Social media workshop
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This document discusses strategies for using various social media platforms for Facebook marketing. It outlines how to build communities and engage audiences on Facebook by sharing the right content, being responsive, and using insights. It recommends using Twitter for real-time communication through engaging with followers. LinkedIn is for networking and professional exposure, while Google+ helps with search engine optimization and organic search through community management and regular posting. The key is understanding each platform and engaging audiences in an authentic way.
Social media workshop
- 1. Facebook Marketing Non-Governmental Organizations
- 2. Facebook #1 Social Network Community Driven Content is King Interaction Rules
- 3. Facebook Page Your Social Presence Pages, Groups & Profiles
- 4. Community Every successful Facebook Marketing requires a Community A Social Community is a cohesive network of fans who are willing to interact with you and talk to each other about you.
- 5. Be Stylish Find your tone Decide on your approach Be thorough Answer, Answer, Answer
- 6. Share & Engage Your Story - Their Act Share, but Share Right The Engagement Mix High Performers
- 7. Be Pro-Active Target to Engage Share to Reach Advertise to Spread
- 8. The Formula Engage + Reach = ?
- 9. Understand Facebook Insights are a Great Tool Likes, Reach, Engagement, Virality EdgeRank
- 10. Go Deeper Monitoring Online Reputation Management
- 12. Why Twitter Real time communication Short bursts of information
- 13. Do Engage with followers Retweet interesting content from important sources Always answer Take part in (or start) twitter discussions about your field Create and use lists
- 14. Dont Follow too many accounts Leave your account idle Just re-post content from other platforms Never have a negative tone
- 15. Cool Examples http://www.youtube.com/watch?v=d3e7_NJznNY http://awards.engauge.com/MCRFamilyNight/
- 16. 際際滷share Share your work!
- 17. How to use 際際滷share Original Content Follow important accounts related to your field Engage with other accounts
- 18. How to use 際際滷share Brilliant source of information Good way to show your activities and spread content to other platforms You will find this presentation there too
- 20. How to use LinkedIn LinkedIn the the #1 professionally oriented social network It is about networking and exposure to professionals LinkedIn allows you to get recommended by partners and clients
- 21. How to use LinkedIn Needs daily community management Post regularly Content should be text, links, photos
- 22. Google+ Google. Need we say more?
- 23. How to use G+ G+ is now the #2 social network (after fb) It is community driven G+ is more about information search than content spread (not as much share as fb for example)
- 24. How to use G+ G+ is SEO driven. It has huge impact on the ranking of websites through social linking G+ is a primary source for Google Organic Searches Content should be text, links, photos, videos
- 25. How to use G+ Needs daily community management Regular/Weekly posts and linking
- 26. Just be you! Thank you.