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1. Social Media for BusinessJames CopeFeaturing Angie Beeston!james_copejamesccope

2. What is Social Media?Why Bother?A shift is happening

3. People interact online – 67% engaged in Social Media

4. Blogs, networking sites, link sites, youtube etc.

5. Big growth in mobile sites Popular Networks

6. What is Social Media?Why Bother?

7. What is Social Media?Why Bother? Reach out to new audiences and markets

8. Reach out to existing markets

9. Better understanding of your customers and related markets

10. Relative low cost of entry

11. Possible high return ??? – ROI PleaseWhat is Social Media?Today looking at...

12. Grow a BusinessorFind a Job?- consider your objectives

13. Social Media - Great for Growing a Business Too Much Noise

14. Spam Filters

15. Mail Preference

16. Ad Blocking

17. Ffwd TV ��’s

18. Different approach??Social Media – Useful for Finding A Job Promote Yourself

19. Build Your Brand

20. Research The Company

21. Get In Before The Ad

22. Avoid The Job Centre!

23. Different approach??PerspectiveFacebook – 128 Million + visitors, 30% growthLinkedIn – 14 Million visitors, 10% growthMyspace – 64 Million visitors, 18% decline

24. Alternatives to LinkedIn

25. LinkedIn Users Average age 43

26. Average household income £65,600

27. 41% are business decision makers or influencers

28. 75+ million members worldwide (in 200 countries)

29. Over 4 Million UK users

30. Including RecruitersLet me at them! Remember your objectives – quality v quantity

31. Business Networking Approach

32. We Can Help Each Other Better and Spend Less Doing ItWhat Can LinkedIn Help With?- not just a list of contacts Help You To Grow Your Reputation

33. Get Help - Get Answers To Almost Any Question

34. Recruit Better People

35. Promote Yourself

36. Stay In Touch With People Who Are Important To You

37. Stay At Front Of Mind Of Your Contacts

38. Find & Research People & Companies

39. Advertise To Very Defined Business AudiencesWhat Can LinkedIn Help With? Get Introduced To New Potential Customers

40. Find Business Partners & Suppliers

41. Enable You To Introduce People To Each Other

42. Great For Job Seekers Too

43. Organise events

44. Find and even attend events

45. Market Research

46. Prepare for networking eventsThe Basics Build a Network of Hundreds of Thousands

47. You CAN do it

48. It’s free

49. Objective – quality or quantity?What is it?

50. Guess the network size- Includes specialist groups490??

51. 2.5 Million Trusted??! 1. Decide why you are doing this! Clear objectives – begin with the end in mind Build a big network Build a quality network

52. 2. Setup an Account Log in / create an account

53. 3. Create a profile Remember include skills

54. Search terms – you want to be found!4. Connect to contacts Searching & browsing Add via e-mail addresses / address book Former colleagues & classmates People you may know feature

55. 5. Think Homepage Your information centre Your inbox Update your status Keep your finger on the pulse of your network

56. 6. Explore & Join Groups Join groups of people with the same business interests Join discussions, “meet” experts and build relationships Demonstrate expertise

57. 7. Ask Questions & Give AnswersFind helpProvide helpMake new contactsDemonstrate expertise in your niche

58. 8. Add a Company RecordCompanies have records tooIndividual people profiles linked to companiesUpload logo and create description and specialtiesIt will show up in the search engine results!Links to your web siteIs shown to non members

59. 9. Make & Request RecommendationsHow do you feel when people recommend you?How do you feel about the person that recommended you?Why you should recommend othersUsers with recommendations are 3 times more likely to get enquiries through searchesVery important therefore for job searching!

60. 10. Attend & Organise EventsCreate an eventShare it with up to 50 of your contactsIf they attend or flag it as interesting they pass it onOnline and offline events

61. 11. Applications Reading lists Events Polls Blog link �ݺ�ߣshow File sharing & collaboration Travel tools Company buzz

62. 12. Promote your profile On your email footer On your Web site On your blog On your business cards / brochures Via Twitter

63. 13. Ongoing updates To your status Adding connections Save your searches Request introductions Ask & answer questions Join group discussions & contribute

64. 13. Ongoing updates Upload presentations to share Make recommendations Organise & publicise events Update your reading list Add polls Read blog updates and update your blog

65. 14. Advertising on online networking sites Targeting CPC Vs CPM Search advertising Vs social network advertising

66. Convinced yet?LinkedIn By �ڳܲԳ��پ��ǲ�…

67. If You Are Looking For A Job Make sure your skills are included - mirror your CV

68. Search The Single Largest Network of Recruiters Available Contact Former Colleagues - Where Do They Work Now? - Check Out They Present Themselves Online - See Who They Know

69. Research employersBe Aware – Recruiters: Check CVs Against LinkedIn

70. Can Do Recommendation ChecksFor Hire

71. Tips from a RecruiterMartin Pardey of HAYS says: Consider your profile as a CV

72. Reliant on traditional Keyword Searches so Career History needs as much detail as possible Be well connected – but quality not quantity don't add random connections

73. Search technique is on relationship then relevanceIf You Need To Create A Reputation Watch the Questions and Monitor Your Subject(s) Provide Answers – People Will Check Out Your Profile Great Answers Turn You Into a Visible Expert You May Create Customers Around the Globe

74. If You Want To Grow Contacts Join LinkedIn Groups/ Read Questions/ Answers & Get Involved!

75. Outright Selling Is Obvious And Worthless

76. Add Relevant Content & News – People Notice Start Discussions & Debate - Ask The Burning Questions

77. Follow Conversations & Get Auto Updates

78. Start A Group On A Niche Topic

79. Get Introduced Using LinkedIn Introductions

80. Maybe get a Premium AccountIf You Cold Call Search For The Company – Find Contact Details Research Your New Potential Contact

