The document discusses how traditional marketing is being destroyed by the social web. It notes that the social web allows everyone to participate and share content freely. It argues that companies need to stop marketing their products and instead share what people are doing with their products. The document recommends that companies make their fans feel remarkable by helping them and sharing inspiration, then asking fans what they need to continue improving. This will make people want to follow the company.
The document discusses how traditional marketing is being destroyed by the social web. It notes that the social web allows everyone to participate and share content freely. It argues that companies need to stop marketing their products and instead share what people are doing with their products. The document recommends that companies make their fans feel remarkable by helping them and sharing inspiration, then asking fans what they need to continue improving. This will make people want to follow the company.