StyleCon Final 112316Recap
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This document provides information about an event called StyleCon taking place on November 5, 2016 at the Hangar at the OC Fair & Event Center in Orange County, California. It will feature brand activations, influencer performances on the StyleStage, complimentary StyleSnacks and StyleSips, services like nail art and an escape room, StyleShops with retailers like Topshop, tote bags, galleries of StyleSelfies on the StyleWalls, and participating vendors. Contact information is provided for Robyn Grant and Irene Martino for any additional questions.
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This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
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The following instructions were given for this project:
PROJECT OBJECTIVE
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To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
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1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
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3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
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1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
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- 1. November 5, 2016 Orange County, CA Brands ?+ ?Influencers ?+ ?Style ?+ ?You
- 2. The Hangar at the OC Fair & Event Center.
- 5. StyleFans.
- 8. StyleStage.
- 9. StyleStage.
- 10. StyleStage.
- 11. StyleStage.
- 12. Topshop on the StyleStage.
- 13. Topshop on the StyleStage.
- 15. StyleSnack Bar. complimentary all day
- 16. StyleSnack. complimentary all day
- 17. StyleSips. complimentary all day
- 18. StyleServices.
- 19. StyleServices.
- 20. NFL Escape Room.
- 21. Mobile Nail Airstream. Polished Perfect
- 22. StyleHaul.
- 23. StyleHaul.
- 24. StyleShops.
- 25. StyleShops.
- 26. StyleShops.
- 27. StyleShops.
- 28. Topshop.
- 29. Topshop.
- 30. Topshop.
- 31. StyleTotes.
- 32. StyleGallery.
- 33. StyleGallery.
- 34. StyleGallery.
- 35. StyleSelfies.
- 36. StyleSelfies.
- 37. StyleWalls.
- 38. StyleWalls.