T.a.p profile
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This document profiles a target audience (T.A.P.) of teens aged 13-20. It lists brands, activities, technologies and interests of this group such as Candy Crush, iPhones, and social media. Financially, most have ?10-20 pocket money per week and part-time jobs. The document also outlines relevant demographics, noting this group likes discounts and expressing individuality. Four psychographic categories are identified as primary targets: Aspirer, Explorer, Reformer. The film aims to appeal to their values around image, adventure, and independent judgement. Key ways to reach the target audience are outlined as social media advertising, YouTube, billboards near schools, and trending hashtags.
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UiPath Automation Developer Associate Training Series 2025 - Session 2
UiPath Automation Developer Associate Training Series 2025 - Session 2DianaGray10
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In session 2, we will introduce you to Data manipulation in UiPath Studio.
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Required Self-Paced Learning for this session:
Data Manipulation with Strings in UiPath Studio (v2022.10) 2 modules - 1h 30m - https://academy.uipath.com/courses/data-manipulation-with-strings-in-studio
Data Manipulation with Lists and Dictionaries in UiPath Studio (v2022.10) 2 modules - 1h - https:/academy.uipath.com/courses/data-manipulation-with-lists-and-dictionaries-in-studio
Data Manipulation with Data Tables in UiPath Studio (v2022.10) 2 modules - 1h 30m - https:/academy.uipath.com/courses/data-manipulation-with-data-tables-in-studio
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Learn how Responsive replaced embedded RocksDB with ScyllaDB in Kafka Streams, simplifying the architecture and unlocking massive availability and scale. The talk covers unbundling stream processors, key ScyllaDB features tested, and lessons learned from the transition.Endpoint Backup: 3 Reasons MSPs Ignore It
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Many MSPs overlook endpoint backup, missing out on additional profit and leaving a gap that puts client data at risk.
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User Experience stands at a crossroads: will we live up to our potential to design a better world? or will we be co-opted by ¡°product management¡± or another business buzzword?
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As a Java developer you might have a hard time accepting the limitations that you feel being introduced into your development cycles. Let's look at the positives and learn everything important to know to turn Backstag's software templates into a helpful tool you can use to elevate the platform experience for all developers.Early Adopter's Guide to AI Moderation (Preview)
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Alan Turing arguably wrote the first paper on formal methods 75 years ago. Since then, there have been claims and counterclaims about formal methods. Tool development has been slow but aided by Moore¡¯s Law with the increasing power of computers. Although formal methods are not widespread in practical usage at a heavyweight level, their influence as crept into software engineering practice to the extent that they are no longer necessarily called formal methods in their use. In addition, in areas where safety and security are important, with the increasing use of computers in such applications, formal methods are a viable way to improve the reliability of such software-based systems. Their use in hardware where a mistake can be very costly is also important. This talk explores the journey of formal methods to the present day and speculates on future directions.
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- 2. ?Candycrush ?Iphone5s/c ?Samsung Galaxy ?# (words/selfie) ?Toywatch/Casio ?Office ?Citymapper ?ITunes ?J20 ?Playstation 4 ?Eastpak ?Superdry ?Northface ?Aloe Vera ?DVDs ?Cinema ?Disocunt cards ?Vouchers ?USA music artists ?TGI Fridays ?Wagamama ?Brand namez (LV/Chanel) ?Purfume (Mill Lady/Men)
- 3. Demographics ? Age group 13-20 ? Mostly still in full/ part time education ? Pocket money a week: ?10-20 ? Part-time jobs ? Always looking for a bargain/ discount ? Opinionated teens (have strong views- have the need to express originality) ? Interested in subjects studying/ Hobbies/ Technology ? Use social networking sites regularly such as FB/ Twitter/ Instagram/ Vine/ Whats App/ E-mail ? Teens that follow celebs and trends, take advantage of big named people e.g. Rihanna ? Household income yearly ?25,000- ?30,000
- 4. Psychographics The different psychographic groups we would like to target our film at are: ? Aspirer ? Explorer ? Reformer The reason for selecting these 4C category psychographics is because they will be most affected by the film and it will appeal to them more because it will cater to there needs. Rather than the other psychographics this is because they are a lot stricter with there values and beliefs . And are seen to be a passive audience meaning they are very quick to react to what they have seen without understanding the storyline.
- 5. Aspirer Aspirer: Materialistic, acquisitive, affinitive, oriented to extrinsic ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation) This is the main target audience for my film because are they younger audience who are into materialistic things, most materialistic things will be shown in our film trailer such as social networking sites/ technology/ fashion and the quality of the characters. Our film will appeal to them most because it contains a lot of things they can relate to, to do with persona and attitude. Also situations and circumstances they may face in the future.
- 6. Explorer Explorer: Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student) This psychographic links well with the aspirer as they both talk about the younger target audience, but in Explorer it is more to do with the student. The film would appeal to this psychographic because the film is taken place in the student world (point of view) and captures experience and challenges that they may have or will face. The Mood board reflects the explorer psychographics as it shows adventure, brand choice and differences.
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- 8. Target Audience The primary Target Audience for our film, is Teens/ Young Adults. This is because of the huge market area for teens and young adults, we thought as a group it would be easy to target them because we can relate to them and there needs also we are in the same category of the young adults. I have previously explained the different psychographics we will be targeting at. As the target audience we are targeting at use new technologies such as iPads/iPhone etc we will incorporate those in our film so that it relates to our TA.
- 9. ? The ways in which we will target our audience instantly and actively, is by advertising our film on social networking sites such as Facebook, Twitter and Instagram. These are the most famous active sites used by the target audience we are marketing our film at. ? Also upload a link on YouTube of our film trailer/ Clips of behind the scene footage. ? We will also create Billboard posters to advertise at bus stops and train stations. This will be seen by our target audience as they use London transport on a regular basis to get to and from school. ? Also create a Synergy (buzz) around our film by creating a #hashtag to trend on twitter. Ways of reaching audience: