TCT 2012 ExecOverview Master
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The document provides an overview and details for St. Jude Medical's participation in the TCT 2012 convention. Key points include: - TCT 2012 will take place October 23-25 in Miami Beach, Florida with over 11,000 total attendees. - St. Jude Medical's booth number is 125 and will feature their structural heart, vascular, and clinical research products and technologies. - The goals for St. Jude Medical's participation are to strengthen their leadership in interventional cardiology by showcasing their product portfolio and differentiating themselves through products, programs, and services. - Various promotions, booth focus areas, meetings, activities and presentations are outlined.
TCT 2012 ExecOverview Master
- 2. TCT 2012 Convention Overview Background This symposium is designed for interventional cardiologists, radiologists, clinical cardiologists, basic scientists, vascular medicine specialists, surgeons, nurses, cath lab technicians, and other healthcare professionals with a special interest in the field of interventional and vascular medicine. Overview Exhibit Dates: October 23-25 Miami Beach Convention Center Booth Number: 125 Booth Size: 50x80 Exhibit Hours Tuesday, October 23 - 12:00 pm - 5:00 pm Wednesday, October 24 - 9:00 am - 5:00 pm Thursday, October 25 - 9:00 am - 5:00 pm 2010 Professional Attendance Demographics 11,890 Total Attendance 6392 Professional 36% US 64% OUS Physician Subspecialty Breakdown Interventional Cardiologist: 83% Clinical Cardiologist: 7% Cardiovascular Surgeon: 7% Interventional Radiologist: 1% 2
- 3. 2012 Goals and Objectives Goals Strengthen our leadership message of SJM in the Interventional Cardiovascular space by showcasing the breadth of our Cardiovascular product portfolio. Objectives 1. Build the SJM brand by demonstrating SJMs commitment to Interventional Cardiology 2. Showcase SJM industry-leading vascular and structural heart technology and important clinical research, including presentation of much awaited results of RESPECT 3. Highlight the combination of SJM products, programs and services that differentiate SJM as the best partner for our customers 3
- 4. Key Messages
- 6. Booth Focus Areas Structural Heart Valve need product names to hightligh, Epic, Trifecta?? Amplatzer - ASO Intracardiac Echocardiography Cardiovascular ILUMIEN AngioSeal PressureWire Aeris International PFO/LAA Portico EnLigHTN ILUMIEN Clinical Affairs and Healthcare Economics RESPECT, FAME II and FFR Calculator Interactive TouchScreen
- 9. Reception and LCD Overhead Screen
- 11. Interactive touch screen slides
- 13. Clinical and Healthcare Economics
- 14. Tech Suites Conference Suite # Size Tech Suite Name Product Contact CS21 20x20 St Jude Medical # 1 OCT/FFR & Gen 2 EnligHTN Casey Johnson CS23 20x20 St Jude Medical # 2 SHD/Portico/Large Bore Casey Johnson CS22 10x20 St Jude Medical # 3 Darmouth OCT Validation Study Casey Johnson
- 15. Key Internal Meetings Day Date Start Time End Time Function SJM Contact Tuesday 23-Oct 7:00 AM 9:00 AM ID Precon Brian Ward Tuesday 23-Oct 9:00 AM 10:00 AM Booth Ambassador Training Angie Nabors Tuesday 23-Oct 10:00 AM 11:00 AM Kickoff Angie Nabors
- 16. Key Ancillary Activities Day Date Start Time End Time Function Venue Room SJM Contact Tuesday 10/23 Ilumien Hilton Bentley Wednesday 10/24 EnligHTN Hilton Bentley Wednesday 10/24 FAME II Hilton Bentley 16
- 17. Breakfast & Lunch Symposiums 17 Day Date Start Time End Time Title Speakers Tuesday 23-Oct 6:30 PM 8:30 PM Twenty Years of FFR: From Experimental Index to Standard of Care Chair: Mort Kern, MD Faculty: William Fearon, M.D., FACC, FSCAI Nico H.J. Pijls, MD, PhD Bernard De Bruyne, MD, PhD Peter VerLee Wednesday24-Oct 6:30 AM 8:00 AM OCT to Optimize Daily PCI procedures Chair: Dr. Steven Marso Faculty: Dr. Jagat Narula Dr Francisco Prati Thursday 25-Oct 6:30 PM 9:00 PM Practice Implications of the RESPECT Trial Chairs: John Carroll, MD Jeffrey Saver, MD Faculty: John Carroll, MD Lee MacDonald, MD Jeffrey Saver, MD Richard Smalling, MD David Thaler, MD, PhD International Speaker TBD
- 18. iPads and Lead Retrieval
- 19. TCT Ground Rules You are SJM to the attendees No food or beverages in the booth Professional demeanor and appearance at all times Speak to the brand benefits not just product features Move attendees between booths and product stations Know with whom you are speaking As always discussion of SJM products and therapies must be consistent with the cleared intended use(s) there of and must be limited to on-label indications for such products and therapies
