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Theory Building From Cases:
Opportunities And Challenges
 ĶՓęCc
     KATHLEEN M. EISENHARDT
         Stanford University
      MELISSA E. GRAEBNER
     University of Texas at Austin

          ߣx
ՓԂg͂ȵ߉݋
The theory is emergent in the sense that it is
situated in and developed by recognizing
patterns of relationships among constructs within
and across cases and their underlying logical
arguments.
Central to building theory from case studies is
replication logic (Eisenhardt, 1989b). That is,
each case serves as a distinct experiment that
stands on its own as an analytic unit.
ȤζȺö
Papers that build theoryfrom cases are
often regarded as the most interesting
research (Bartunek, Rynes, & Ireland, 2006)
Among the most highly cited pieces in AMJ
(e.g., Eisenhardt, 1989a; Gersick, 1988),
with impact disproportionate to their
numbers.
ăc^͡\
 Well-done theory build-ing from cases is
surprisingly objective, because its close
adherence to the data keeps researchers
honest.
with inductive
Theory building from cases producing new
theory from data and deductive theory
testing completing the cycle by using data
ͻҲ

Theory building from cases is increasingly
prominent, challenges in writing publishable
manuscripts using this research strategy
exist.
Ҫw{(inductive)?
When using theory building from cases as a
research strategy, researchers also must take
the added step of justifying why the research
question is better addressed by theory-building
rather than theory-testing research.
 So why is this an inductive study?
A researcher has to frame the research within
the context of this theory and then show how
inductive theory building is necessary.
І}sҲՓش
A key response to this challenge is to clarify
why the research question is significant,
and why there is no existing theory that
offers a feasible answer.
A researcher has to frame the research in
terms of the importance of the phenomenon
and the lack of plausible existing theory.
֮
More       broadly,     theory-building
research using cases typically
answers research questions that
address how and why in
unexplored          research     areas
particularly well (Edmondson &
McManus, 2007).
ҊĆ}xĆ}
xɣ
  1.Փ}u
  2.Խጵ
ֲڵļOߴԵĂи
  1.^Ăx
  2.͂ͣpolar types)
}ĂǺÂg֑кηN
    P“
òY
Case studies can accommodate a rich
variety of      data sources, including
interviews, archival data, survey data,
ethnographies, and observations.

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   xĆ}ֻǡԡfģ}
ƫҊǷԴڣܲڣ
YυR
 |YϺYϵČԒy?
A more subtle challenge arises from the
confusion between qualitative data and
qualitative research.
 The key implication is that some readers
will confuse different kinds of research that
seem similar because they use qualitative
data, and these readers may be
disappointed if the research does not then
ȡ֮g:
Ͱg{S?
Case data cannot be so tightly summarized,
because much of it consists of rich qualitative
detail.
This intertwining keeps both theory and
evidence at the forefront of the paper.
The challenge in multiple-case research is to
stay within spatial constraints while also
conveying both the emergent theory that is
the research objective and the rich empirical
evidence that supports the theory.
žҪ˵?

         sketch
                  Empirica
proposition           l
                  evidenc
    s                 e
                  relationshi
  conclusio             p
Process of building theory
from cases study research(1989)
         Getting started
         Selecting cases
         Crating instruments and
         protocols
         Ending the field
         Analyzing data
         Shaping hypothesis
         Enfolding liyerature
         Reaching closure
ʲNǡgrounded theory building?

 What is the different between
     Creating theory?
Fresh theory will come from:
These often very legitimate challenges
can be mitigated through precise
language and thoughtful research design:
careful justification of theory building,
theoretical sampling of cases, interviews
that limit informant bias, rich presentation
of evidence in tables and appendixes, and
clear statement of theoretical arguments.
The end


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ߵȹۿñ

  • 1. Theory Building From Cases: Opportunities And Challenges ĶՓęCc KATHLEEN M. EISENHARDT Stanford University MELISSA E. GRAEBNER University of Texas at Austin ߣx
  • 2. ՓԂg͂ȵ߉݋ The theory is emergent in the sense that it is situated in and developed by recognizing patterns of relationships among constructs within and across cases and their underlying logical arguments. Central to building theory from case studies is replication logic (Eisenhardt, 1989b). That is, each case serves as a distinct experiment that stands on its own as an analytic unit.
  • 3. ȤζȺö Papers that build theoryfrom cases are often regarded as the most interesting research (Bartunek, Rynes, & Ireland, 2006) Among the most highly cited pieces in AMJ (e.g., Eisenhardt, 1989a; Gersick, 1988), with impact disproportionate to their numbers.
  • 4. ăc^͡\ Well-done theory build-ing from cases is surprisingly objective, because its close adherence to the data keeps researchers honest. with inductive Theory building from cases producing new theory from data and deductive theory testing completing the cycle by using data
  • 5. ͻҲ Theory building from cases is increasingly prominent, challenges in writing publishable manuscripts using this research strategy exist.
  • 6. Ҫw{(inductive)? When using theory building from cases as a research strategy, researchers also must take the added step of justifying why the research question is better addressed by theory-building rather than theory-testing research. So why is this an inductive study? A researcher has to frame the research within the context of this theory and then show how inductive theory building is necessary.
  • 7. І}sҲՓش A key response to this challenge is to clarify why the research question is significant, and why there is no existing theory that offers a feasible answer. A researcher has to frame the research in terms of the importance of the phenomenon and the lack of plausible existing theory.
  • 8. ֮ More broadly, theory-building research using cases typically answers research questions that address how and why in unexplored research areas particularly well (Edmondson & McManus, 2007).
  • 9. ҊĆ}xĆ} xɣ 1.Փ}u 2.Խጵ ֲڵļOߴԵĂи 1.^Ăx 2.͂ͣpolar types) }ĂǺÂg֑кηN P“
  • 10. òY Case studies can accommodate a rich variety of data sources, including interviews, archival data, survey data, ethnographies, and observations. }LՄЛ]ȣо xĆ}ֻǡԡfģ} ƫҊǷԴڣܲڣ
  • 11. YυR |YϺYϵČԒy? A more subtle challenge arises from the confusion between qualitative data and qualitative research. The key implication is that some readers will confuse different kinds of research that seem similar because they use qualitative data, and these readers may be disappointed if the research does not then
  • 12. ȡ֮g: Ͱg{S? Case data cannot be so tightly summarized, because much of it consists of rich qualitative detail. This intertwining keeps both theory and evidence at the forefront of the paper. The challenge in multiple-case research is to stay within spatial constraints while also conveying both the emergent theory that is the research objective and the rich empirical evidence that supports the theory.
  • 13. žҪ˵? sketch Empirica proposition l evidenc s e relationshi conclusio p
  • 14. Process of building theory from cases study research(1989) Getting started Selecting cases Crating instruments and protocols Ending the field Analyzing data Shaping hypothesis Enfolding liyerature Reaching closure
  • 15. ʲNǡgrounded theory building? What is the different between Creating theory?
  • 16. Fresh theory will come from: These often very legitimate challenges can be mitigated through precise language and thoughtful research design: careful justification of theory building, theoretical sampling of cases, interviews that limit informant bias, rich presentation of evidence in tables and appendixes, and clear statement of theoretical arguments.