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Sns(chansoo koh)Chance Koh
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This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It achieved over 200 million views on YouTube by September 2012, which attracted the attention of celebrities who helped spread it further. The document attributes the song's success to factors like the catchy content, social media as a platform for early viral marketing, the existing social media infrastructure strengthened by K-pop, and support from mass media like CNN that helped confirm its popularity to wider audiences. It stresses the importance of cooperation across different fields and cultures, and having a sustainable system combining content, social media, infrastructure, and mass media support.Kbsmcn(??)
Kbsmcn(??)Chance Koh
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KBS launched a new digital media division called Yettie Studio in July 2015 to capitalize on the growth of YouTube stars and internet content creators. Yettie Studio aims to train and support new online content creators through its Future-star school 'Yettie TV' program, combining the brand power and resources of a legacy media company like KBS with the freshness and communication skills needed to succeed in the internet content world. One of the goals is to help Korean creators find broader global audiences as internet and one-person broadcast content continues to spread worldwide.????? (??)
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°µþ³§ÍøÂçµçÊÓ¾çÏîÄ¿Óɸߺ²ä¨ÍŶӸºÔ𣬺¸Ç¶àÌõµçÊӺ͹㲥ƵµÀ£¬²¢×¨×¢ÓÚÍøÂç¾çµÄÖÆ×÷ÓëÍƹ㡣×Ô2013ÄêÆ𣬰µþ³§ÒÑÖÆ×÷³¬¹ý30²¿ÍøÂç¾ç£¬ÀûÓÿçƽ̨ÊÕÒæģʽÍØÕ¹Êг¡£¬ÃæÏòÄêÇá¹ÛÖÚ¡£¸ÃÏîÄ¿°üÀ¨ÓëÖÆ×÷¹«Ë¾ºÏ×÷¡¢³ÉÁ¢°µþ³§ÍøÂç¾çлᣬ²¢Í¨¹ý¶àÖÖý½é·¢²¼ÍøÂç¾ç¡£SNS Business through the lens of Psy¡¯s <gangnam>
SNS Business through the lens of Psy¡¯s <gangnam>Chance Koh
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This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It notes that the video reached over 200 million views on YouTube by September 2012. It attributes Psy's success to factors like the catchy content of the song, social media marketing and infrastructure strengthened by K-pop, bars called "BarCraft" that helped spread the song, and eventual coverage by mainstream media like CNN, MTV, and NBC which helped confirm its popularity beyond social media. The document advocates constructing a sustainable system combining content, social media, cultural cooperation, and mass media support.Digital tv & smart tv
Digital tv & smart tvChance Koh
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The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.More Related Content
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°µþ³§ÍøÂçµçÊÓ¾çÏîÄ¿Óɸߺ²ä¨ÍŶӸºÔ𣬺¸Ç¶àÌõµçÊӺ͹㲥ƵµÀ£¬²¢×¨×¢ÓÚÍøÂç¾çµÄÖÆ×÷ÓëÍƹ㡣×Ô2013ÄêÆ𣬰µþ³§ÒÑÖÆ×÷³¬¹ý30²¿ÍøÂç¾ç£¬ÀûÓÿçƽ̨ÊÕÒæģʽÍØÕ¹Êг¡£¬ÃæÏòÄêÇá¹ÛÖÚ¡£¸ÃÏîÄ¿°üÀ¨ÓëÖÆ×÷¹«Ë¾ºÏ×÷¡¢³ÉÁ¢°µþ³§ÍøÂç¾çлᣬ²¢Í¨¹ý¶àÖÖý½é·¢²¼ÍøÂç¾ç¡£SNS Business through the lens of Psy¡¯s <gangnam>
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This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It notes that the video reached over 200 million views on YouTube by September 2012. It attributes Psy's success to factors like the catchy content of the song, social media marketing and infrastructure strengthened by K-pop, bars called "BarCraft" that helped spread the song, and eventual coverage by mainstream media like CNN, MTV, and NBC which helped confirm its popularity beyond social media. The document advocates constructing a sustainable system combining content, social media, cultural cooperation, and mass media support.Digital tv & smart tv
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The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.?????
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