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קידום אתרים וטיפים לתוכן לאתרי וורדפרס

May 30, 20131 like346 views

הרצאה שהעברתי במסגרת עשור לוורדפרס שנערך בחברת WIX ב-27-5-13

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‫צור‬‫את‬‫התוכן‬‫שלך‬‫על‬‫פי‬‫תחביר‬‫מונחה‬‫תוצאות‬
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‫אל‬‫תתעסקו‬‫במה‬‫שאי‬‫אפשר‬‫למדוד‬.

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‫נסה‬‫לתת‬‫מתנה‬‫במקום‬‫לסגור‬‫עסקה‬
THE FREEMIUM MODEL
‫אתה‬‫לא‬‫מוכר‬‫חתול‬‫בשק‬
‫שזה‬‫אומר‬‫שהלקוחות‬‫יותר‬‫טובים‬–
‫באונס‬‫רייט‬‫נמוך‬-‫טראפיק‬-‫גבוה‬-‫מגדיל‬‫המרות‬-‫מעלה‬‫מיקומים‬

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‫השתמש‬‫ב‬.YOAST-
‫דואג‬‫למטה‬‫דאטה‬‫שלך‬
50‫אחוז‬‫מכלל‬‫ההתרשמות‬‫של‬‫גוגל‬
‫מהאתר‬‫שלך‬‫הוא‬‫ממידע‬‫שלא‬‫נראה‬‫לגולש‬

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6
‫התשמש‬‫בעורך‬‫טקסט‬‫עשיר‬
‫התעסק‬‫ביצירת‬‫תוכן‬‫במקום‬‫יצירת‬‫קוד‬
‫צור‬‫הרבה‬‫תוכן‬‫בזמן‬‫קצר‬

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‫השתמש‬‫ב‬YARPP-
Yet Another Related Posts Plugin
‫מגדיל‬‫זמן‬‫שהייה‬‫באתר‬
‫חושף‬‫את‬‫הגולש‬‫לעוד‬‫מידע‬‫בנושא‬‫אותו‬‫הוא‬‫מחפש‬

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8
‫כפתור‬‫ההרשמה‬‫לאתר‬‫שלך‬
‫אף‬‫פעם‬‫לא‬‫יכול‬‫להיות‬‫גדול‬‫מידי‬
‫הפוך‬‫גולש‬‫לעוקב‬-‫לאוהד‬-‫ללקוח‬-‫לממליץ‬.
‫המרות‬‫גבוהות‬-‫הרבה‬‫לקוחות‬-‫צמיחה‬

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9
- RSS‫הנכס‬‫הכי‬‫יקר‬‫של‬‫האתר‬‫שלך‬
‫צור‬‫מנועי‬‫לינקים‬‫אוטומאטיים‬‫ברחבי‬‫הרשת‬
‫ע‬”‫י‬‫הטמעת‬‫הערוץ‬‫באין‬‫ספור‬‫פלטפורמות‬‫ברחבי‬‫הרשת‬

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10
‫בקש‬‫מהגולש‬‫לשתף‬‫ולהגיב‬‫לתוכן‬‫שלך‬.
‫הגב‬‫לכל‬‫פניה‬.
‫נשמח‬‫שתתנו‬‫לנו‬‫לייק‬,‫נשמח‬‫שתשתף‬‫את‬‫המידע‬,
‫נשמח‬‫לשמוע‬‫את‬‫דעתך‬‫בנושא‬.

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‫האתר‬‫שלך‬‫חייב‬‫להיות‬‫מחובר‬
WEB MASTER TOOLS
ANALITICS
ADWORDS
GOOGLE PLUS
FACEBOOK COMMENTS
SEO SOCIAL SIGNALS

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‫ערוך‬‫בתבנית‬‫את‬‫דף‬404
‫הפוך‬‫טעות‬‫טכנית‬‫ליתרון‬‫ויזואלי‬
‫השאר‬‫את‬‫הגולש‬‫באתר‬
)‫כן‬‫בוורדפרס‬‫יש‬‫הרבה‬‫שגיאות‬(

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‫בקש‬-‫תעד‬-‫שתף‬-‫פרסם‬
‫עדויות‬‫של‬‫לקוחות‬‫מרוצים‬

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HTML5-CSS3-JQUERY-AJAX
‫טכנולוגיה‬‫חדישה‬‫באתר‬-
‫קדימות‬‫במנועי‬‫החיפוש‬

