation All rights reserved. Unsupervised Text Classification 17 Distance-based Clustering Algorithms LDA (latent Dirichlet Allocation) – a representation using matrix
  • 18. ? 2015 Xoriant Corporation All rights reserved. Supervised Text Classification 18 Naive Bayes Classifier
  • 19. ? 2015 Xoriant Corporation All rights reserved. Natural Language Processing ? Entity Extraction ? POS Parsers ? Sentiment Analysis – Words – Rules ? Interpretation 19
  • 20. ? 2015 Xoriant Corporation All rights reserved. Graph Analytics ? Resource Description Framework (RDF) ? Centrality analysis ? Path analysis ? Community detection 20
  • 21. ? 2015 Xoriant Corporation All rights reserved. Thank you 21
  • 22. ? 2015 Xoriant Corporation All rights reserved. Appendix 22
  • 23. ? 2015 Xoriant Corporation All rights reserved. Topic Trends 23