81. Look For Common Ground

82. Open Your Conversation With, “Hello Sue – We Are LinkedIn Connections…”

83. How Much Better Would Your Chances Be?

84. Preparing for meetingsIf You Need To Advertise Define Your Target Market in Terms of Geography, Company Size, Seniority, Sex, Age and Industry Choose a Payment Model

85. Choose Your Budget Level

86. Create Compelling Ads – Each Targeted at Variations of the Above See new microsite http://advertising.linkedin.com/solutionsIf You Sell A Product/Service Search For Your Target Market

87. Find Potential Users of Your Product/ Buyers and Decision Makers

88. Find Your Customers’ Customers

89. Find Influential Consultants

90. Get Introduced or Point to Your Recommendations

91. Join Groups, Listen, Advise & Build RelationshipIf You Are Looking For Information Check Out LinkedIn Answers

92. Ask Questions And Forward The Question By Email To Relevant Contacts Rate The Answers You Receive

93. Search For Experts

94. Experts Will Contact You To Sell Their Services

95. If You Need Business Partners Find Local And International Suppliers And Resellers/Partners Find Joint Venture Opportunities

96. Check Their Experience and Background – You May Get More Than You Would Have Asked For In Person Find Contacts to Verify Their Claims of CapabilityIf You Organise Events Create your event

97. Share Your Event With Your Contacts (Ask Them To Respond “Attending” Or “Interested” And Forward/Recommend To Contacts) Mark Yourself As Attending/Presenting

98. Publicise Your Events (Depends On Account Level)Premium Accounts

102. Tips -Using Your LinkedIn Account Put Time Aside At Least Once A Week

103. Go Through All Those Business Cards You’ve Collected!

104. Or get in touch with ex-colleagues

105. New! Link to Outlook – see YouTube

106. but not on a SERCO machine!

107. Use RSSRecap Remember your objective - LinkedIn Can Help

108. LinkedIn Is Actually Fun – Trust Me I’m An Adviser!!!

109. It’s Not a Silver Bullet However…

110. http://econsultancy.com/blog/6276-ten-ways-to-get-ahead-on-linkedin

111. Getting Started Guides - http://learn.linkedin.com/ + Job Seekers + Business Development + Consultants & more

112. Waste of time?

113. Profiles are exploding

114. Info on Special Offers

115. Boosting Search Ranking & New Customers

116. Waste of time?No, but careful not a drain on time!- Business v IndividualBusiness Page – ‘like’ Top Tips Business Presence – ‘like page’

117. Target your niche

118. Increase visibility

119. Free marketing

120. Build relationships

121. Get quick top Google placement

122. Drive e-commerce sales – eBay Plugin

123. Facebook ‘like box’Confessions of a facebooker!

124. Confessions of a facebooker!- for Business its a powerful medium but remember individuals.....Be careful who you link with...

125. Avoid including too much personal information

126. Keep some things private, have a separate facebook page for personal comments/photos

127. It’s for business so use intelligent, thoughtful, incisive comments, not B.S.!

128. Use separate pages for newsletter items – encourage prospective clients/contacts to follow you and “Become a fan”Confessions of a facebooker!Include all your information and updates on all your social media sites – Linkedin, Twitter, YouTube, etc.

129. Use your pages to acquire feedback, comments, referrals, recommendations, research

130. Build online relationships and keep in regular contact with your ‘friends’ and ‘fans’

131. Celebrate your successes – use it for good PR!And finally, the most important aspect of all.....“Don’t forget the virtual world of facebook will never replace the personal touch! So utilise facebook along with the phone, face to face and meetings.”

133. Fastest growingOver 11.5 million users

134. Since June of 2008, has grown by 1,460 %

135. Reaches 10.7 percent of all active Internet users

136. 5% of users account for 75% of all activityWhat is Twitter?Tweets are like SMS (text) messagingMessages are 140 characters or less, generally visible by anyoneYou follow others, they follow youCommunicate openly or directly to other “Twitterers”63

137. Why use Twitter?Easy to useEasy way to keep in touchA way to reach potentially large marketShort sharp communication toolIdeal for :-searching listeningconversing additional customer service channel64

138. Locals using Twitter65

139. Social Media RecapLook - Analyse your market, audience, and demographics

140. Choose targets – who are you going for

141. decision makers

142. consumers

143. Listen - Research relevant network – listen & judge tone

144. Think - Create a buzz about your company / service / product

145. Measure results

146. Only real cost here is your TIME! – set aside an hour a week Out of Time –but there’s more! LinkedIn & Facebook only part of the picture

147. Successful social media includes others

148. Youtube

149. Blogging

150. Email marketing

151. Can look at those during follow up workshops

152. Dates – 21st & 23rd Sept / 7th & 11th Oct

153. subject to changeWith ThanksLinkedin presentation adapted with permission from LinkedIn Guru, and all round nice guy Paul Tansey – MD of IntergageFind Paul on LinkedIn or at http://www.intergage.co.ukThanks to Martin Pardey – HAYS Recruitment for recruiter view point, find Martin on Linkedin.Angie Beeston – Facebook TipsDavid Lakins – Keymultimedia – Local examples

154. www.ebusinessblog.co.ukjamesccopeJames Copejames.cope@businesslinksoutheast.co.ukjames.c.cope@gmail.comjames_cope69

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