ليش اسمه بترول

Aug 13, 20151 like530 views

rabie soubra

معرفة معلبة بالمختصر المفيد

‫ﺑﺘﺮﻭوﻝل؟‬ ‫ﺍاﺳﻤﻪ‬ ‫ﻟﻴﺶ‬
”‫“ﺍاﻟﺰﺑﺪﺓة‬ ‫ﺳﻠﺴﺔ‬
‫ﺳﻮﺑﺮﺓة‬ ‫ﺭرﺑﻴﻊ‬ ‫ﺗﺄﻟﻴﻒ‬

‫ﺳﻨﺔ‬ ٤٠٠٠ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﺍاﻟﻰ‬ ‫ﺗﻌﻮﺩد‬ ‫ﺍاﻷﻭوﻟﻰ‬ ‫ﺍاﻟﺒﺘﺮﻭوﻝل‬ ‫ﺍاﺳﺘﻌﻤﺎﻻﺕت‬

‫ﺍاﻟﺼﺨﻮﺭر‬ ‫ﺑﻴﻦ‬ ‫ﻭوﻣﻜﺸﻮﻓﺔ‬ ‫ﻃﺒﻴﻌﻴﺔ‬ ‫ﺣﻔﺮ‬ ‫ﻓﻲ‬ ‫ﻳﻮﺟﺪ‬ ‫ﻛﺎﻥن‬ ‫ﺣﻴﺚ‬

‫ﺍاﻟﻴﻮﻧﺎﻧﻴﺔ‬ ‫ﻫﻲ‬ ‫ﺍاﻟﺴﺎﺋﺪﺓة‬ ‫ﺍاﻟﻠﻐﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫ﺍاﻟﻮﻗﺖ‬ ‫ﺫذﺍاﻙك‬ ‫ﻭوﻓﻲ‬

‫ﺑﺘﺮﻭوﻟﻴﻮﻡم‬ ‫ﺍاﺳﻢ‬ ‫ﻋﻠﻴﻪ‬ ‫ﻓﺄﻃﻠﻘﻮﺍا‬
Petra
‫ﺑﺘﺮﺍا‬
(‫)ﺻﺨﻮﺭر‬ ‫ﺑﺎﻟﻴﻮﻧﺎﻧﻴﺔ‬ ‫ﻭوﺗﻌﻨﻲ‬
Oleum
‫ﺃأﻭوﻟﻴﻮﻡم‬
(‫)ﺯزﻳﺖ‬ ‫ﺑﺎﻟﻴﻮﻧﺎﻧﻴﺔ‬ ‫ﻭوﺗﻌﻨﻲ‬

‫ﺍاﻟﺘﺴﻤﻴﺔ‬ ‫ﺟﺎﺋﺖ‬ ‫ﻫﻨﺎ‬ ‫ﻭوﻣﻦ‬
PETROLEUM
‫ﺍاﻟﺼﺨﺮ‬ ‫ﻓﻲ‬ ‫ﺍاﻟﻤﻮﺟﻮﺩد‬ ‫ﺍاﻟﺰﻳﺖ‬ ‫ﺃأﻭو‬

‫ﺷﺎﺭرﻙك‬ ‫ﺍاﺳﺘﻔﺪﺕت؟‬
”‫“ﺍاﻟﺰﺑﺪﺓة‬ ‫ﺳﻠﺴﺔ‬

The document discusses the concept of positioning in marketing. Positioning involves finding the optimal place for a brand or product relative to competitors based on consumer perceptions. It is important because consumers make choices between brands, and marketers must condition consumers to associate their brand with a specific concept or attribute. The document also outlines different types of positioning strategies like product, price, and channel positioning and explains how positioning directly impacts market share.

١٠ خطوات لبناء استراتيجية محتوىrabie soubra

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10 steps for a content strategyrabie soubra

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Content marketing is defined as the sum total of knowledge that a brand transmits to people over time to build a competitive advantage through creating social value and loyalty. There are 10 steps to an effective content strategy: 1) Set objectives around knowledge, timing, innovation and relationships; 2) Set KPIs like reach, engagement, clicks and replies; 3) Analyze competitors' strategies and strengths/weaknesses; 4) Identify pain points and knowledge gaps; 5) Understand different platform suitabilities; 6) Lay out the content strategy, tone and inventory; 7) Determine content types like images, video and articles; 8) Create and schedule content; 9) Publish content; 10) Measure engagement and performance.

The We ExperienceGamechanger Innovatie

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The document discusses the concept of "The We Experience" and how companies can create meaningful experiences for customers in the experience economy. It argues that companies need to shift from transactions to interactions and place customers at the center of innovation. Various examples are provided of companies that have successfully created "We Experiences", such as Nike+ turning running into a gamified social experience and �ݺ�ߣshare facilitating knowledge sharing. The document advocates for an ongoing experience innovation process within companies.

انواع المحتوىrabie soubra

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قاتلي الاجتماعاتrabie soubra

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How do you make a good content marketing? - كيف تصنع محتوى تسويقي جيد؟عبدالله باخريصة

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One Hour PowerPoint: Ten Strategies for Improving PresentationsDavid Jakes

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This document provides tips for improving PowerPoint presentations in 10 steps: 1. Use visuals like images to communicate concepts rather than just text on slides. 2. Teach how to find appropriate images and consider intellectual property issues. 3. Cover design principles to make slides visually appealing yet not distracting. 4. Explain that color, font choice, and multimedia can enhance presentations when used correctly. 5. Reveal PowerPoint secrets to improve slide content and delivery.

كيف تكتب خطة استراتيجية - طارق السويدانAhmed Al-Shamy

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23 social and digital services agencies should offerJay Baer

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What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.

Why Content Marketing FailsRand Fishkin

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Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.

UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter

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1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors. 2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience. 3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.