- 20. Public Relations and Investor Relations at TCT JC Weigelt may introduce you to a member of the media or investment community and ask you to demonstrate the product where you are stationed. When engaged in a discussion with a Wall Street analyst or the media, be respectful, talk to them at a high level, and focus on specific product features and benefits. Ensure a member of the Corporate Relations team is present. Simple rule of thumb is avoid answering any questions with a number. Look at the badge. If they are a member of the press or an investor, direct them to: J.C. Weigelt Investor Relations (mobile) 651 353 1776 jweigelt@sjm.com Denise Landry Public Relations (mobile) 214 924 9156 dlandry@sjm.com
- 21. Compliance Reminders Educational, sales, promotional, and business meetings with HCPs being held incidental to the HRS: Generally these meetings should be held prior to or after the scheduled hours of the HRS (e.g., later in the evening, early morning, day after the symposium, etc.) Meetings should have a valid business purpose, valid topics may include: Product training and education Discussion of approved products Company story and vision Business strategy session Sales terms Scientific and educational information This list is not meant to be all inclusive. Content must be on-label
- 22. Compliance Reminders Meal expenses should be modest. St. Jude Medical has defined a modest meal to be no more than $150 per person per event plus tax and tip. Keep documentation of each healthcare professional for whom you are paying. Good practice would include writing on the receipt the names and titles of attendees. Unless the person attending has a legitimate professional interest in the information being shared, he/she should not attend the business meeting. In the event someone shows up who does not have a business interest in the information, you are not allowed to pay for that person, i.e. spouses or guests of healthcare professionals. Remember Massachusetts and Vermont Implications (see next slides). More stringent rules apply for physicians licensed in Massachusetts and in Vermont. Good practice would be to inquire on their license status before any meetings take place at a restaurant.
- 23. Compliance Reminders Massachusetts Implications: Generally you are prohibited from paying for meals of physicians and other health care providers licensed in Massachusetts. The laws restrictions follow the physicians/HCPs licensed in Massachusetts wherever they go. Physicians/HCPs licensed in Massachusetts must pay for their own meals. (See exceptions below). Check for dual licenses. Even if a healthcare professional practices outside of Massachusetts, if the physician maintains a license from Massachusetts, the prohibition applies. Snacks and refreshments in the booth at the HRS are allowed for HCPs licensed in Massachusetts. Meals may be provided in the following circumstances: Healthcare professionals who are parties to consulting agreements under which payment for meals may be appropriate. Meals as part of legitimate technical product training meetings.
- 24. Compliance Reminders Vermont Implications: Generally, you are prohibited from paying for meals of physicians and other health care providers licensed in Vermont. (See exceptions below) Physicians/HCPs licensed in Vermont must pay for their own meals. Exceptions to the rule include: Vermont licensed physicians who do not regularly practice in Vermont. Healthcare professionals who are parties to consulting agreements under which payment for meals may be appropriate. Meals as part of legitimate technical product training meetings.
- 25. Contacts 25 Booth Carol Bethea 512-286-4438 Ancillary Meetings Angie Nabors 512-286-4050 Reg & Housing Angie Nabors 512-286-4050 MarCom Jill Altman 512-785-7676 SH Brett Thompson 954-881-0362 Cardiovascular Jason Rudy 617-233-2979 ID Maren Bartel 651-756-5891 Clinical Affairs Pam Simons 763-531-2727 HC Economics Ryan Graver 512-286-4121 Tech Suites Rosemary Drier 651-214-3813 Catalyst Anna Shilling 630-328-9723
- 26. Thank You! 26 Jason Rudy Jill Altman Chris Clements Bobbie Iversrud Sara Thompson Katya Grudkovska Adrian Diazgonsen Candace Bowering Mark Winden Maren Bartel Su Spoden Joan Nowek Victoria Hanrahan Ray Goforth Brian Ward Nancy Geodoke Brett Thompson Katie Canepa Rosemary Drier Tonia Karpen Casey Johnson Jeff Zigler Ryan Graver Sara Thompson Rav Sheth Carol Bethea Angie Nabors Catalyst Exhibits