Hackstrike Company Overview Presentation
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Hackstrike is an Israeli cybersecurity company that provides managed security services and appliances for small and medium businesses. It was founded in 2003 and has grown to 18 employees. Hackstrike's platform includes gateway appliances and a management server that provides remote monitoring, support, and reporting. Hackstrike has begun sales in several countries and projects sales of over 2,500 appliances in 2006, growing significantly in subsequent years. It is seeking $700,000 in initial funding to support development, marketing, wages and overhead as it expands globally.
![The Market Challenge
Data cannot be protected by network
appliances [alone] Insiders still have freedom
to copy, view, corrupt, destroy and sell valuable
material financial, personnel,
medical and private data.
Network World March 2005
January 31, 2006
HackStrike - Confidential
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Hackstrike Company Overview Presentation
- 2. Participants Hemi Aharoni Managing Director Noga Barak Business Development Consultant David Dove January 31, 2006 Financial and Operations Director HackStrike - Confidential 2
- 3. Agenda Company & Team Technology & Products Marketing & Sales January 31, 2006 HackStrike - Confidential 3
- 4. Company & Team January 31, 2006 HackStrike - Confidential 4
- 5. Company Overview Company at a Glance: Scope of Business: Supplying Managed Security Services Platform for Service Providers. Founded in 2003 by Menachem Schwartz, co-founder and formally VP of Galileo Ltd. Incorporated in Israel at beginning of 2005. Personnel: 18 (all based in Israel). Located at Park Azorim, Petach Tikva. January 31, 2006 HackStrike - Confidential 5
- 6. Shareholding Structure Eran Yarom 30% January 31, 2006 Menachem Schwartz 60% ESOP 10% HackStrike - Confidential 6
- 7. Management Founder and President: Menachem Schwartz Managing Director: Hemi Aharoni Development Manager: Alex Ris Marketing Director: Weeb Cnossen Director of Products: Ben Ben-Aderet Operations Manager: David Dove January 31, 2006 HackStrike - Confidential 7
- 8. Organizational Chart Managing Director Hemi Aharoni Business Development Noga Barak Operations Manager Sales & Marketing Manager Product Manager Development Manager David Dove Weeb Cnossen Ben Ben-Aderet Alex Ris Accounting Department Design Team January 31, 2006 QA Team Customer Support Team Embedded System HackStrike - Confidential Managemen t Server Document Protection High-end Gateways 8
- 9. Technology & Products January 31, 2006 HackStrike - Confidential 9
- 10. Platform Overview Management Server(s) Internet Gateway Appliances January 31, 2006 HackStrike - Confidential 10
- 11. Topology 11
- 12. Platform - Product Line CARMINE series SOHO 10/25 Suitable for Private Individuals, Small Office Home Office, Fan less Tabletop model (10) up to 50 users (optimal) SCARLET series SMB 50/75 Applicable for Small to Medium Businesses, extended VPN capabilities, Tabletop model (12) up to 100 users (optimal) CRIMSON series M 100/200 Optimal for Medium Businesses. Two models ready to serve from 100 up to 200 users. 19 Rack mount 1U hardware. PHOENIX series E 350/500 Power for Large Businesses & Enterprise. Two models ready to serve from 350 to 500 users. 19 Rack mount 2U hardware. Management Server January 31, 2006 Secure server application running on a 19 Rack mount 1U hardware. HackStrike - Confidential 12
- 13. Platform - Management Server Real time digital security monitoring Remote support of customer network Remote management of security services Software upgrades Data updates Real time alarming features (under development) Extensive reporting module regarding: - Intrusion Attempts & Counter measures - Bandwidth consumption (per station) - Email traffic - Blocked documents - Various Network Statistics - more. January 31, 2006 HackStrike - Confidential 13
- 14. January 31, 2006 HackStrike - Confidential 14
- 15. January 31, 2006 HackStrike - Confidential 15
- 16. Business Flow Hackstrike Local Reps Partnership Subsidiaries Service providers MSSPs ISPs ASPs Customers SMBs Integrators Status & Service GMS MS Appliances Services Updates & Upgrades 16
- 17. Platform Services Diagram 17
- 18. References Hackstrike's Fortress1 provides unprecedented coverage of the SMB's security requirements. It includes a comprehensive set of security features and mechanisms, leaving no threat-aspect unattended. We find the product's bi-directional defense and document protection feature highly distinguishing in today's market. Guy Alfasi CTO 18
- 20. Sales (# of appliances) Started July 2005 Sales so far: Poland : 40 Holland : 25 South Africa : 7 Israel : 65 Argentina : 5 January 31, 2006 HackStrike - Confidential 20
