Surrealism
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Surrealism originated in the late 1910s and 1920s in Paris as an artistic movement that sought to release creativity from the unconscious mind. Key historical surrealist artists included Salvador Dali, Rene Magritte, Max Ernst, and Man Ray. Their works featured disjointed and dreamlike scenes using techniques like cutouts and unusual juxtapositions. Contemporary surrealism is commonly found in advertising to create new perceptions of products and services through techniques like photo manipulation, digital enhancement, and optical illusions that relate to dreams and fantasy. Companies like WWF have used surreal advertising to powerfully represent global issues.
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In this PDF, you learn how to create master plan models, an important tool for architects to visually communicate their design ideas. The guide covers different types of models, from basic conceptual ones to highly detailed presentation models. It also explains the step-by-step process of making a model, including choosing materials, selecting scale, and adding details. Overall, mastering model making helps architects present their visions clearly and gain valuable feedback from clients and stakeholders.Surrealism
- 1. Surrealism
- 2. Historical Time Period and originating Counties Time period and country originated from - Surrealism is a cultural movement which developed in the late 1910's and early 20's, it sought to release creativity from the unconsciousness mind. The movement was made up of a number of artists including poets and writers who expressed their theories work. The movement developed out of the Dada activities from World War 1 with the most important centre of the movement being Paris before spreading its movement across the globe eventually affecting the visual arts, literature, film and music of many countries and languages. predominantly found in advertising. Surrealism is used in contemporary advertising to create new perceptions on the service/product which is being advertised as seen in the WWF advert (above).
- 3. Historical - Key Art and Design Techniques The key art and design techniques used in historical surrealism is the use of cut outs and paints. The design were created using less technology, this meant that the access to inspiration was limited. The designs are very random and proportions are out of scale. This adds an appealing dynamic to the art which can create a layered hierarchy.
- 4. Historical - Common themes, concepts and ideas in work - Disjointedness and disorientation - Inexplicable and unfamiliar - More dream and nightmare based than real life - They aimed to portray the subconscious mind A lot of surrealism artwork featured everyday objects that have been distorted or enlarged to give them a new perspective. The scenes created within the work often reflected dreams and aims to connect the viewer with their subconscious mind.
- 5. Historical Artist Salvador Dali Rene Magritte Max Ernst Man Ray
- 6. Contemporary - common themes, concepts and ideas in work Contemporary surrealism can be seen throughout an array of media, but predominantly found in advertising. Surrealism is used in contemporary advertising to create new perceptions on the service/product which is being advertised as seen in the WWF advert (above). Common themes of surrealist art include the use of miscellaneous objects which are used to replace a part of the image as well as strong relation to dreams and nightmares. Modern day surrealist images use the idea of an optical illusion alongside the idea of fantasy and mystery. Photo manipulation is a favorite technique used throughout modern day surrealism as well three-dimensional images instead of illustrations. With surrealist web design, flash is a common theme to use because it can incorporate dream effects, animation and music.
- 7. Contemporary Key Companies that have used this within their Advertising WWF have used surrealism to create an impacting message through imagery in their advertising. WWF are one of the many organizations using surrealism to give a clear representation of the situation that occur around the world which may not be directly effected by human activity. The technique uses digitally enhanced imagery to represent world wide issues.
- 8. Contemporary Time Period and originating Counties Contemporary Surrealism Time period and country/countries images originated from - 21st century - A lot of agencies are worldwide - Toilet paper magazine created campaign artwork for Paris based company, Kenzo - The designers are based in Milan and New York WWF campaigns are created all over the world in order to reach people in every country and express their message.
- 9. Contemporary - Art and Design Techniques Photographic based Abstract Bold colours