The document summarizes ongoing research and development in social media. It describes the INSCO project which examines collaboration practices and management of innovation-focused relationships. The project uses case studies, development projects, and benchmarking to study practices like crowdsourcing, collaboration with developer communities, and the use of demos and prototypes. The research is a joint effort between universities in Finland, South Africa, Japan, and Thailand and involves industrial partners from various sectors. The project runs from 2010 to 2012.