Social Tech Pop 12.2.10
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Former CMO and Principal of Augme Technologies, and now Founder of Growth Matters Media appeared in over 200 public releases and live speaking engagements highlighting good examples of early adaption to mobile marketing.
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Social Tech Pop 12.2.10
- 1. Page 1 of 2 News from December 6, 2010 December 2, 2010 Augme Technologies, Inc., provider of the only end-to-end mobile marketing platform, announced that it has commenced a mobile marketing campaign as part of a broad effort to re-launch Delverde Pasta, a premium Italian pasta, in the U.S. market. The first stage of the mobile campaign will engage consumers at popular DAgostino stores throughout New York providing convenient access to recipes that assist customers with their entertaining needs. One of the worlds best pastas, Delverde is experiencing a resurgence and mounting a broad marketing effort in the Northeastern United States. While the majority of initiatives will be introduced in 2011, Delverde will benefit from an initial mobile marketing program in the fourth quarter of 2010, which is being executed by their U.S. agency Harvey and Daughters. Augmes AD LIFE mobile platform provides Delverde an opportunity to effectively communicate and interact with its customers when they are most attuned to the product, observed David 386 Park Avenue South, 10th Floor 件New York, NY 10016 Telephone: (212) 685-4300 件Fax: (212) 685-9024 www.DKCnews.com
- 2. Page 2 of 2 Apple, Chief Marketing Officer of Augme Technologies, Inc. We are excited to launch this relationship by creating a mobile strategy that adds value to the customer experience while impacting Delverdes ROI. Beginning this week, QR codes (two- dimensional codes readable by smartphones) and SMS keywords will be accessible on in-store shelf talkers in 18 DAgostino stores in New York. Consumers can text one of the keywords SHARE or SAVOR to 30333 or scan one of the 2D Barcodes to access the user-friendly mobile destination. Once connected, consumers will be immersed in Delverde recipes and wine pairings that cater to their specific entertaining needs, including casual, formal, romantic, healthy, truly Italian or outdoor dining. Mobile is very important to our customers, which makes it a priority for us, said Cristobal Prat-Gay, Delverde Managing Director in the USA. We are excited to work with Augme Technologies to execute a mobile strategy that enhances the shopping experience in an exciting manner and should positively impact product sales, while building customer loyalty to the Delverde brand. 386 Park Avenue South, 10th Floor 件New York, NY 10016 Telephone: (212) 685-4300 件Fax: (212) 685-9024 www.DKCnews.com