Синтетические жанры и мультимедийная статья

Feb 23, 2017Download as pptx, pdf

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Anna Kuzmenkova

2 курс, корпоративные медиа

СИНТЕТИЧЕСКИЕ ЖАНРЫ И
МУЛЬТИМЕДИЙНАЯ СТАТЬЯ

Синтетические жанры
• Аудиослайд-шоу
• Интерактивная видеоколонка
• интерактивный видеосюжет
• Мультимедийное ток-шоу
• Мультискрипт
• Инфографика
• Информационные игры (интерактивный
инфотеймент)
• Пользовательский контент (англ. User-
generated content)

Мультимедийная статья
• материал, в котором тема раскрыта с помощью различных медийных
платформ – текстовых и аудиовизуальных средств, единство которых создает
объемную картину события.
• история, рассказанная с помощью нескольких мультимедийных средств - -
собрана таким образом, что каждая мультимедийная составляющая
дополняет и развивает общий рассказ, НО(!!!) невозможность
воспроизведения одного из элементов не искажает общий смысл.
Мультимедийная заметка требует соблюдения
двух основных условий:
1. она должна состоять из разных элементов информации
2. отображаться на такой технологической платформе, которая делает
просмотр каждого из этих элементов доступным.

Технологические платформы для
мультимедийной статьи
• Текст в виде обычной html-страницы (в который вставлены
мультимедийные компоненты)
• http://www.ria.ru/spravka/20120911/747132374.html
• Плеер, построенный на технологии
• Flash или silverlight
• http://www.ria.ru/infografika/20120904/732690487.html

Фотопанорама («Минск с высоты птичьего
полета»)Например, сервис www.dermandar.com

Панорамное фото на сайте «Уральская
неделя»

Тайм-лайн
Сервисы для создания тайм-линии - www.dipity.com, www.timetoast.com

Тайм-лайн «Как изменилась Украина с
Майдана» - TUT.BY

Интерактивная графика «Как выбрать мясо
в Минске»

Блог интерактивных публикаций на
Financial Times

Интерактивные карты. Как Москва
выбирала мэра

"Фокусники" из Смольного или 13
"зависших" миллионов

Интерактивное видео на сайте РИА
Новости

Презентация посвящена технологии мультимедиа. На слайдах представлено понятие мультимедиа. Приведены направления применения мультимедиа в бизнесе, образовании, лингвистике, средствах массовой информации. Особое внимание уделено мультимедийным презентациям и виртуальным экскурсиям.

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next Tessa Mero

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The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal

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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

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How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

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2024 State of Marketing Report – by HubspotMarius Sescu

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Everything You Need To Know About ChatGPTExpeed Software

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Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

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How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

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AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

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Skeleton Culture CodeSkeleton Technologies

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PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

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Content Methodology: A Best Practices Report (Webinar)contently

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How to Prepare For a Successful Job Search for 2024Albert Qian

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Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

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Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

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5 Public speaking tips from TED - Visualized summarySpeakerHub

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ChatGPT and the Future of Work - Clark Boyd Clark Boyd

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Getting into the tech field. what next Tessa Mero

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Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

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How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

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Синтетические жанры и мультимедийная статья

1. СИНТЕТИЧЕСКИЕ ЖАНРЫ И МУЛЬТИМЕДИЙНАЯ СТАТЬЯ

2. Синтетические жанры • Аудиослайд-шоу • Интерактивная видеоколонка • интерактивный видеосюжет • Мультимедийное ток-шоу • Мультискрипт • Инфографика • Информационные игры (интерактивный инфотеймент) • Пользовательский контент (англ. User- generated content)

3. Мультимедийная статья • материал, в котором тема раскрыта с помощью различных медийных платформ – текстовых и аудиовизуальных средств, единство которых создает объемную картину события. • история, рассказанная с помощью нескольких мультимедийных средств - - собрана таким образом, что каждая мультимедийная составляющая дополняет и развивает общий рассказ, НО(!!!) невозможность воспроизведения одного из элементов не искажает общий смысл. Мультимедийная заметка требует соблюдения двух основных условий: 1. она должна состоять из разных элементов информации 2. отображаться на такой технологической платформе, которая делает просмотр каждого из этих элементов доступным.

4. Технологические платформы для мультимедийной статьи • Текст в виде обычной html-страницы (в который вставлены мультимедийные компоненты) • http://www.ria.ru/spravka/20120911/747132374.html • Плеер, построенный на технологии • Flash или silverlight • http://www.ria.ru/infografika/20120904/732690487.html

5. Облако тегов

6. Фотопанорама («Минск с высоты птичьего полета»)Например, сервис www.dermandar.com

7. Панорамное фото на сайте «Уральская неделя»

8. Тайм-лайн Сервисы для создания тайм-линии - www.dipity.com, www.timetoast.com

9. Тайм-лайн «Как изменилась Украина с Майдана» - TUT.BY

10. Интерактивная графика «Как выбрать мясо в Минске»

11. Блог интерактивных публикаций на Financial Times

12. Интерактивные карты. Как Москва выбирала мэра

13. "Фокусники" из Смольного или 13 "зависших" миллионов

14. Аудиослайд-шоу на сайте The Guardian

15. Интерактивное видео на сайте РИА Новости