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‫הטמע‬‫פתרון‬
PAY WITH LIKE
‫זה‬‫שווה‬‫כסף‬‫אמיתי‬-‫והרבה‬

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SPEED
‫סיימת‬‫לבנות‬‫את‬‫האתר‬?
‫חבר‬‫את‬‫כל‬‫קבצי‬‫ה‬-CSS‫לאחד‬
‫חבר‬‫את‬‫כל‬‫קבצי‬‫ה‬-JS‫לאחד‬
‫טען‬‫את‬‫ה‬-JS‫בפוטר‬
‫השתמש‬‫עד‬‫כמה‬
‫שגבולות‬‫התקציב‬
‫שלך‬‫מרשות‬‫לך‬
‫ב‬SPRITES-

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PERMALINKS
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BBPRESS
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‫מערכת‬‫פורומים‬‫בקוד‬‫פתוח‬-
‫יש‬‫לה‬‫יכולת‬‫להעלות‬‫כל‬‫אתר‬
‫וורדפרס‬‫במעלה‬
‫תוצאות‬‫החיפוש‬.
‫פתרון‬‫מספר‬‫אחד‬‫ל‬-
UGC

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CONTACT FORM 7 + CONTACT FORMS DB
‫חנות‬‫מקוונת‬
‫מערכת‬‫לידים‬
‫טפסים‬‫מורכבים‬
‫מערכת‬‫הזמנות‬
FORM TO POST
‫הכל‬‫במערכת‬‫אחת‬‫קלה‬‫לבנייה‬
‫וללא‬‫צורך‬‫בידיעת‬‫קוד‬.
‫התמקדות‬‫באוטומצית‬‫לידים‬‫ומכירות‬

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HOOTSUITE
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‫אם‬‫אתם‬‫לא‬‫יודעים‬‫מה‬‫זה‬-‫תבררו‬‫מהר‬!

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‫תמיד‬‫תתייעץ‬‫עם‬‫המומחים‬‫הכי‬‫טובים‬
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קידום אתרים וטיפים לתוכן לאתרי וורדפרס

1. Seo & content tips for WordPress sites Raviv Ohev Zion Seo & social media XPlace.com 20 tips in 30 minutes Raviv@XPlace.com

2. 2adwords.google.co.il/o/KeywordTool ‫צור‬‫את‬‫התוכן‬‫שלך‬‫על‬‫פי‬‫תחביר‬‫מונחה‬‫תוצאות‬ 1

3. 2 3 ‫אל‬‫תתעסקו‬‫במה‬‫שאי‬‫אפשר‬‫למדוד‬.

4. 3 4 ‫נסה‬‫לתת‬‫מתנה‬‫במקום‬‫לסגור‬‫עסקה‬ THE FREEMIUM MODEL ‫אתה‬‫לא‬‫מוכר‬‫חתול‬‫בשק‬ ‫שזה‬‫אומר‬‫שהלקוחות‬‫יותר‬‫טובים‬– ‫באונס‬‫רייט‬‫נמוך‬-‫טראפיק‬-‫גבוה‬-‫מגדיל‬‫המרות‬-‫מעלה‬‫מיקומים‬

5. 4 5 ‫השתמש‬‫ב‬.YOAST- ‫דואג‬‫למטה‬‫דאטה‬‫שלך‬ 50‫אחוז‬‫מכלל‬‫ההתרשמות‬‫של‬‫גוגל‬ ‫מהאתר‬‫שלך‬‫הוא‬‫ממידע‬‫שלא‬‫נראה‬‫לגולש‬

6. 6 6 ‫התשמש‬‫בעורך‬‫טקסט‬‫עשיר‬ ‫התעסק‬‫ביצירת‬‫תוכן‬‫במקום‬‫יצירת‬‫קוד‬ ‫צור‬‫הרבה‬‫תוכן‬‫בזמן‬‫קצר‬

7. 7 7 ‫השתמש‬‫ב‬YARPP- Yet Another Related Posts Plugin ‫מגדיל‬‫זמן‬‫שהייה‬‫באתר‬ ‫חושף‬‫את‬‫הגולש‬‫לעוד‬‫מידע‬‫בנושא‬‫אותו‬‫הוא‬‫מחפש‬

