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Supersize me
- 1. Supersize Me By Megan Burley
- 2. Camerawork • Mid-Shot – At the beginning of the clip the camera zoomed in on the more overweight children, to show that even fast food is affecting children as well as adults in America. • Establishing shot – to tell the audience what fast food restaurant he will be mostly targeting throughout the documentary, this is shown in the beginning. • Mid-shot – to show body posture and body language of Morgan, the main person in the documentary.
- 3. Camerawork • Close-up – during interviews. Close up of the woman talking and a mid shot of the man underneath. Interviewees are shown at the left or right of the screen, they swap the sides throughout the documentary to stop being passive and prevents boredom of the audience. • Two shot – to show the audience the full seriousness of the experiment when they see him talking to three different doctors. • Close up –to show the importance and draw the audiences attention towards the text and statistics. Close up is also used to show the facial expressions of people within the frame.
- 4. Mise-En-Scene • Setting – McDonalds, school, hospitals and Morgan’s apartment. • Props – McDonalds use cartoons as it’s easier for children to understand and children recognise the faces of the cartoons. • Code of attire – the doctors were all wearing their uniform which tells the audience what their role is, for example, this is also shown through props around the room. Also the man conducting the experiment is wearing casual attire to suggest that the problems to come from fast food intake can effect anyone.
- 5. Mise-En-Scene • Props – McDonalds add toys into their happy meals to appeal to kids and make more profit. • Props – Morgan uses pictures of famous America people who the younger children hardly recognised some of the images, but they recognised the fast food cartoons correctly and accurately. • Setting – some of the documentary is set in a hospital surrounded by doctors, this is ironic because it shows you just how bad the side effects are for eating fast food on a regular basis.
- 6. Sound – Digetic and Non-Digetic • Digetic sound - of Morgan eating the food, this might put people off by eating fast food. • Non-digetic sound - classical music over a serious operation suggesting that the doctors are laid back and chilled about the serious operation because they have had to do so many before, so they are use to doing the operation on obese people. • Digetic sound – in the beginning the children are singing a sound related to food and in particular related to McDonalds, this is ironic because it is a food based documentary.
- 7. Editing • Cut away - moving from each scene in the documentary. • Eye-line match – This is shown when he asks for a nutrition diet sheet and shows his reaction from his facial expressions when he finds out that they replaced them with other leaflets, to do with activities and events coming up in McDonalds. • Dissolve – Dissolve is used when Morgan is talking about him having heart problems due to the intake of McDonalds he has over the past month, what he was trying to suggest is that death is a major possibility from how much he intakes of fast food.
- 8. Archive Material • Propaganda posters – These posters were used to make people avoid going to McDonalds suggesting that they are lying to the public. Also the posters show ‘happy-evil looking clowns’ suggesting to the public that the clowns hide behind their masks and lie about the how evil eating fast food can be. • Clown video – They used this to show how well McDonalds marketed their products to appeal to kids. • Video footage – A school class singing the theme tune of McDonalds showing that school kids are easily influence and a major target for McDonalds by also including toys for children inside happy meals.
- 9. Graphics • Text – this was used during the propaganda posters explaining what it was trying to say. • Quotes – They used a quote at the beginning of the documentary by Ray Kroc (McDonalds Founder) to support their argument. ‘ Look after the customer and the business will take care of itself’ –Ray Kroc. • Images – The documentary used evil looking clowns in this documentary, this was useful as the audience could see what McDonalds was really like under all the make up and costume of a clown.
- 10. Theory • Two step flow model – The mass media affects individual through opinion leaders in society. • Uses and gratification – uses surveillance to get information about what is going on in the world. • Personal identity – Morgan did a fast food experiment eating fast food for breakfast, lunch, dinner for a month to raise awareness on the types of health risks eating fast food can result to. • Audience reception – Stuart Hall, theory of passive audience or active audience. In supersize me active audience is more common because the more information given about what fast food can do to the body makes the audience think twice about consuming fast food.