The document discusses facts about the RMS Titanic that are lesser known. It provides basic details about the ship, such as its length, tonnage, builders, and designer. It also mentions that the Titanic sank in the North Atlantic Ocean on April 15, 1912 after colliding with an iceberg on its maiden voyage from Southampton to New York City.
The document discusses insights, what they are, where they come from, and why they are important for marketers. It defines insights as deep understandings of the "why" rather than just the "what" of human behaviors and motivations. Good insights unlock opportunities for growth and spark new ideas. The document provides examples to illustrate the difference between insights, facts, and observations. It also lists many potential sources for finding insights, including consumer research, social media, behavioral science, and more. Finally, it emphasizes the importance of asking "why" repeatedly during research to discover meaningful insights.
- A 40-year-old patient presented with low-grade fever, coughing up blood, and weight loss. Tests showed signs of tuberculosis (TB) and the patient was started on anti-TB drugs. However, the patient died suddenly after 3 days of treatment.
- Addison's disease is a condition caused by insufficient production of hormones by the adrenal glands. It was first described by Dr. Thomas Addison in the 19th century. Common causes include autoimmune disease and TB infection of the adrenal glands.
- Without treatment, Addison's disease can cause low blood pressure, low blood sugar, high potassium levels, and even death. Treatment involves replacing glucocorticoid and
This document presents a marketing ad proposal for the BMW i8, a luxurious and eco-friendly car. It includes sections on introducing the BMW i8, marketing research conducted through interviews and surveys, analysis of the data collected, and a proposed advertising campaign. The marketing research involved qualitative and quantitative methods to understand perceptions of luxury and eco-friendliness. Data analysis identified key values like self-esteem and quality. The ad proposal recommends highlighting how the BMW i8 enhances self-esteem by being a prestigious eco-friendly car that drives innovation and avoids waste. A storyboard and online commercial are proposed to communicate these messages.