Пошаговый план создания коммерческого предложения
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Документ описывает процесс создания коммерческого предложения в формате 'лаборатория' от копирайтера. Ключевые этапы включают заполнение брифа, исследование конкурентов, создание набросков, черновиков текста и последующую доработку с учетом пожеланий клиента. В конечном итоге, коммерческое предложение включает в себя уникальные выгоды и доказательства для повышения его эффективности.
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Пошаговый план создания коммерческого предложения
- 1. Как создается ваше коммерческое предложение «Лаборатория» копирайтера
- 2. Оставляете заявку на сайте
- 3. На ваш email приходит бриф, который нужно заполнить
- 4. Вы отправляете мне заполненный бриф Я внимательно его изучаю Исследую сайты конкурентов Читаю тематические статьи в блогах Смотрю обсуждения на форумах Если мне не хватает информации, я составляю список уточняющих вопросов и отправляю его вам.
- 5. Собрав исчерпывающую информацию о вашем бизнесе и о вашей отрасли, я приступаю к тексту Создаю файл «Наброски»
- 6. • Выписываю все особенности и факты • Нахожу конкурентные преимущества. А если не нахожу, то мы придумываем их вместе. • Превращаю особенности в выгоды. • Конкретизирую каждую выгоду • Привожу доказательства (статистика, отзывы, кейсы)
- 8. • Несколько вариантов заголовков • Несколько вариантов вступлений • Список выгод • И прочие структурные элементы Что содержит «Черновик»?
- 9. Отправляю вам 50-70% черновика • Вы смотрите на текст в целом • Если текст по большей части вас устраивает, вы вносите оплату и мы продолжаем работу. • Выбираете подходящий заголовок • Выбираете вступление • Даете свои рекомендации/замечания/пожелания • Отсылаете текст мне
- 10. • Я дорабатываю текст с учетом ваших пожеланий и отправляю его вам… • Так мы вместе шлифуем текст, доводя его до совершенства. • Если нужно, я подключаю дизайнера.