Social Media Marketing

Sep 16, 2016Download as PPSX, PDF0 likes72 views

The document discusses various functions and strategies for social media, including online public relations, social media marketing, online direct marketing, and viral marketing. It also covers monitoring digital campaigns, understanding customer responses, and developing successful social media strategies. Specific strategies mentioned include listening to customers, communicating openly, energizing fan bases, supporting customers, and building online communities. Finally, it discusses how to respond when social media runs into trouble and provides a social technographics profile of different types of social media users.

SOCIAL MEDIA
PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
WEB DESIGN WEB PROGRAMMING S.E.O
IMPLEMENTATION

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
FUNCTIONS OF SOCIAL MEDIA
ONLINE PR
• Maximizing favourable mentions of your company,
brands, product or website.
• Also includes responding to negative mentions and
conducting public relations via a site through a press
centre or blog.

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
FUNCTIONS OF SOCIAL MEDIA (2)
Social Media Marketing
Social media marketing is commercial promotion
conducted through social media websites.
Online Direct Marketing
Comunicates directly with target customers to
generate a response and/or a transaction.

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
KNOWING CUSTOMERS RESPONSES
• Audience Buzz/Mention
• Audience Sentimen
 Positive Sentiment
 Netral Sentiment
 Negative Sentiment

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
5 SUCCESSFUL STRATEGIES
 Listen
Listen to all customers Sentiments
 Talking
Talk sufficiently, and admits if did mistakes
 Energizing
Give Spirit to Fan Base (Forum)
 Supporting
Support customers with merchandise (Shirt, Sticker
etc)
 Embrace
Makes Online Community and Engage with them

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
FACEBOOK INFINITY

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
FACEBOOK HIKVISION

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
FACEBOOK DAHUA

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
TWITTER INFINITY

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
TWITTER HIKVISION

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
TWITTER DAHUA

PT PASIFIK TEKNOLOGI INDONESIA
Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia
THANK YOU!

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Soft drinksmadhula

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Social Media Marketing

1. SOCIAL MEDIA PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia WEB DESIGN WEB PROGRAMMING S.E.O IMPLEMENTATION

2. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FUNCTIONS OF SOCIAL MEDIA ONLINE PR • Maximizing favourable mentions of your company, brands, product or website. • Also includes responding to negative mentions and conducting public relations via a site through a press centre or blog.

3. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FUNCTIONS OF SOCIAL MEDIA (2) Social Media Marketing Social media marketing is commercial promotion conducted through social media websites. Online Direct Marketing Comunicates directly with target customers to generate a response and/or a transaction.

4. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FUNCTIONS OF SOCIAL MEDIA (3) E-CRM • Interactive Site • Costumize Services • Provide Cross Selling • Drive Cust Satisfaction to Loyalty Viral Marketing • Viral marketing is effectively online word of mouth – messages are forwarded to help achieve awareness and, in some case, drive response. • Buzz marketing • Generating media mentions

5. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia DIGITAL CAMPAIGN MONITORING Adding basic information of market and products, sharpen company strategies in Digital Field, launch success Digital Campaign and improve Company and Brand Performances. Indicators: • Total of Mention • Total of Share

6. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia KNOWING CUSTOMERS RESPONSES • Audience Buzz/Mention • Audience Sentimen  Positive Sentiment  Netral Sentiment  Negative Sentiment

7. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia 5 SUCCESSFUL STRATEGIES  Listen Listen to all customers Sentiments  Talking Talk sufficiently, and admits if did mistakes  Energizing Give Spirit to Fan Base (Forum)  Supporting Support customers with merchandise (Shirt, Sticker etc)  Embrace Makes Online Community and Engage with them

8. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FACEBOOK INFINITY

9. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FACEBOOK HIKVISION

10. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia FACEBOOK DAHUA

11. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia TWITTER INFINITY

12. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia TWITTER HIKVISION

13. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia TWITTER DAHUA

14. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia ACT WHILE SOS-MED IN TROUBLE • Be Fast  Responsiveness and sprightly incident in Sos-Med • Check & Cross Checks  Check contents before posting • Apologize First  Devastated anger of audiences with apologize • Twist It Into Positive  Find positive things about Brand • Create Your Own Sos-Med Policy  Make written policy to employee

15. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia SOCIAL TECHNOGRAPHICS PROFILE by: li & bernoff  Creators Makes & Publish contents  Conversationalists Posting Actively  Critics Give rating/critics of product/services or Brand  Collectors Collecting new informations  Joiners Only to keep the relationship  Spectators Consuming content and information  Inactives Not participating in Ground Swell condition

16. PT PASIFIK TEKNOLOGI INDONESIA Jl. Pangeran Jayakarta Kav. 123 No. 26/1 - Jakarta Pusat 10730 - Indonesia THANK YOU!

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Social Media Marketing

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