T 10 Gully Cricket Brochure
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This document proposes a nationwide gully cricket tournament called T-10 Gully Cricket that would mix cricket and reality television. It would involve elimination rounds in multiple cities leading to finals in Mumbai. There would be substantial prizes, celebrity involvement at various levels, and branding opportunities for sponsors. The format aims to give amateur players a chance to compete on a big stage while also promoting the event across various media.
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The document discusses plans for a T-10 Gully Cricket tournament to be held in various cities across India. It will feature 8 teams from different cities that will compete in a 3-day grand finale event in Mumbai. The tournament aims to promote grassroots cricket and engage the local communities. It will have extensive media coverage and celebrity involvement to generate excitement around the event. Sponsorship and branding opportunities are outlined to partners to be involved in the tournament.Tournaments presentation
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The X Games is a biannual extreme sports event broadcast on ESPN that has grown significantly since starting in 1995. Sponsorships and partnerships are an important avenue for brands to advertise through the X Games by tapping into the target 18-34 demographic. Sponsors are selected based on cultural fit and commitment to shared objectives. The X Games uses various media like print, television, radio, digital and mobile to promote sponsors and engage fans. Event sponsorships are a major marketing communication option, and the X Games provides an opportunity for brands to identify with a target market and enhance their image by associating with the extreme sports featured at the event. Previous X Games sponsors that achieved good alignment included brands in sports apparel, gear and energy drinkThe Rise of The Digital Fan
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The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.2011 March Madness
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1) The NCAA Men's Basketball Tournament is one of the largest and most valuable franchises in television sports, generating over $4.8 billion in national TV ad revenue over the past decade from over 280 advertisers.
2) In 2010, the tournament generated $613.8 million in national TV ad spending, up slightly from 2009 but below the record high of $643.2 million in 2008.
3) The championship game commands the highest ad rates, with the average cost of a 30-second spot exceeding $1.2 million from 2007-2010.How the NFL's Live Content Correspondent Program Was Built And How it Porte...
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On episode 293 of the Digital and Social Media Sports Podcast, Neil chatted with Russell Simon, partner at Zero Blitz Media.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.Fan correspondents recrutiment info 101012
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This document discusses a program for fan correspondents to maximize their brand and voice through social media. It describes how fan correspondents can join a growing network of bloggers and tweeters to discuss football and promotions for brands. Fan correspondents will get access to rewards like money, prizes, experiences and cash in exchange for their work promoting brands on social media platforms and providing commentary. The objective is to build the biggest network of football bloggers and engage fans through multi-touch promotions using different media like mobile, social media, CCTV and live blogging.Ad
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