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:???? ????????? ???? ??????? ????? ???? ???
? Oracle Business Intelligence Suite Enterprise Edition
? IBM Cognos
? Microsoft SQL Server Analytics/Reporting tools
? Microstrategy
7
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8
-
???????
[1] D. J. Power. A Brief History of Decision Support Systems.
[2] J. H. Bernstein. The Data-Information-Knowledge-
Wisdom Hierarchy and its Antithesis.
[3] U. D. Surajit Chaudhuri, "An Overview of
DataWarehousing and OLAPTechnology," SIGMOD
Record, vol. 26, pp. 65-74.
[4] e. a. Djan Sarka. (2012). Implementing a Data Warehouse
with Microsoft SQL Server 2012.
[5] M. Rittman. Quickly Define KPIs and Scorecards That
Use Them.
[6] C. Vercellis. (2009). Business Intelligence: Data Mining
and Optimization for Decision Making.
[7] Business Intelligence Reporting. Available: http://etl-
tools.info/en/bi/reporting.htm
[8] Business Intelligence (BI) Maturity Model. Available:
http://bi-insider.com/portfolio/bi-maturity-model
1
Business Intelligence
2 In-Memory Database
3 Data
4
Information
5
Knowledge
6
Wisdom
7
Data Mining
8 Patterns
9 Transactional Data
10
Analytical Data
11
Online Transactional Processing
12
Online Analytical Processing
13 Extract-Transform-Load
14 Multidimenstional Database
15 Fact-Dimension
16
Dashboard
17
Dimension
18
Member
19 Fact
20 Measure
21 Primary Key
22 Foreign Key
23
Star-Schema
24
Key Performance Indocator
25
Average Revenue Per User
26 Earnings Before Interest, Taxes, Depreciation, and
Amortization
27 Regression Analysis
28
Decision Tree
29
Association Analysis
30
Cluster Analysis
31 Cross-selling
32 Return of Investment
33 Ad-hoc report
34
Write-back report
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BI ???? ?????? ???? ?????????? ???? ?????? ???? ????? ????????? ???? ???????? ??????? ??????? ?????? ???? ???????? ??? ?????? ???? ????????? ??????? . ?????? ??????? ????? ??????? ????? ?????? ?????? ?????? ??????? ???????? ?????? ?????? ???? ?????? ???? ???? ?????? ???? ??????? ????? ???? ???? ?????? ???? ?????? 3NF ???? ?????? ????? ???????? .??????? ????? ???? 1996 ???? ?????? ???? ????? ?????? ???? ?????? ?????? ????? ????????? ??????? ? ?????? ??????? ???? ??? ???????? ?????? ?????? ???? ????? ?????? ????????? ?????? ????? ?????? ??????? ????? ? ???? ?????? ???? ??????? ?????? ??????? ??????? ??????? ????? ????? ??????? ???? ???????? ????? ???? ??????? ???? ???? ??????? ???? ?????? ????? ????? ???? ????? ????? ????? ???? .????? ???? ????????? ?????? . ??????? ??????? ????? ?????? ?????? ?????? ?????? ??????? ?????? ???? ?????? ????? ??????? ????? ?????? ????? ???? ?????????? ????? ???? ???? ?????? ???? ???? ?????? ???? ????? ???? ????????? ???? ???? ???????? ??????? 2 ???? ??????? ????? ?????? ???? ???????? ????????? ??????? .?????? ?????? ???? ?????? ???????? ?????? ???? ????? ??? ????? ?????????? ???? ??????? ???? ?????? ?????? ??????? ?????? ???? ??????? ???? ?????? ???? ????????? ?????? ??????? ????? ] 1 [ . 3 - ???????? ????? ??????? ????? ??? ????? ????? ????? ??????? ????? ?????? ????? ??? ????? ???? ?????? ?????? ????? ? ????????? ???? .?????? ???? ??? ?????? ???????? ???? ???? ???? ??????? ?????? ????? ???? ???????? ?????? ?????? ????? ?????? ???? ?????? ?????? ????? .????? ???? ?????? ??????? ???? ???? ????? ????????? ???? 