Social media analytics suck
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Social media analytics suck...but not for the reasons you might think. They suck, because we - as marketers for businesses - suck at social media, or perhaps the companies we work for suck at it. We need to change this. Here's some advice on how.
Social media analytics suck
- 1. Social Media Analytics Suck Like really bad By Chris Kubby Kubbernus @chriskubbernus #wawcph
- 2. But not for the reasons you think
- 3. Social analytics suck because we dont know what the fuck we are doing...
- 4. How we approach social media How important Social is to business
- 5. A recent study by McKinsey found that 91 per cent of companies believe social media doesnt significantly impact sales.
- 6. C-suites today are asking: How do you compare the effectiveness of a Facebook comment with an ad that runs on TV? Or a tweet with a glossy magazine spread?
- 8. We dont measure ROI for this
- 9. Social media is like toilet paper. We need it because were human.
- 10. Where are the people?
- 13. If Content is King and Marketing is the Queen that runs the household then Social Media is the Prince who will kill both of them for the Crown!
- 14. How do we turn this boat around then?
- 15. Vanity Metrics
- 18. Data is all over the map Data is all over the map
- 20. No Humanalytics
- 21. More testing
- 23. Twitter Cards
- 24. But Chris, social media is hard!
- 25. Okay, then let me show you something cool.
- 26. www.ifttt.com/
- 30. Where can you get these slides? Email me? chriskubby@gmail.com Why? Because I want to spam you! or even easier -