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Stakeholder Engagement
                      Stakeholder Engagement
                       is the process by which an
                       organization involves the
                       people who may be
                       affected by, influence, or
                       who are critical to its
                       success and the
                       implementation of its key
                       decisions.


                 Carol Roberts -- Stakeholder
    11/11/2012                                      1
                 Engagement
The Stakeholder Engagement
Cycle




                   Carol Roberts -- Stakeholder
      11/11/2012                                  2
                   Engagement
In this Lecture I discuss the
Relational side of Stakeholder
Engagement and focus on 3
Key Areas:
1. Perception as Reality
2. Value Lenses
3. Faulty Assumptions



                            Carol Roberts -- Stakeholder
               11/11/2012   Engagement                     3
Perception as Reality
                                     For some
                                     Organizations the
                                     pervasive
                                     perception is The
                                     Reality.

                                     In some Cultures
                                     the societal
                                     perception is The
                                     Reality  like here
                                     on the next slide .
                 Carol Roberts -- Stakeholder
    11/11/2012                                              4
                 Engagement
Meet The Real Witches of
     Northern Ghana




                        Carol Roberts -- Stakeholder
           11/11/2012   Engagement                     5
Value Lenses




                            Carol Roberts -- Stakeholder
               11/11/2012   Engagement                     6
Faulty Assumptions - Failing to
initially recognize a Key
Stakeholder




                   Carol Roberts -- Stakeholder
      11/11/2012                                  7
                   Engagement
Nine Rules for Engagement
1.   Simplicity
2.   Transparency
3.   Maximizing your Listening Quotient
4.   Practicing Quid Pro Quo
5.   Balancing Acquisition with Retention
6.   Taking a Child-like Stance
7.   Apply the three As  Ask me
8.   Being deft at Organizational, Societal, and
     Cultural Sensitivities
9.   Trend Spotting and Constructive
     Disruption
                        Carol Roberts -- Stakeholder
           11/11/2012                                  8
                        Engagement
Highlights from my Oct. 2012
Lecture at Humber Business
  School on Stakeholder
        Engagement




                 Carol Roberts -- Stakeholder
    11/11/2012                                  9
                 Engagement
Marketing and International
 Development Students




                           Carol Roberts -- Stakeholder
              11/11/2012   Engagement                     10
Fielding questions from the
students




                             Carol Roberts -- Stakeholder
                11/11/2012   Engagement                     11
Explaining how some
Organizations & Cultures are
shaped by Perception




                            Carol Roberts -- Stakeholder
               11/11/2012   Engagement                     12
Students poised to make an
  indelible contribution to
organizations and developing
          countries




                          Carol Roberts -- Stakeholder
             11/11/2012   Engagement                     13
If you or your organization wants to be
able to better identify the Key
Stakeholders critical to your business
success and would like me to present
my lecture on this topic, please feel free
to send me a message via LinkedIn for
more information.



                                Carol Roberts -- Stakeholder
                   11/11/2012   Engagement                     14

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Stakeholder Engagement Linked In

  • 1. Stakeholder Engagement Stakeholder Engagement is the process by which an organization involves the people who may be affected by, influence, or who are critical to its success and the implementation of its key decisions. Carol Roberts -- Stakeholder 11/11/2012 1 Engagement
  • 2. The Stakeholder Engagement Cycle Carol Roberts -- Stakeholder 11/11/2012 2 Engagement
  • 3. In this Lecture I discuss the Relational side of Stakeholder Engagement and focus on 3 Key Areas: 1. Perception as Reality 2. Value Lenses 3. Faulty Assumptions Carol Roberts -- Stakeholder 11/11/2012 Engagement 3
  • 4. Perception as Reality For some Organizations the pervasive perception is The Reality. In some Cultures the societal perception is The Reality like here on the next slide . Carol Roberts -- Stakeholder 11/11/2012 4 Engagement
  • 5. Meet The Real Witches of Northern Ghana Carol Roberts -- Stakeholder 11/11/2012 Engagement 5
  • 6. Value Lenses Carol Roberts -- Stakeholder 11/11/2012 Engagement 6
  • 7. Faulty Assumptions - Failing to initially recognize a Key Stakeholder Carol Roberts -- Stakeholder 11/11/2012 7 Engagement
  • 8. Nine Rules for Engagement 1. Simplicity 2. Transparency 3. Maximizing your Listening Quotient 4. Practicing Quid Pro Quo 5. Balancing Acquisition with Retention 6. Taking a Child-like Stance 7. Apply the three As Ask me 8. Being deft at Organizational, Societal, and Cultural Sensitivities 9. Trend Spotting and Constructive Disruption Carol Roberts -- Stakeholder 11/11/2012 8 Engagement
  • 9. Highlights from my Oct. 2012 Lecture at Humber Business School on Stakeholder Engagement Carol Roberts -- Stakeholder 11/11/2012 9 Engagement
  • 10. Marketing and International Development Students Carol Roberts -- Stakeholder 11/11/2012 Engagement 10
  • 11. Fielding questions from the students Carol Roberts -- Stakeholder 11/11/2012 Engagement 11
  • 12. Explaining how some Organizations & Cultures are shaped by Perception Carol Roberts -- Stakeholder 11/11/2012 Engagement 12
  • 13. Students poised to make an indelible contribution to organizations and developing countries Carol Roberts -- Stakeholder 11/11/2012 Engagement 13
  • 14. If you or your organization wants to be able to better identify the Key Stakeholders critical to your business success and would like me to present my lecture on this topic, please feel free to send me a message via LinkedIn for more information. Carol Roberts -- Stakeholder 11/11/2012 Engagement 14