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  • 3. ???? ???? ????????? ?????? ?????? ???? ?????????? ? ??????? ???? ??????? ???? ???? ???????? ?????? ??????? ??????? ????? ???? ?????? ????? ????? .????? ???? 3 .????? ?????? ????? 3 ????? ???? 3 ????????? ?????? ????? ?????? ????? ???????? ???? ???? ?????? ?????? OLTP ???? ???????? CRM ? ERP ????? ?????? ?????? ?????? ?????? ?????? ???? ??? ???? ???????? ????? ?????? ?????? ?????? ?????? ???? ?????? ??? ?????? ?????? ????????? ?????? ??? ????? ??????? ?????? ? ?????? ??????? ????? ????????? ??????? ???? ???? ??????? ?????? ???? ETL 13 ???? ??? ????? ????? ???????? ???? ?????? ????? ???????? ?????? ???? ?????????? . ??????? ETL ????????? ??????? ????? ?????? ??????? ???? ?????? OLTP ?????? ??????? ? ???? ???????? ??? ????? ?????? ???? ?????????? ???? ??????? ???? ?????? ???? .?????? ?????? ???? ?????? ???????? ???? ???? ?????? ?????????? ? ???? ???? ?????? ?????? ??? ????????? ????? ?????? OLTP ??????? ?????? ???? OLAP ??? ???? ???? ?????? ???????? .?????? ?????? ?????? ???????? ?????? ???? ????? ???? ?????? ???? ??? ??? ????? ?????? ???? ???? ???? ??? ???? ????? ??????? ??????? ??????? ?????????? BI ???? ?????? .?????? ???? ?????? ????? ??????? ????? ??????? ????? ?????? OLAP ? ?????? ????? ?????? ????????? 14 ? ????? ?????? ???? ?????? ???? ???????? ? ??? ?????? ???? ??????? ???? ??????? ??????? ???????? ????? ???? ? ????? - ?????????? 15 ? .????? ???? ??????? ???? ???????? ???? ?????? ????? ????? .???? ??????? ???? ?????? ????? ??????? ??????? ???? ?????? ??????? ???????? ???? ????? ???? ????? ???????? ???? ???? ?????? ????? ?????? ???? ??? ??????? ???????? ????? ???? ??? ???????? ???????? ????? ?????? ?????? ???? ??????? ? ??? ?????? ??????? ????????? ??????? ????? ???? ?????? ??? ????? ???????? 16 ??????? ??????? ?????? ???? ??????? ?????? ????? ???? ] 3 [ . 3 - 3 - ???????? ?????? ????? ?????? ???????? ????? ??????? ?????? ???????? ????????? ????? OLAP .?????? ???? ?????? ???? ???????? ????? ???? ???? ???? ??? ????? ???? ????? ??????? ??????? ???? ????? ??????? .?????? ???????? ????? ????? ?????? ?????? ???????? ?????? ???????? ??? ???? ??????? ???? ???????? ???????? ?????? ????? ??????? ???? ????????? ?????? ???????? ?????? ???? .?????? ???? ?????? ??????? ???????? ????? ???? ???? ?????? ??? ??? ?????? ??????? ???? ???? ?????? ?????? ???? ???????? ?)????? ???????? ?????????? ????? ????????? ????? ??????? ???? ??????? ?????? ????? ??? ???? ??????? ????? ??????? ??????? ??????? ???????? ?????? ???? ???? ????????? ????? ?????? ????? ????????? ??????? ???????? ????????? ??? ?????? ??????? ?????? ???? ???? ????? ??? ??????? ????? ????????? ???? ????? ??????? ???? ????? ?????? ( ????????? ??? ?????? ?????? ???? ?????? ???? ????????? ?????? ????? ?????? ??? - ?????? ???? ?????? ???? ?????? ??????? ???????? ?????? ???? - ???? ??????? ?????? ????? ???? ??? ? ?????? ??? ?????? 17 ? ?????? ????? ????? 18 ? ????? ????? ??????? ???? .?????? ?????? ???? ??????? ????? ????????? ????????? ??? ???? ??????? ???? ?????? ???? ? ?????? ??????? ???? ???????? ?????? ?????? ???? ???????? ??????? ?????? ???? ?????? ?????????? ???? ?????? ???? ?????? ??????? ? ?????? ??????? ????? ??????? ???? ? ????? 19 ? ???? ?????? ???????? ???????? ?????? 