8. 8 8 ‫כפתור‬‫ההרשמה‬‫לאתר‬‫שלך‬ ‫אף‬‫פעם‬‫לא‬‫יכול‬‫להיות‬‫גדול‬‫מידי‬ ‫הפוך‬‫גולש‬‫לעוקב‬-‫לאוהד‬-‫ללקוח‬-‫לממליץ‬. ‫המרות‬‫גבוהות‬-‫הרבה‬‫לקוחות‬-‫צמיחה‬

9. 9 9 - RSS‫הנכס‬‫הכי‬‫יקר‬‫של‬‫האתר‬‫שלך‬ ‫צור‬‫מנועי‬‫לינקים‬‫אוטומאטיים‬‫ברחבי‬‫הרשת‬ ‫ע‬”‫י‬‫הטמעת‬‫הערוץ‬‫באין‬‫ספור‬‫פלטפורמות‬‫ברחבי‬‫הרשת‬

10. 10 10 ‫בקש‬‫מהגולש‬‫לשתף‬‫ולהגיב‬‫לתוכן‬‫שלך‬. ‫הגב‬‫לכל‬‫פניה‬. ‫נשמח‬‫שתתנו‬‫לנו‬‫לייק‬,‫נשמח‬‫שתשתף‬‫את‬‫המידע‬, ‫נשמח‬‫לשמוע‬‫את‬‫דעתך‬‫בנושא‬.

11. 11 11 ‫האתר‬‫שלך‬‫חייב‬‫להיות‬‫מחובר‬ WEB MASTER TOOLS ANALITICS ADWORDS GOOGLE PLUS FACEBOOK COMMENTS SEO SOCIAL SIGNALS

12. 12 12 ‫ערוך‬‫בתבנית‬‫את‬‫דף‬404 ‫הפוך‬‫טעות‬‫טכנית‬‫ליתרון‬‫ויזואלי‬ ‫השאר‬‫את‬‫הגולש‬‫באתר‬ )‫כן‬‫בוורדפרס‬‫יש‬‫הרבה‬‫שגיאות‬(

13. 13 13 ‫בקש‬-‫תעד‬-‫שתף‬-‫פרסם‬ ‫עדויות‬‫של‬‫לקוחות‬‫מרוצים‬

14. 14 14 HTML5-CSS3-JQUERY-AJAX ‫טכנולוגיה‬‫חדישה‬‫באתר‬- ‫קדימות‬‫במנועי‬‫החיפוש‬

15. 15 15 ‫הטמע‬‫פתרון‬ PAY WITH LIKE ‫זה‬‫שווה‬‫כסף‬‫אמיתי‬-‫והרבה‬

16. 16 16 SPEED ‫סיימת‬‫לבנות‬‫את‬‫האתר‬? ‫חבר‬‫את‬‫כל‬‫קבצי‬‫ה‬-CSS‫לאחד‬ ‫חבר‬‫את‬‫כל‬‫קבצי‬‫ה‬-JS‫לאחד‬ ‫טען‬‫את‬‫ה‬-JS‫בפוטר‬ ‫השתמש‬‫עד‬‫כמה‬ ‫שגבולות‬‫התקציב‬ ‫שלך‬‫מרשות‬‫לך‬ ‫ב‬SPRITES-

17. 17 PERMALINKS 17

18. 18 BBPRESS 18 ‫מערכת‬‫פורומים‬‫בקוד‬‫פתוח‬- ‫יש‬‫לה‬‫יכולת‬‫להעלות‬‫כל‬‫אתר‬ ‫וורדפרס‬‫במעלה‬ ‫תוצאות‬‫החיפוש‬. ‫פתרון‬‫מספר‬‫אחד‬‫ל‬- UGC

19. 19 19 CONTACT FORM 7 + CONTACT FORMS DB ‫חנות‬‫מקוונת‬ ‫מערכת‬‫לידים‬ ‫טפסים‬‫מורכבים‬ ‫מערכת‬‫הזמנות‬ FORM TO POST ‫הכל‬‫במערכת‬‫אחת‬‫קלה‬‫לבנייה‬ ‫וללא‬‫צורך‬‫בידיעת‬‫קוד‬. ‫התמקדות‬‫באוטומצית‬‫לידים‬‫ומכירות‬

20. 20 HOOTSUITE 20 ‫אם‬‫אתם‬‫לא‬‫יודעים‬‫מה‬‫זה‬-‫תבררו‬‫מהר‬!

21. 21 ‫תמיד‬‫תתייעץ‬‫עם‬‫המומחים‬‫הכי‬‫טובים‬ Raviv@XPlace.com www.facebook.com/ravivzion