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Using WIL in the classroom
         for success

              Sally Webster
Lecturer Advertising-Marketing Communications
        Stuff that Works 19 August 2011
In the beginning.

                    8137 Client Relationship Management
                                 Level 2 2009 Semester 2
USS   GTS     GSS   OSS     SES     Response   Survey       Response
                                    Count      Population   rate %
38%   40%     51%   40%     37%     35         129          27%




               7735 Brand Communication Management G
                          Graduate unit 2009 Semester 2
USS   GTS     GSS   OSS     SES     Response   Survey       Response
                                    Count      Population   rate %
50%   12.5%   75%   62.5%   62.5%   8          20           40%




         Mid-semester survey / CELTSwhat happened?
the horror experience!




                           New academic  ME!
                           Unit Convenor  ME!
                         Course Convenor  ME!
                            Out of control  ME!
find my own 厩看庄界艶
TLC - GCTE




Brookfield's Four Lenses
 Theoretical Lens
 Autobiographical Lens
 Peer Lens
 Student Lens
The University is committed to graduating
creative professionals who are capable of
developing innovative solutions to problems
facing society.
from: Generic Skills and attributes of graduates of University of Canberra
coursework courses. 2011
My goal is beyond this




   I aim through my teaching, engagement and research
    and by bringing these into the classroom 
   to empower students to be the leaders of their industry.
My units are designed to engender and promote:
   trust,
   respect,
   value of knowledge, and
   professional skills.




All qualities required in a professional setting.
What do I do to achieve this

Unit Development  Client Brief
Class -   Venue

Engagement Agreement  leadership in industry
Teaching style  Share & explain, supervisory role
Assessments  authentic & formative  fully integrated
                     minimise plagiarism  work projects

Forum / Online activities  all students equal, Intranet
Industry Engagement + Involvement - networking
What do I do to achieve this
MOODLE
Results




2011 Advertising Strategy G
No 1 accessed Moodle site @ UC
Results




Class Attendance
Student Involvement - Motivation
Results
                 8509 Advertising Marketing Communication Internship
                                               Level 3, Winter 2010
USS      GTS    GSS     OSS            SES            Response        Survey       Response
                                                      Count           Population   rate %
100%     100%   100%    100%           100%           5               10           50%




                                                               6809 Advertising Strategy
                                                               Level 2, Semester 1 2011
USS      GTS    GSS     OSS             SES               Response    Survey       Response
                                                          Count       Population   rate %
91%      89%    93%     92%             88%               75          134          56%
                         Domestic Student Responses
94%      90%    90%     90%             88%               48          90           53%
                        International Student Responses
85%      89%    100%    96%             89%               27          44           61%
Results
                                                          7732 Advertising Strategy G
                                                                    Semester 1 2011

Mode       USS    GTS    GSS    OSS             SES               Response   Survey       Response
Delivery                                                          Count      Population   rate %
ONL-       100%   100%   83%    100%            83%               6          13           46%
PSTL
                                 Domestic Student Responses

           100%   100%   80%    100%            80%               5          10           50%

                                International Student Responses

           100%   100%   100%   100%            100%              1          3            33%

STD-       90%    100%   100%   100%            90%               10         12           83%
F2F
                                 Domestic Student Responses

           100%   100%   100%   100%            100%              2          3            67%

                                International Student Responses

           88%    100%   100%   100%            88%               8          9            89%
Results

                                8137 Client Relationship Management
                                            Level 2, Semester 2 2010


Year    USS   GTS   GSS   OSS       SES      Response   Survey       Response
                                             Count      Population   rate %
2010    96%   93%   93%   93%       91%      56         125          45%
2009    38%   40%   51%   40%       37%      35         129          27%
Lessons learned

Dont be afraid  try new and creative things
but explain journey to students




                         Have at the heart
                         trust & respect
                         of students and yourself
Lessons learned




         Youre only as good as your last USS

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Using Work Integrated Learning in the classroom for success

  • 1. Using WIL in the classroom for success Sally Webster Lecturer Advertising-Marketing Communications Stuff that Works 19 August 2011
  • 2. In the beginning. 8137 Client Relationship Management Level 2 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 38% 40% 51% 40% 37% 35 129 27% 7735 Brand Communication Management G Graduate unit 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 50% 12.5% 75% 62.5% 62.5% 8 20 40% Mid-semester survey / CELTSwhat happened?
  • 3. the horror experience! New academic ME! Unit Convenor ME! Course Convenor ME! Out of control ME!
  • 4. find my own 厩看庄界艶
  • 5. TLC - GCTE Brookfield's Four Lenses Theoretical Lens Autobiographical Lens Peer Lens Student Lens
  • 6. The University is committed to graduating creative professionals who are capable of developing innovative solutions to problems facing society. from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011
  • 7. My goal is beyond this I aim through my teaching, engagement and research and by bringing these into the classroom to empower students to be the leaders of their industry.
  • 8. My units are designed to engender and promote: trust, respect, value of knowledge, and professional skills. All qualities required in a professional setting.
  • 9. What do I do to achieve this Unit Development Client Brief Class - Venue Engagement Agreement leadership in industry Teaching style Share & explain, supervisory role Assessments authentic & formative fully integrated minimise plagiarism work projects Forum / Online activities all students equal, Intranet Industry Engagement + Involvement - networking
  • 10. What do I do to achieve this
  • 12. Results 2011 Advertising Strategy G No 1 accessed Moodle site @ UC
  • 14. Results 8509 Advertising Marketing Communication Internship Level 3, Winter 2010 USS GTS GSS OSS SES Response Survey Response Count Population rate % 100% 100% 100% 100% 100% 5 10 50% 6809 Advertising Strategy Level 2, Semester 1 2011 USS GTS GSS OSS SES Response Survey Response Count Population rate % 91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses 94% 90% 90% 90% 88% 48 90 53% International Student Responses 85% 89% 100% 96% 89% 27 44 61%
  • 15. Results 7732 Advertising Strategy G Semester 1 2011 Mode USS GTS GSS OSS SES Response Survey Response Delivery Count Population rate % ONL- 100% 100% 83% 100% 83% 6 13 46% PSTL Domestic Student Responses 100% 100% 80% 100% 80% 5 10 50% International Student Responses 100% 100% 100% 100% 100% 1 3 33% STD- 90% 100% 100% 100% 90% 10 12 83% F2F Domestic Student Responses 100% 100% 100% 100% 100% 2 3 67% International Student Responses 88% 100% 100% 100% 88% 8 9 89%
  • 16. Results 8137 Client Relationship Management Level 2, Semester 2 2010 Year USS GTS GSS OSS SES Response Survey Response Count Population rate % 2010 96% 93% 93% 93% 91% 56 125 45% 2009 38% 40% 51% 40% 37% 35 129 27%
  • 17. Lessons learned Dont be afraid try new and creative things but explain journey to students Have at the heart trust & respect of students and yourself
  • 18. Lessons learned Youre only as good as your last USS