20 ? .?????? ???? ??????? ???? ???? ?????? ???????? ??????? ????? ??????? ???? ?????? ???? ??????? ?????? ???????? ???????? ????? ??????? ????? ?????? ???? ?????? ???????? ?????? .??????? ???????? ????? ???? ???? ?????? ????? ??????? ????? ?????? ????? ??? ?????? ??????????? ????? ??????? ??????? ??????? ????? ???? ??????? ????? ?????? ???? ????????? ??????? ??? ???? ??????? ????? . ???? ????????? ??? ?????? ??????? ????? ??????? ??????? ??? ??????? ???????? ??????? ?????????? ??????? ??? ??????? ??????? .??????? ???? ???????? ???? ?????? ??? ???????? ????? ????? ???????? ??????? ???? ????? ???? ???? ?????????? ???? ??????? ?????? 21 ???? ????? ???? ?????? ?????? ???? .????? ?????? ????? ???? ????? ???? ?????? ???? ???? ???????? ???? ??????? ??????? ????? ?????? ???? ??????? ?????? 22 ??????? ???? ?????????? .????? ???? ?????? ????? ????? ???? ??????? ?????? ??????? ????? ???????? ???? ????? ?????? ??? ?????? ??????? ???? ??????? ??? ? ????? ???????? ??????? ??????? ?????? ? ??????? ???? .?????? ?????? ???? ?????? ????? ???? ?????? ????? ????????? ???? ????? ???????? ????? ?????? ???? ?????? ?????????? ???? ? ???? ?????? ???????? ???? ????? ??????? ????? ???????? ???? ?????? ???? ??????? ?????? .????? ???????? ?????? ?????? ??????? ???????? ???? ? ??????? ???? ???? ? ???? ?????? ??? ????????? ??? ????? ??????? ???? ???? ????? ??????? ?????? ???? . ???? ??????? ?????? ?????? ??????????? ??????? ??????? ???? ???? ??????? ???????? ???? ???? ?????? ???? ??? ??????? ????? ??????? ???? ????? ??????? ????? ?????? ???? ?????? ????? ?????? ?????? ??????? ???????? ????? ?????? ???? ?????? ?????? ???? ???? ??? ????? ?????? ????? ??? ??????? ??????? ???? ???? .??????? ??? ???? ??????? ???? ???????? ???? ?????? ?????? ?????????? ???? ?????? ????? ?????????? ????? ????? ????????? .???? ??????? ?????? ????? - ?????????? ????? ???? 4 .????? ?????? ????? 4 ?????? ???? ????? ?????? ??? ??? ?????????? ???? ???? ??? ??????? ???? ?????? ???????? ????? ? ??? ???? ???? ???????? ????? ???? ?????? ??????? ???????? ????? ??????? ???? ??????? ????????? 23 ? ????? ???? ?????? ?????? ??????? ?????? ??????? ??????? ????? ????? ???? ?????? ???? ????????? . ?????? ???????? ???? ???? ??? ????? ??????? 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  • 4. .?????? ???? ?????? ?????? ????? ??????? ???? ???? ??????? ???? ??????? ?????? ???? ???????? ???????? ????????? ???? ????? ???? ?????? ???? .????? ???? ??????? ????????? ?????? ????? ?????? ?????? ?????? ???????? ?????? ?????? ?????? ????????? ????? ???? ???? ?????? ???????? ????? ???????? ???? ??? . ???? ?????????? ???? ?????? ??????? ????? ??????? ?????? ????? ???????? ? ??????? ???? ????? ????????? ????????? ??????? ????????? ?????? ???? ???????? ???? ?????? ???? .??????? ?????? ????? ?????? ???? ????? ????????? ???? KPI ???? ?????? ?????? ???????? ???? ????? ???????? ????????? ??? ? ARPU 25 ??? EBITDA 26 ??????? ???? ??? ??????? ?????? ??????? ?????? ????????? ????? ??? ????? ???? ???????? ????????? ??????? ???? ?????? ??????? ??????? ???? ? ??? ???? ???? ?????? ??????? ??????? ?????? ????? ???? ???? ] 5 [ . 5 - 3 - ?????? ?????? ???????? ???? ???? ???? ??????? ??? ???? ?????? ????????? ???? ???? 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BI ???? ????????? ???? ???????? ????? ?????? ?????? ??????? ???? ???? ????? ????? ?????? ???????? ?????? ????? ??????? ???????? ???? ?????? ???????? .????? ???? ????? ???? ??????? ???? ?????? ?????? ?????? ?????? ?????? ??????? ????? ?????????? .?????? ???? ????? ???? ?????? ??????? ??? ???? ?????? ????? ???? ???? ????? ?????? ???????? ?????? .????????? ???? ?????? ????? ???? ???? ?????? ???? ??? ?????? ????????? ????? ???? ?????? ?????????? ???? ???? ????? .????? ?????? ? ????????? ??????? 