Sse strategy languagelab.com_2011.ppt
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The document discusses strategy and its relationship to vision, mission, and business model. It defines strategy as concrete ideas that help organizations and people within choose a business model and tactical activities to move forward. Strategy states clear objectives, scope, and competitive advantage. Vision reflects what a company wants to be in the future by combining core values and purpose with goals. Mission is the broadest concept describing why a business exists without details. The business model is the most concrete choice defining customer value, profit formula, key resources and processes. The document provides an example of Languagelab.com's mission, vision, strategic focus, and business model which aims to provide low-cost virtual language learning.
![What is strategy?Strategy is the concrete idea that helps organization as well as people within organization to move forward and choose business model and tactical activities. Strategy helps to do that by stating clear measurable objective of business, defining its scope (customers, product category, competitors) and conveying clear competitive advantage .What are the relationships between the concepts of vision, mission, strategy, and business model?They are all different types of 束guiding lights損 for the organization, hierarchically going from the 束loftiest損 to the most concrete [3]Mission isbroadest concept, describing why business exists without going into details, pointing out 束the contribution to society that the firmaspires to make損 [3], it could be continuous process that could never achievethe end pointVision reflects what company wants to be in the future, combining core ideology (core values with core purpose, or in other words mission) with envisioned future (concrete reachable goals with description how it will look like to achieve them). Vision stimulates progress.Strategy defines how company competes on the market, including final objective, boundaries of operations, and competitive advantage Business Model is most concrete choice, following after strategy, defining logic of the firm, its concrete operations and activities to create value. Business model consists of customer value proposition, profit formula, key resources and processes](https://image.slidesharecdn.com/ssestrategylanguagelab-com2011-ppt-110120181858-phpapp01/85/Sse-strategy-languagelab-com_2011-ppt-2-320.jpg)
Sse strategy languagelab.com_2011.ppt
- 1. Media Management2304Ekaterina Ignatyeva, 40192Individual assignmentLanguagelab.com Topic 1: What is Strategy?
- 2. What is strategy?Strategy is the concrete idea that helps organization as well as people within organization to move forward and choose business model and tactical activities. Strategy helps to do that by stating clear measurable objective of business, defining its scope (customers, product category, competitors) and conveying clear competitive advantage .What are the relationships between the concepts of vision, mission, strategy, and business model?They are all different types of 束guiding lights損 for the organization, hierarchically going from the 束loftiest損 to the most concrete [3]Mission isbroadest concept, describing why business exists without going into details, pointing out 束the contribution to society that the firmaspires to make損 [3], it could be continuous process that could never achievethe end pointVision reflects what company wants to be in the future, combining core ideology (core values with core purpose, or in other words mission) with envisioned future (concrete reachable goals with description how it will look like to achieve them). Vision stimulates progress.Strategy defines how company competes on the market, including final objective, boundaries of operations, and competitive advantage Business Model is most concrete choice, following after strategy, defining logic of the firm, its concrete operations and activities to create value. Business model consists of customer value proposition, profit formula, key resources and processes
- 3. Languagelab.comMission Change people lives and remove barriers
- 4. Vision Transform language learning using the capabilities of virtual worlds
- 5. Strategic sweet spot Provide people from all over the world with possibilities to study and practice English in real life conversations and situations at lower costs without need to travelLanguagelab.comBusiness Model:Customer value proposition easy tool saving time and money to fast learn language getting into national environment for any taste (breaking time, wealth and access barriers)Profit formula ability to engage big volumes of customers comparing to off-line coursesKey resources technology to develop virtual space, teachers and coaches (not only people who like teaching but also interested in virtual space)Key processes constant development of language platform, attracting teachers interested in their work, customer oriented approachStrategy statement To grow up to 100 million visitors innovative virtual learning environment provider by 2021 for people who want to easily achieve fluency in foreign language with low costs and saving time by immersing them into target culture in virtual worldReferencesCasadesus-Masanell, R. & Ricart, J.E., From Strategy to Business Models and onto TacticsCollins, JC & Porras, JI, Building Your Companys VisionCollis, D & Rukstad, MG, Can You Say What Your Strategy Is?Johnson, MW, Christensen, CM, & Kagermann, H, Reinventing Your Business ModelLanguagelab.com, 2011