- 21. Sales Projection - 2006 Signed Distribution agreements for: (# of appliances) Turkey : 1200 China, Hong Kong and Taiwan : 1200 Holland 500 Zimbabwe : 110 Poland 370 Israel : 400 Macedonia : 110 Negotiation OEM Agreement with Safe and Secure (Thailand) We have agreements in process for: Singapore, and Japan January 31, 2006 HackStrike - Confidential 21
- 22. Market Size USA UTM/ILP IDC Forecasts (Millions) 4000 3500 3000 2500 ILP Forecast 2000 UTM Forecast 1500 1000 500 0 2002 January 31, 2006 2003 2004 2005 2006 HackStrike - Confidential 2007 2008 22
- 23. ILP Competition Date Company Target market Description VC Funding (M) 2004 Tablus Enterprises Outbound Security Software Appliance $7 (Menlo Ventures) 2004 Reconnex Enterprises Inbound/Outbound Security Software Appliance $11.3 (Outlook Ventures, Norwest Ventures) Outbound Security Software $15 (US Venture Partners, Benchmark Capital) 2003 Vontu Enterprises Up to 2004 Vidius/Port Authority Enterprises Outbound Security Software $23.5 (Sequoia, Greylock) $12.5 (2005) (WBCP, Globespan, Sigma Partners, Sequel Venture Partners) Seed money from founder 2005 Vericept Enterprises Intelligent Content Monitoring 2005 HackStrike SMB Inbound/Outbound Security Software Appliance - SDM January 31, 2006 HackStrike - Confidential 23
- 24. Hackstrikes Markets Information Leakage Prevention : ILP Tracks or blocks confidential data from leaving the network ILP segment is expected to reach 1.7B by 2008 UTM Market focuses on perimeter protection: VPN, Firewall, IPS/IDS, anti-virus UTM Market is poised to grow from $100M in 2003 to $2B by 2008 UTM = Outside in ILP = Inside out Hackstrike = the only Outside-In and Inside-Out security solution January 31, 2006 HackStrike - Confidential 24
- 25. Customers / Distribution Channels Managed Security Service Provider MSSP is poised to reach 5.3B in 2005 (Gartner) ISP ASP Data Hosting Broadband Providers Integrators/IT Services Future: OEMs Document Management, Hardware VARs and VADs January 31, 2006 HackStrike - Confidential 25
- 26. Competitive Advantage Strong IP Secure Digital Asset System : SDAS Remote System Management Alert, Reporting & Monitoring Price/Performance Leader Scalability and Modularity Strong market differentiation Outside-In and Inside-Out Digital Security Business continuity January 31, 2006 HackStrike - Confidential 26
- 27. The Market Challenge Data cannot be protected by network appliances [alone] Insiders still have freedom to copy, view, corrupt, destroy and sell valuable material financial, personnel, medical and private data. Network World March 2005 January 31, 2006 HackStrike - Confidential 27
- 28. HackStrike Pricing Structure System Currently server is not priced. After launch phase it will be charged and licensed. Average revenue per appliance $1,000. First year of maintenance & subscription services included. Recurring Revenue Document Protection. Remote Backup. 30% Subscription and Maintenance per Appliance January 31, 2006 HackStrike - Confidential 28
- 29. Pricing Table Model SoHo 10 SoHo 25 SMB 50 SMB 75 M100 M200 E350 E500 Recommended number of users Up to 10 Up to 25 Up to 50 Up to 75 Up to 100 Up to 200 Up to 350 up to 500 Price FOB Hackstrike $300 $450 $700 $850 $1,500 $2,250 $6,500 $9,750 End user price $588 $882 $1,372 $1,666 $2,940 $4,410 $12,740 $19,110 Contract renewal $90 $135 $210 $255 $450 $675 $1,950 $2,925 January 31, 2006 HackStrike - Confidential 29
- 30. MSSP Model Example January 31, 2006 HackStrike - Confidential 30
- 31. Sales Forecasts FORTRESS-1 Units Total Sales Appliance Related Document Protection License 2006 2,500 $1,350,000 $1,350,000 -- -- 2007 12,920 $17,184,600 $15,469,200 $571,802 $1,143,605 2008 20,672 $38,320,840 $31,964,672 $2,118,722 $4,237,445 2009 33,075 $67,089,044 $51,143,475 $5,315,189 $10,630,380 January 31, 2006 HackStrike - Confidential 31
- 32. Cumulative Cashflow $80,000,000 $70, 000, 000 $60,000,000 $50,000,000 $40,000,000 $30, 000, 000 $20,000,000 $10,000,000 $0 -$10,000,000 2009 2008 S1 2007 2006 80000000 70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 -10000000 2006 January 31, 2006 o 2007 2008 S1 2009 HackStrike - Confidential 32
- 33. Capital Requirements Budget: $1,762,000 Resources: Investment: $700,000, Sales: $1,062,000 Where the $ goes in 2006 $119,600 $232,200 $811,000 $598,775 Development January 31, 2006 Marketing Wages HackStrike - Confidential Overhead 33
- 34. Future Capital - to be considered Budget: $6,390,000 Resources: Investment: $3,000,000, Sales: $3,390,000 Where the $ will go in 2007 $446,200 $1,497,000 $3,027,000 $1,417,550 Development January 31, 2006 Marketing Wages Overhead HackStrike - Confidential 34
- 35. Questions? January 31, 2006 HackStrike - Confidential End of Presentation 35
Editor's Notes
- #23: 2002200320042005200620072008 UTM Forecast4011023052083012251990 SDM Forecast317.6593829108713801690 0.00%2.50%5.00%10.00%25.00%40.00% 14.82541.45108.7345676