27 ? ?????? ??????? ?????? 28 ? ????????? ??????? 29 ? ??????? ?????? ?????? 30 .????????? ???? ???? ?????????? ????? ???? ???? ???? ???? ??????? ?????? ???? ??????? ???? ?????????? ????????? ???? ????? ?????? ???? ???? ???? ???? ????? ???? ?????? ????? ????? ?????? ???? ?????? ???? ?????? ?????? .????? ?????? ?????? ?????? ???? ???? ?????? ??? ????????? ??????? ??????? ????? ???? ????? ??????? ??? ??? ????? ??? ????? ??????? ???? ??????? ??????? ??????? ??? ????? ??????? ???? ????? ??????? ???? ???? ???????? ????? ??????? ????? ?????? .????? ???????? ???? ???????? ???? ??????? ???????????? ?????? ???? ??????? ??????? ??????? ?????? ?????? ??? ??????? ??? ?????? ????? ???? ?????? ???? ??????? ???? ??? ??? ????? ??? ????????? ???? ?????? ???? ?????? ????? ???? ??????? ???? ???? ?????? ????? ????? ??????? ?????? ????????? ?????? ???? ?????? ?????? .????? ??? ???? ?????? ??? ?????? ?????? ???? ?????? ?????? ???? ???????? ??????? ???? ???? ????????? ???? ??????? ??????? ??????????? ????? ???? ???? ???? ??????? ????? . ????? ?????? ???? ???????? ???? ?????? ?????? 5 ????????? ?????? 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  • 5. ???? ??????? ?????? ????? ????? ????????? ????? ????? .????? ???? ??????? ?????? ???????? ???? ???? ????? ? ??? ??????? ??????? ?????? ???? ??????? ????????? ????? :????? ????????? ????? ?????? ???? ?????? ??? ??? ???? ??? ???????? ?????? ??? ???????? ?????? ?????? ????????? ????? ?????? ???? ???????? ?????? ???????? ???? ????? ???????? ????????? ??????? ???? ??????? ????????? ??? ???? ??? ?????? ] 7 [ 4 - ????? ??????? ?????? ?????? ????? ??? ????? ????? ????? ??????? ????? ??? ????? ????? ???? ???? ?????? ???? ??????? ?????? ???? ???? ???????? ???? ??? ???? ?????? ??????? ???? ???? ????? ??????? ?????? ???? ????????? ????????? ??????? ???? ???? ??? ???? ????????? ?????? ???????? ??????? ????? ??? ??????? ????????? ????? ?????? ??????? ???? ???? 6 ??????? ??????? ???????? ???? ???? ??????? ????? ?????? ???????? ?????? ??????? ???? ??? ?????? ???? ?????? ??????? :????? ???? ??????? ????? ???? ??????? ? ????? 0 ¨C ??????? ????? ???? :?????? ????????? ? ?????? ??????? ????? ??????? ??????? ??????? ??? ???? ?????? ????? ?????????? ?????? ???? ?????? ????? ??? ??? ????? ?????? ????? ???? ??????? ?????? ????????? ????? .????? ?????? ??????? ???? ?????? ???? ??????? ?????? ?????? ???? ?????? ??????? ????????? ??????? ?????? ??????? .?????? ???? ????? ????? ???? ????? ?????? ??? ???? ??????? ????? ???????? ??????? ????? ?????? ???? ??????? ??????? ?????? ????? ??????? ????? ??????? ????? ??????? ??? ???? ?????????? ??? ??????? ?????? ????????? ????? ???? ?????? ???? ? ????? 1 - ??????? ????? ??????? ?????? ???? ????????? ????? :??????? ????? ???? ????????? ????????? ?????? ?)????? 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OLAP ???? ???????? ???? ?????????? ?????? ???????? ????? ????? ???? : ????????? ?????? ???????? ???? ?????? ????? ???????? ???? ?????? ???? ????????? ??? ????? ???? ????? ?????? ?????? ???? ??? ??????? ???? ?????? ???? ???? ????? ????? ??????? ???? ??? ????? ???? ????? ?????? ? ????? 