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Sparkling Structure
Presented By Gregory Pearcey
Espacio Parasol Sevilla
Building A Strong Foundation For Your
WordPress Site
? Blue Print
? Foundations
? Interior Decorating
? Information
Architecture/Content
Planning
? Template
? On-page elements
Why Plan?
If you don’t plan you tend to fail
Information Architecture
? Index Cards
? Spread Sheet
? Sketch it out
? White board
? Visual Sitemap
? How big is the website?
? Find one that works for
you.
? Build a strong
foundation for your
WordPress website
Visual Sitemap
Sparkeling Structure WordPress
Template Hierarchy
All Themes Are Not Equal
Check Your Webmasters Account
404 Error Page
Htaccess & Cpanel
? https://codex.wordpress.org/Creating_an_Error_404_Page
? http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html
? http://moz.com/learn/seo/http-status-codes
? http://css-tricks.com/snippets/htaccess/custom-error-pages/
? ErrorDocument 400 /errors/badrequest.html
? ErrorDocument 401 /errors/authreqd.html
? ErrorDocument 403 /errors/forbid.html
? ErrorDocument 404 /errors/notfound.html
? ErrorDocument 500 /errors/serverr.html
? Redirect 301 /oldpage.html http://www.newdomain.com/
? newpage.html
Page Elements
? Title
? Meta title
? Meta description
? Archive Page
? <h1>Most
Important</h1>
? <h2>Second Most
Important</h2>
? <h3>Third Most
Important</h3>
? Title Tag 70 characters
? Meta description 155
characters
Sparkeling Structure WordPress
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Sparkeling Structure WordPress

  • 1. Sparkling Structure Presented By Gregory Pearcey Espacio Parasol Sevilla
  • 2. Building A Strong Foundation For Your WordPress Site ? Blue Print ? Foundations ? Interior Decorating ? Information Architecture/Content Planning ? Template ? On-page elements
  • 4. If you don’t plan you tend to fail
  • 5. Information Architecture ? Index Cards ? Spread Sheet ? Sketch it out ? White board ? Visual Sitemap ? How big is the website? ? Find one that works for you. ? Build a strong foundation for your WordPress website
  • 9. All Themes Are Not Equal
  • 12. Htaccess & Cpanel ? https://codex.wordpress.org/Creating_an_Error_404_Page ? http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html ? http://moz.com/learn/seo/http-status-codes ? http://css-tricks.com/snippets/htaccess/custom-error-pages/ ? ErrorDocument 400 /errors/badrequest.html ? ErrorDocument 401 /errors/authreqd.html ? ErrorDocument 403 /errors/forbid.html ? ErrorDocument 404 /errors/notfound.html ? ErrorDocument 500 /errors/serverr.html ? Redirect 301 /oldpage.html http://www.newdomain.com/ ? newpage.html
  • 13. Page Elements ? Title ? Meta title ? Meta description ? Archive Page ? <h1>Most Important</h1> ? <h2>Second Most Important</h2> ? <h3>Third Most Important</h3> ? Title Tag 70 characters ? Meta description 155 characters