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@ I M T I F FA N Y Y U# S H A P E N A 1 6
O F M I L L E N N I A L S WA N T T O
S TA R T T H E I R O W N B U S I N E S S E S
6 6 %
3 . 7 %
O F U . S . B U S I N E S S E S A R E
O W N E D B Y T H O S E U N D E R 3 0 *
* as of 2013; Source: Bentley University (2014)
@ I M T I F FA N Y Y U# S H A P E N A 1 6
I WA N T
T O B E 
I A M 
M Y O W N B O S S
@ I M T I F FA N Y Y U# S H A P E N A 1 6
S I D E
H U S T L E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
 C AT H E R I N E B A A B - M U G U I R A ,
 M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S
B E C A U S E T H E Y  R E A L L W E  V E G O T,  Q U A R T Z
The side hustle offers
something worth much
more than money: A hedge
against feeling stuck and
dull and cheated by life.
@ I M T I F FA N Y Y U# S H A P E N A 1 6
 C AT H E R I N E B A A B - M U G U I R A ,
 M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S
B E C A U S E T H E Y  R E A L L W E  V E G O T,  Q U A R T Z
In any case, those of us who are
employed generally understand
ourselves to be lucky. [But your
side hustle is] the distraction
from your disappointment, a
bridge between crass realities
and your compelling inner life.
@ I M T I F FA N Y Y U# S H A P E N A 1 6
W H Y ?
@ I M T I F FA N Y Y U# S H A P E N A 1 6
M O S T B U S I N E S S E S FA I L 
Source: Fortune Magazine (2014)
# 1 R E A S O N
L A C K O F
M A R K E T N E E D
F O R T H E I R P R O D U C T
@ I M T I F FA N Y Y U# S H A P E N A 1 6
H O W D O I S TA R T ?
W H AT A M I
G O O D AT ?
W H AT D O
P E O P L E
N E E D ?
W H AT C A N
D R I V E M Y
E C O N O M I C
E N G I N E ?
@ I M T I F FA N Y Y U# S H A P E N A 1 6
C A S E S T U D Y
@ I M T I F FA N Y Y U# S H A P E N A 1 6
C U T Y O U R
T I F FA N Y  S T O P 1 0 T I P S1
C O M M I T M E N T S
@ I M T I F FA N Y Y U# S H A P E N A 1 6
L I K E A B O S S
T I F FA N Y  S T O P 1 0 T I P S2
S C H E D U L E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
U S E Y O U R
T I F FA N Y  S T O P 1 0 T I P S3
N E T W O R K
@ I M T I F FA N Y Y U# S H A P E N A 1 6
F I N D Y O U R
T I F FA N Y  S T O P 1 0 T I P S4
T R I B E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
E V E RY T H I N G
T I F FA N Y  S T O P 1 0 T I P S5
O U T S O U R C E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
A LWAY S
T I F FA N Y  S T O P 1 0 T I P S6
A D D VA L U E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
AT W O R K
T I F FA N Y  S T O P 1 0 T I P S7
D O N  T F L A U N T I T
@ I M T I F FA N Y Y U# S H A P E N A 1 6
C E L E B R AT E
T I F FA N Y  S T O P 1 0 T I P S8
S M A L L W I N S
@ I M T I F FA N Y Y U# S H A P E N A 1 6
M A K E
!
A P R I O R I T Y
T I F FA N Y  S T O P 1 0 T I P S9
S E L F - C A R E
@ I M T I F FA N Y Y U# S H A P E N A 1 6
R E M E M B E R Y O U R
T I F FA N Y  S T O P 1 0 T I P S1 0
W H Y
@ I M T I F FA N Y Y U# S H A P E N A 1 6
Tell me, what is it that you plan to do with
your one wild and precious life?
Cut your commitments
Schedule like a boss
Use your network
Find your tribe
Outsource everything
Celebrate small wins
Always add value
Make self-care a priority
Remember your why
Dont flaunt it at work
1
2
3
4
5
6
7
8
9
1 0
T I F FA N Y  S T O P 1 0 T I P S
J U S T S TA R T. Y O U W O N  T R E G R E T I T.
A N D D O N  T Q U I T Y O U R D AY J O B  Y E T.

