SXSWi
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The document discusses promotional efforts for SXSW Interactive 2013 including 8 blogs, over 30 tweets, and 55 forum registrants which generated nearly 1,500 new leads. It also held high tech trivia events that aimed to recruit 120 targeted attendees to a forum with a 20% conversion goal but actually had 227 attendees and a 24% conversion rate.
SXSWi
- 1. SXSW Interactive 2013 Additional Highlights 8 blogs and 30+ promotional Tweets 55 total Forum registrants Nearly 1,500 new Forum contributor leads High Tech Trivia Events Augment HP Social Care forum recruitment efforts and increase awareness of the Consumer Support Forums among tech savvy audience 120 Targeted attendees 20% Targeted forum conversion 227/24% Actual Attendees/Conversion Rate