5 ¨C ????? ?????? ?????? ???? ????? ????? ???? :?????? ?????? ????? ???? ?????? ???? ????? ?????? ????? ??? ????? ???? ????? ?????? ?????? ?????? ???? ???????? ???? ?????? ????? ???????? ???? ???? ?????? ??? ???? ??????? ?????? ????? ???????? ??????? ??????? ???? ?????? ???? ??????? ???? ??????? ??????? ] 8 [ ????? ??????? ????????? ??? ?????? ??????? ????? ?????? ???? ????? ????? ????? ??????? ????? ??? ????? ????? ???? ??????? ???? ??????? ??????? ?????? ???? ????????? ???? ????????? ???????? ??? ???????? ? ???? ?????? ?????? ??????? ???? ???? ??????? ????? ?????? ???? ?????? ?????? ?????? ???????? ?????? ???? ????? ??????? ????? ???? ??????? ????? ???? ????????? ??????? ???? ???? ???? ???? ????????? ????????? ???? .???? ?????????? ???? ?????? ?????? ?????? ????? ??????? ?????? ?????? ?????? ????? ???????? ??? ??????? ????? ???? ?????? ???? ?????????? ????? ??????? ??????? ?????? ????? ??? ????? ????? ???? ?????? ?????? ?????? ??????? ?????? ?????? ???? ???????? ???? ?????? ?????? 2 ???? ???? ???? ??? ?????? ????? ???? ?????? ??????? ?????? ??? ???? ????????? ??? ????? ????? ????? ????? ???? ????? ?????? ??????? ???????? ?????? ???? ?????? ??????? ??????? ??? ??????? ???? ???? ?????? ???????? ?????? ????? 5 ??????? ???? ?????? . 5 - ???? ??????? ????? ????? ??????? ?????? ??????? ???????? ???? ?????? ???? ???? ???? ???????? ???? ?????? ???? ??????? ???? ???? ?????? ???????? ???????? ???? ??????? ????? ?????? :????? ???? ??????? 1 . ?????? ??????? ????? ?????????? ??? ?????? ???????? ?????? ???? ???? ?????? ?????? ??????? ????? ?????? ???? ??????? ???????? ¨C ?????? ???????? ???? ?????? ???? ?????? ???? ???????? ????? ?????? ???? ?????? ????? ???? ???????? 2 . ??????? ????????? ???? ????????? ???? ??????? ??????? ?????? ?????? ??????? ????? ???? BI ?????? ???? ??????? ???? ?????? ????? ??? ????? ???? ??????? ??????? ???? ?????? ? 3 . ??????? ???????? ??? ?????? ???? ???????? ????? ??? ????? ?????? ???? ??????? ????????? ????? ??????? ??????? ???? ¨C ??????? ???? ????????? ???? ???? ???????? ????? ?????? ??????? ???? ?????? ??? ???????? ?????? ????? 4 . ????? ??????? ???? ?????? ?????? ?????? ???? ????????? ??? ??????? ?????? ??????? ??????? ¨C 80 ???? ???? ????????? % ????? 20 ???? ?????? ????????? ???? ????????? ????? ??????? ???? ????? ???? ????????? % ?????? 5 . ??????????? ??????? ?????? ??????? ????? ???????? ???????? ?????? ???? ??????? ???? ????? ???? ????????? 6 . ??????? ??????? ???????? ?????? ??????? ???? ?????? ???????? ?????? ??????? ????? ???????? ???? ????? ???? ?????? ????? ?????? ???? ???? ??????? ?????? ?????????? ??? ????? ????????? 7 . ???? ?????? ?????? ?????? ???? ???? ???????? ???? ????????? ??? ???? ????????? ???? ????????? ???? ?????? ??? ????? ??????? ???? ????? ???? ???????? ??????? ???? ???????? ?????? ????? ?????? ??????? ???????? 8 . ???? ???????? ???? ??? ????????? ???? ?????? ?????? ????? ????????? ??? ????? ??????? ???? ??????? ??????? ?????? ?????? ???????? ??????? ?????? ???? ??????? 9 . ?????? ?????? ?????? ???????? ?????? ????? ????? ??????? ???? ???? ??????? ??? ?????? ??????? ???????? ????? ???? ????????? ??????? ???? 6 - ???? ??????? ?????? ??????? ????? ??? ????? ????? ???????? ????? ?????? ????? ?????? ???? ???????? ???????? ? ????? ??????? ??? ???? ??????? ????? ????? ???? ?????? ?????? ?????? ???? ?????????? ????? ??????? ???? ?????? ???? ???????? ???? .?????? ???? ??????? ???? ????? ???? ?????? ????? ?????? ??????? ?????? ????? ??????? ???? ??????????? ?????? ?????? ??????? ?????? ?????? ????????? ??? ?????? ????? ??????? ??????? ????? ??? ????? ????? .?????? ??????? ???? ???????? ??? ????? ?????? ??????? ??????? ????? :???? ????????? ???? ??????? ????? ???? ??? ? Oracle Business Intelligence Suite Enterprise Edition ? IBM Cognos ? Microsoft SQL Server Analytics/Reporting tools ? Microstrategy