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Start Your Side Hustle #ShapeNA16

  • 1. @ I M T I F FA N Y Y U# S H A P E N A 1 6 O F M I L L E N N I A L S WA N T T O S TA R T T H E I R O W N B U S I N E S S E S 6 6 % 3 . 7 % O F U . S . B U S I N E S S E S A R E O W N E D B Y T H O S E U N D E R 3 0 * * as of 2013; Source: Bentley University (2014)
  • 2. @ I M T I F FA N Y Y U# S H A P E N A 1 6 I WA N T T O B E I A M M Y O W N B O S S
  • 3. @ I M T I F FA N Y Y U# S H A P E N A 1 6 S I D E H U S T L E
  • 4. @ I M T I F FA N Y Y U# S H A P E N A 1 6 C AT H E R I N E B A A B - M U G U I R A , M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S B E C A U S E T H E Y R E A L L W E V E G O T, Q U A R T Z The side hustle offers something worth much more than money: A hedge against feeling stuck and dull and cheated by life.
  • 5. @ I M T I F FA N Y Y U# S H A P E N A 1 6 C AT H E R I N E B A A B - M U G U I R A , M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S B E C A U S E T H E Y R E A L L W E V E G O T, Q U A R T Z In any case, those of us who are employed generally understand ourselves to be lucky. [But your side hustle is] the distraction from your disappointment, a bridge between crass realities and your compelling inner life.
  • 6. @ I M T I F FA N Y Y U# S H A P E N A 1 6 W H Y ?
  • 7. @ I M T I F FA N Y Y U# S H A P E N A 1 6 M O S T B U S I N E S S E S FA I L Source: Fortune Magazine (2014) # 1 R E A S O N L A C K O F M A R K E T N E E D F O R T H E I R P R O D U C T
  • 8. @ I M T I F FA N Y Y U# S H A P E N A 1 6 H O W D O I S TA R T ? W H AT A M I G O O D AT ? W H AT D O P E O P L E N E E D ? W H AT C A N D R I V E M Y E C O N O M I C E N G I N E ?
  • 9. @ I M T I F FA N Y Y U# S H A P E N A 1 6 C A S E S T U D Y
  • 10. @ I M T I F FA N Y Y U# S H A P E N A 1 6 C U T Y O U R T I F FA N Y S T O P 1 0 T I P S1 C O M M I T M E N T S
  • 11. @ I M T I F FA N Y Y U# S H A P E N A 1 6 L I K E A B O S S T I F FA N Y S T O P 1 0 T I P S2 S C H E D U L E
  • 12. @ I M T I F FA N Y Y U# S H A P E N A 1 6 U S E Y O U R T I F FA N Y S T O P 1 0 T I P S3 N E T W O R K
  • 13. @ I M T I F FA N Y Y U# S H A P E N A 1 6 F I N D Y O U R T I F FA N Y S T O P 1 0 T I P S4 T R I B E
  • 14. @ I M T I F FA N Y Y U# S H A P E N A 1 6 E V E RY T H I N G T I F FA N Y S T O P 1 0 T I P S5 O U T S O U R C E
  • 15. @ I M T I F FA N Y Y U# S H A P E N A 1 6 A LWAY S T I F FA N Y S T O P 1 0 T I P S6 A D D VA L U E
  • 16. @ I M T I F FA N Y Y U# S H A P E N A 1 6 AT W O R K T I F FA N Y S T O P 1 0 T I P S7 D O N T F L A U N T I T
  • 17. @ I M T I F FA N Y Y U# S H A P E N A 1 6 C E L E B R AT E T I F FA N Y S T O P 1 0 T I P S8 S M A L L W I N S
  • 18. @ I M T I F FA N Y Y U# S H A P E N A 1 6 M A K E ! A P R I O R I T Y T I F FA N Y S T O P 1 0 T I P S9 S E L F - C A R E
  • 19. @ I M T I F FA N Y Y U# S H A P E N A 1 6 R E M E M B E R Y O U R T I F FA N Y S T O P 1 0 T I P S1 0 W H Y
  • 20. @ I M T I F FA N Y Y U# S H A P E N A 1 6 Tell me, what is it that you plan to do with your one wild and precious life? Cut your commitments Schedule like a boss Use your network Find your tribe Outsource everything Celebrate small wins Always add value Make self-care a priority Remember your why Dont flaunt it at work 1 2 3 4 5 6 7 8 9 1 0 T I F FA N Y S T O P 1 0 T I P S J U S T S TA R T. Y O U W O N T R E G R E T I T. A N D D O N T Q U I T Y O U R D AY J O B Y E T.