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Building startups & making things
Starting a startup
A startup is a company that
is confused about what its
product is, who its customers
are and how to make money

-Dave McClure
The startup myth
Success is hard
Of all startups
succeed
25%
Of products
succeed
10%
Part time founders
succeed
5%
Funded startups
make a billion
0.9%
Why do people take
the leap anyway?
 To make money
 Take control of their destiny
 Ful鍖ll creative itch
 Make an impact on the world
 You're a miss鍖t
So you want to raise
some money?
 Do you know Venture capitalists?
 How much funding to raise?
 Do you have a business model?
 Raising is not an accomplishment
The founders & team
01
02
03
What do venture
capitalists want?
The market & competition
The timing & location
04 Marketing & Distribution
North American VC
United States
48$
b
Canada
1.5$
b
Are you creating a
horse or a unicorn
Startup accelerators & programs
Business plans are
documents investors make
you write that they dont read.

-Steve Blank
Starting a startup
The lean canvas is as
scienti鍖c as you make it
Your 鍖rst plan almost never works so make multiple
models. Work your way through them by identifying
the risks and weaknesses in each model. When you
know the risks systematically test to learn what
works and what doesnt.
Passion
What are you deeply passionate
about. The thing you would do if you
didnt have to worry about money.
The best
Given enough time and
dedication what can you be
the best in the world at?
Money
What can you make
sustainable and substantial
money doing?
Build the right team
Founders, partners, investors, mentors, employees
The best marketing
is free if done right
Move fast, test often
and keep it lean
Questions? @wisebeard
The product & startup library
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Starting a startup

  • 1. Building startups & making things Starting a startup
  • 2. A startup is a company that is confused about what its product is, who its customers are and how to make money -Dave McClure
  • 4. Success is hard Of all startups succeed 25% Of products succeed 10% Part time founders succeed 5% Funded startups make a billion 0.9%
  • 5. Why do people take the leap anyway? To make money Take control of their destiny Ful鍖ll creative itch Make an impact on the world You're a miss鍖t
  • 6. So you want to raise some money? Do you know Venture capitalists? How much funding to raise? Do you have a business model? Raising is not an accomplishment
  • 7. The founders & team 01 02 03 What do venture capitalists want? The market & competition The timing & location 04 Marketing & Distribution
  • 8. North American VC United States 48$ b Canada 1.5$ b
  • 9. Are you creating a horse or a unicorn
  • 11. Business plans are documents investors make you write that they dont read. -Steve Blank
  • 13. The lean canvas is as scienti鍖c as you make it Your 鍖rst plan almost never works so make multiple models. Work your way through them by identifying the risks and weaknesses in each model. When you know the risks systematically test to learn what works and what doesnt.
  • 14. Passion What are you deeply passionate about. The thing you would do if you didnt have to worry about money. The best Given enough time and dedication what can you be the best in the world at? Money What can you make sustainable and substantial money doing?
  • 15. Build the right team Founders, partners, investors, mentors, employees
  • 16. The best marketing is free if done right
  • 17. Move fast, test often and keep it lean