Stores
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1) The document provides observations from multiple shops and stores, noting details about their products, displays, and environments. 2) Key observations include a bra shop that offers trade-ins and a unique 101-way bra, as well as notes on crowded and high displays, enclosed fences, cold and unfriendly atmospheres in other stores. 3) Opportunities are identified for a pharmacy to expand into organic and eco-friendly products while maintaining affordable prices.
Stores
- 1. Observations: 1) The shop offers trade in of old bras . 2) They carry a bra, only exclusive to this shop, that can be worn 101 ways
- 2. Opportunities! This pharmacy sells generic and mass market brand items. Their competitive advantage is their pricing and discounts. One opportunity they can explore is bring in organic and eco friendly products while still keeping the prices affordable.
- 3. I never noticed that they sold World Music CDs before. Observations: Apart from clothes and accessories from independent designers, the store also sold painting and crafts from local artists.
- 4. I never noticed that the Observations: furniture had black lines drawn on it to make Some items are displayed them look like paper too high up, above eye illustrations. level and beyond reach.
- 5. Observations and insights @@: 1) The store display is overcrowded. There is no focus. 2) The shop is enclosed in fences around it. It only has a small entrance into the shop space. Although you can see what is displayed on the shelves, it feels unwelcoming to walk in .
- 6. Observations and insights @@: This store is very bright and very cold. The body language of the staff seems very unfriendly too.