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For immediate release
       th
July 13 , 2010

Contact: Diane Walker, TAG member/publicist
         SunnyDi@frontier.com or 406-9260 or 264-0859


                   Birthday Fun(d)raiser: A Stroke of Genius for Networking Group

What does a birthday challenge, Irondequoit Bay, swimming and a local networking group have in
common?
                                                                                               th
Tracey Aiello will swim the width of Irondequoit Bay starting at 6:00a.m.on Saturday, July 24 ,
      th
his 60 birthday. Aiello is a financial advisor, career coach and leader of The August Group (TAG),
Rochester¡¯s largest premier face to face career networking organization. He is ¡°taking the plunge¡± to
challenge himself while calling attention to the challenges facing hundreds of the area¡¯s residents working
to become re-employed. Supporters may cheer him on from outside his home at 1208 Bay Shore Blvd.
(14609) where he¡¯ll celebrate his victory swim between 6:45¨C7:00a.m.
                                                                         th
 ¡°I¡¯m always re-inventing myself and swimming across the Bay on my 60 birthday is just another goal on
my long list of things to do. I want to swim to inspire and perhaps motivate those affected by job loss who
are searching for work in a tough economy - to help them believe that anything is possible,¡± said Aiello.
He volunteers an average of 20 - 30 hours each week sharing job search techniques, resume tips and
¡°more psychology than mechanics of re-employment¡± with dozens of TAG members.

Aiello is no stranger to challenge and change. He¡¯s laid railroad track, worked as an electrical engineer on
one of Kodak¡¯s first disposable cameras and sold automation systems before becoming a financial
adviser and a career strategist. In 2009 he achieved ¡°Master Strategist¡± in the field of Neuro-Linguistic
Programming. He¡¯s always sharing catchy quotes like ¡°be at the cause of life¡­not at the effect of it.¡±

And for all the advice, networking and help it provides, TAG does not charge a membership fee, however
donations are needed to maintain its website and costs for copying, name badges, business cards, semi-
annual Career Fairs and supplies. For over 8 years, The Bagel Bin Caf¨¦ in Brighton has provided space
at no charge for numerous TAG meetings and seminars, and a small collection of benefactors provides
some financial support. But Aiello says, ¡°It is never enough - we can always do more. This year alone,
TAG has helped more than 224 members return to work!¡±

Aiello is not normally a betting man, but asks TAG members, those who¡¯ve recently ¡°landed¡± (jargon for
gone back to work) and the community to make a donation that bets he¡¯ll make it across the bay, and that
more TAG members will find work by their next birthday. Everyone is welcome to show up between 6:00
and 7:00a.m. at his home at 1208 Bay Shore Blvd. to cheer him on and make a donation. A donation of
even $5.00 helps. Checks payable to ¡°August Group Advisors¡± may be mailed to 1208 Bay Shore Blvd,
Rochester, NY 14609. Visit www.augustgroup.org to learn more.

Note to assignment editor:
Tracey will begin his swim at 6:00a.m. directly across the bay from his home at 1208 Bay Shore Blvd.
(14609. He¡¯ll be escorted by his 14-year old son Chaz on a jet ski. He estimates it will take him 45 mins -
1 hr. to swim across the bay to his home. He will swim rain or shine.


                                                    -30-

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TAG Birthday Fun(d)raiser

  • 1. For immediate release th July 13 , 2010 Contact: Diane Walker, TAG member/publicist SunnyDi@frontier.com or 406-9260 or 264-0859 Birthday Fun(d)raiser: A Stroke of Genius for Networking Group What does a birthday challenge, Irondequoit Bay, swimming and a local networking group have in common? th Tracey Aiello will swim the width of Irondequoit Bay starting at 6:00a.m.on Saturday, July 24 , th his 60 birthday. Aiello is a financial advisor, career coach and leader of The August Group (TAG), Rochester¡¯s largest premier face to face career networking organization. He is ¡°taking the plunge¡± to challenge himself while calling attention to the challenges facing hundreds of the area¡¯s residents working to become re-employed. Supporters may cheer him on from outside his home at 1208 Bay Shore Blvd. (14609) where he¡¯ll celebrate his victory swim between 6:45¨C7:00a.m. th ¡°I¡¯m always re-inventing myself and swimming across the Bay on my 60 birthday is just another goal on my long list of things to do. I want to swim to inspire and perhaps motivate those affected by job loss who are searching for work in a tough economy - to help them believe that anything is possible,¡± said Aiello. He volunteers an average of 20 - 30 hours each week sharing job search techniques, resume tips and ¡°more psychology than mechanics of re-employment¡± with dozens of TAG members. Aiello is no stranger to challenge and change. He¡¯s laid railroad track, worked as an electrical engineer on one of Kodak¡¯s first disposable cameras and sold automation systems before becoming a financial adviser and a career strategist. In 2009 he achieved ¡°Master Strategist¡± in the field of Neuro-Linguistic Programming. He¡¯s always sharing catchy quotes like ¡°be at the cause of life¡­not at the effect of it.¡± And for all the advice, networking and help it provides, TAG does not charge a membership fee, however donations are needed to maintain its website and costs for copying, name badges, business cards, semi- annual Career Fairs and supplies. For over 8 years, The Bagel Bin Caf¨¦ in Brighton has provided space at no charge for numerous TAG meetings and seminars, and a small collection of benefactors provides some financial support. But Aiello says, ¡°It is never enough - we can always do more. This year alone, TAG has helped more than 224 members return to work!¡± Aiello is not normally a betting man, but asks TAG members, those who¡¯ve recently ¡°landed¡± (jargon for gone back to work) and the community to make a donation that bets he¡¯ll make it across the bay, and that more TAG members will find work by their next birthday. Everyone is welcome to show up between 6:00 and 7:00a.m. at his home at 1208 Bay Shore Blvd. to cheer him on and make a donation. A donation of even $5.00 helps. Checks payable to ¡°August Group Advisors¡± may be mailed to 1208 Bay Shore Blvd, Rochester, NY 14609. Visit www.augustgroup.org to learn more. Note to assignment editor: Tracey will begin his swim at 6:00a.m. directly across the bay from his home at 1208 Bay Shore Blvd. (14609. He¡¯ll be escorted by his 14-year old son Chaz on a jet ski. He estimates it will take him 45 mins - 1 hr. to swim across the bay to his home. He will swim rain or shine. -30-