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홍익경영혁신2015 b258007
- 1. 커피 전문점에서의 컵홀더 종이 문제 B258007 김아름 홍익대학교 경영혁신 1차 과제
- 2. 문제점
- 3. 컵 홀더 종이의 문제 수분이나 습기에 취약함 - 홀더 종이가 흐물흐물 손에도 축축함이 전해짐 - 컵 밑바닥의 수분 밑바닥의 수분으로 인해 컵을 놓아둔 곳에 물기가 있음
- 4. 컵 홀더 종이의 문제 종이 길이 및 외형 - 홀더 종이의 길이 짧음 손으로 잡아도 홀더 종이 보다 더 큰 면적으로 잡게 됨 -> 차갑거나 뜨거운 음료의 경 우, 차가움 또는 뜨거움을 느끼면서 컵을 잡을 수 밖에 없음 - 손잡이가 없음 떨어뜨리기 쉬움
- 5. 컵 홀더 종이의 문제 보온 냉온 효과 접촉면이 많아 열 전도율이 높음 자바자켓
- 6. 솔루션 및 개선효과
- 7. 솔루션 수분이나 습기에 강함 - 홀더 종이가 흐물흐물 X 안쪽을 코팅하여 수분이 닿아도 종이가 흐물흐물해지지 않도록 함 - 밑바닥의 수분 X 밑바닥까지 홀더로 감싸 밑바닥에 수분이 맺히는 것 방지
- 8. 개선효과 수분이나 습기에 강함 - 홀더 종이가 흐물흐물 X 손이 축축해지지 않고 쾌적한 기분으로 커피를 마실 수 있음 - 밑바닥의 수분 X 컵을 놓아두는 책상, 책 등이 젖지 않음 음료를 마실 때, 밑바닥의 수분이 떨어지지 않음
- 9. 솔루션 종이 길이 및 외형 - 홀더 종이의 길이 길음 손으로 잡아도 홀더 종이 면적 내에서 컵을 잡을 수 있음 - 손잡이가 있음 손잡이는 두꺼운 종이 부분으로 만들어 각 사람의 손에 맞게 낄 수 있도록!
- 10. 개선효과 종이 길이 및 외형 - 홀더 종이의 길이 길음 차갑거나 뜨거운 음료의 차가움 혹은 뜨거움이 손에 전달되지 않음 - 손잡이가 있음 편리하게 음료를 마실 수 있고 떨어뜨릴 가능성 적음
- 11. 솔루션 및 개선효과 보온 냉온 효과 컵과 홀더를 밀착(빨간부분)시켜 형성된 공기층을 통해 여름엔 얼음이 겨울엔 온기가 지속됨 공기층 형성으로 열전도율이 낮음
- 12. 예상 문제
- 13. 예상되는 문제 • 비용의 문제 커피 홀더의 길이, 재질 및 코팅비용, 손잡이 등이 소비자 의 불편함을 해소함으로써 오는 이익보다 비용을 더 초래 할 가능성 있음 -> 비용 감소 방안 1) 컵홀더의 마케팅화 – 똑같은 컵홀더 5번 이상 사용한 고 객은 커피할인 등을 통해 커피 컵홀더 재사용 유도 등 2) 개선된 컵홀더를 원하는 사람들에게만 판매 고급화 – 스타벅스가 bottle을 판매하듯이, 커피홀더를 판 매 (커피컵홀더에 로고+ 오래 쓸 수 있는 재질 사용 및 고 급화)
- 14. 예상되는 문제 • 추가적인 연구 필요성 어떤 재질이 수분을 막아줄지, 열전도율을 어떻게 해야 더 낮 출 수 있는지 등의 추가적인 연구가 필요함 -> 해결 방안: 프리미엄 컵 슬리브 – JANDDI 에서 비슷한 슬 리브를 만들었으므로 연계하여 개발 • 커피홀더 자체의 필요성 탐앤탐스의 컵홀더 없앤 테이크아웃 커피 개발 - 시즌제 용으로 만들긴 했으나 위 사례는 컵홀더의 자체에 필요성이 있는지 의문을 갖게할 수 있음
- 15. THANK YOU!