  • 6. 7 - ?????? ??????? ??????? ????? ???????? ???? ??? ???????? ????? ?????? ???? ????? ?????? ????? ?????? ????? ???????? ???? ??????? ???? ??????? ???? ??????? ?????? ????? ???????? ???? ????? ????? ????? ???????? ?????? ???? ????? ??? ????? ??? ??????? ???? .????? ?????? ???????? ?????? ???????? ??????? ???????? ?????? ???? ????? ??????? ???? ??????? ???? ???? ?????? ???? ???? ????????? ???????? ???? ???? ?????? ???? ????? ????? ??????? ???????? ??????? ??????? ?????? ????? ?????? ????? ???? ??????? ????? ???? ???? ????????? ????? ???????? ??? ????? ?????? ????? ????? ????? ??????? ???? ??????? ???? ??? ??????? ?????? ??????? ?????? ???? ???? ???????? ???? ?????? ??? ??????? ????? ??? .????? ??????? ?????? ??????? ????? ??????? ???? ??????? ??? ???? ?????????? ????? ?????? ????? ?????? ??????? ????? ???????? ??? ?????? ????????? ???? ????????? ???????? ??? ?????? ??????? ???? ??????? ?????? ??????? ????? ???????? ???? ?????? ???? ????????? ???? ?????? ???????? ????????? ???? ??????? ????? .?????????? ????? ??? ????? ??????? ???? ???? ??????????? ????????? ?????? ???? ?????? ????? ? ??? ????????? ?????? ???????? ????? ???? ?????? ??????? ???? ??????? ????? ???? ?????? ????? ?????? ????? ??????? ???? ?????????? ????? ???? ?????? ?????? ????? ??? ??????? ?????? ??? ??? ?????? ?????? ????? ??????? ??????? ????? ??????? ????? ??? ?????? ??????? ????? ???? ?????? ??? ????????? ?????? .????? ????? ??????? 8 - ??????? [1] D. J. Power. A Brief History of Decision Support Systems. [2] J. H. Bernstein. The Data-Information-Knowledge- Wisdom Hierarchy and its Antithesis. [3] U. D. Surajit Chaudhuri, "An Overview of DataWarehousing and OLAPTechnology," SIGMOD Record, vol. 26, pp. 65-74. [4] e. a. Djan Sarka. (2012). Implementing a Data Warehouse with Microsoft SQL Server 2012. [5] M. Rittman. Quickly Define KPIs and Scorecards That Use Them. [6] C. Vercellis. (2009). Business Intelligence: Data Mining and Optimization for Decision Making. [7] Business Intelligence Reporting. Available: http://etl- tools.info/en/bi/reporting.htm [8] Business Intelligence (BI) Maturity Model. Available: http://bi-insider.com/portfolio/bi-maturity-model 1 Business Intelligence 2 In-Memory Database 3 Data 4 Information 5 Knowledge 6 Wisdom 7 Data Mining 8 Patterns 9 Transactional Data 10 Analytical Data 11 Online Transactional Processing 12 Online Analytical Processing 13 Extract-Transform-Load 14 Multidimenstional Database 15 Fact-Dimension 16 Dashboard 17 Dimension 18 Member 19 Fact 20 Measure 21 Primary Key 22 Foreign Key 23 Star-Schema 24 Key Performance Indocator 25 Average Revenue Per User 26 Earnings Before Interest, Taxes, Depreciation, and Amortization 27 Regression Analysis 28 Decision Tree 29 Association Analysis 30 Cluster Analysis 31 Cross-selling 32 Return of Investment 33 Ad-hoc report 34 Write-back report