Social Catcher is a technology that analyzes users' social media activities to identify purchasing interests and increase the likelihood they will make online purchases. It was selected as one of the top 10 most promising startups in Russia and Ukraine in 2010. The founders are seeking investors to help further develop products like a Facebook gift recommender and e-commerce site integrations, with the goal of being acquired by major social networks or retailers. If successful, Social Catcher could capture 5% of the $200 billion global e-commerce market.